WO2005040976A3 - Optimization of advertising campaigns on computer networks - Google Patents

Optimization of advertising campaigns on computer networks Download PDF

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Publication number
WO2005040976A3
WO2005040976A3 PCT/US2004/031738 US2004031738W WO2005040976A3 WO 2005040976 A3 WO2005040976 A3 WO 2005040976A3 US 2004031738 W US2004031738 W US 2004031738W WO 2005040976 A3 WO2005040976 A3 WO 2005040976A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
optimization
computer networks
advertising campaigns
efficacy
Prior art date
Application number
PCT/US2004/031738
Other languages
French (fr)
Other versions
WO2005040976A2 (en
Inventor
Jeffrey A Mcfadden
Scott G Eagle
David L Goulden
Anthony G Martin
Original Assignee
Claria Corp
Jeffrey A Mcfadden
Scott G Eagle
David L Goulden
Anthony G Martin
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Claria Corp, Jeffrey A Mcfadden, Scott G Eagle, David L Goulden, Anthony G Martin filed Critical Claria Corp
Priority to JP2006535515A priority Critical patent/JP2007510973A/en
Priority to EP04785163A priority patent/EP1673699A4/en
Publication of WO2005040976A2 publication Critical patent/WO2005040976A2/en
Publication of WO2005040976A3 publication Critical patent/WO2005040976A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Tourism & Hospitality (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

In one embodiment, a method of optimizing an advertising campaign on a computer network includes the steps of delivering an advertisement to a client computer over a computer network (504), measuring an efficacy of the advertisement to generate a result (508), and changing a characteristic of the advertisement based on the result (510). The characteristic of the advertisement may be an aesthetic feature or a processing trigger, for example. The aesthetic feature may include the presentation vehicle used to display the advertisement, the artwork of the advertisement, and so on. The processing trigger may include rules on when to display the advertisement. The efficacy of the advertisement may be measured by determining its conversion rate or click-through rate, for example.
PCT/US2004/031738 2003-10-17 2004-09-28 Optimization of advertising campaigns on computer networks WO2005040976A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2006535515A JP2007510973A (en) 2003-10-17 2004-09-28 Optimization of advertising activities on computer networks
EP04785163A EP1673699A4 (en) 2003-10-17 2004-09-28 Optimization of advertising campaigns on computer networks

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US51260703P 2003-10-17 2003-10-17
US60/512,607 2003-10-17
US10/790,892 US20050086105A1 (en) 2003-10-17 2004-03-02 Optimization of advertising campaigns on computer networks
US10/790,892 2004-03-02

Publications (2)

Publication Number Publication Date
WO2005040976A2 WO2005040976A2 (en) 2005-05-06
WO2005040976A3 true WO2005040976A3 (en) 2006-03-02

Family

ID=34526739

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/031738 WO2005040976A2 (en) 2003-10-17 2004-09-28 Optimization of advertising campaigns on computer networks

Country Status (5)

Country Link
US (1) US20050086105A1 (en)
EP (1) EP1673699A4 (en)
JP (1) JP2007510973A (en)
KR (1) KR20060130029A (en)
WO (1) WO2005040976A2 (en)

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Also Published As

Publication number Publication date
EP1673699A2 (en) 2006-06-28
EP1673699A4 (en) 2007-02-28
WO2005040976A2 (en) 2005-05-06
KR20060130029A (en) 2006-12-18
JP2007510973A (en) 2007-04-26
US20050086105A1 (en) 2005-04-21

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