WO2005043345A3 - System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user - Google Patents

System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user Download PDF

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Publication number
WO2005043345A3
WO2005043345A3 PCT/US2004/036484 US2004036484W WO2005043345A3 WO 2005043345 A3 WO2005043345 A3 WO 2005043345A3 US 2004036484 W US2004036484 W US 2004036484W WO 2005043345 A3 WO2005043345 A3 WO 2005043345A3
Authority
WO
WIPO (PCT)
Prior art keywords
format
pages
user
demand
textual
Prior art date
Application number
PCT/US2004/036484
Other languages
French (fr)
Other versions
WO2005043345A2 (en
Inventor
Ross Koningstein
Original Assignee
Google Inc
Ross Koningstein
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Ross Koningstein filed Critical Google Inc
Priority to AU2004286682A priority Critical patent/AU2004286682B2/en
Priority to CA2545866A priority patent/CA2545866C/en
Priority to EP04800605A priority patent/EP1692590A4/en
Priority to KR1020127017821A priority patent/KR101427493B1/en
Priority to JP2006539608A priority patent/JP2007511009A/en
Publication of WO2005043345A2 publication Critical patent/WO2005043345A2/en
Publication of WO2005043345A3 publication Critical patent/WO2005043345A3/en
Priority to KR1020067010729A priority patent/KR101260075B1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F15/00—Digital computers in general; Data processing equipment in general
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Abstract

A system and method that delivers advertisements for inclusion in electronic documents, such as web content (e.g., web pages, email, etc.), in a manner that enables transition from a first display format (e.g., a textual format) (105) into a second display format (e.g., an interactive graphical menu-driven format, a larger text ad formation, a movie format, an audio format, etc.) on demand in a rapid fashion. The morphed format may include controls that allow navigation to other pages including some informational pages and some merchant pages for purchasing goods and/or services. When the user activates optional controls (105), such as menu selection(s), the contents page may change, yet continue to include the same menu-driven graphics-based advertisement so that the advertisement 'follows the user.'
PCT/US2004/036484 2003-11-03 2004-11-03 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user WO2005043345A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
AU2004286682A AU2004286682B2 (en) 2003-11-03 2004-11-03 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user
CA2545866A CA2545866C (en) 2003-11-03 2004-11-03 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user
EP04800605A EP1692590A4 (en) 2003-11-03 2004-11-03 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user
KR1020127017821A KR101427493B1 (en) 2003-11-03 2004-11-03 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user
JP2006539608A JP2007511009A (en) 2003-11-03 2004-11-03 Internet advertisement distribution system and method enabling conversion between text advertisement and graphic advertisement on demand by user
KR1020067010729A KR101260075B1 (en) 2003-11-03 2006-06-01 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US51628103P 2003-11-03 2003-11-03
US60/516,281 2003-11-03
US10/748,682 US20050096980A1 (en) 2003-11-03 2003-12-31 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user
US10/748,682 2003-12-31

Publications (2)

Publication Number Publication Date
WO2005043345A2 WO2005043345A2 (en) 2005-05-12
WO2005043345A3 true WO2005043345A3 (en) 2005-08-04

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/036484 WO2005043345A2 (en) 2003-11-03 2004-11-03 System and method for delivering internet advertisements that change between textual and graphical ads on demand by a user

Country Status (7)

Country Link
US (2) US20050096980A1 (en)
EP (1) EP1692590A4 (en)
JP (1) JP2007511009A (en)
KR (2) KR101427493B1 (en)
AU (1) AU2004286682B2 (en)
CA (2) CA2545866C (en)
WO (1) WO2005043345A2 (en)

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