WO2005043492A3 - Multi-party bidding for online advertising space - Google Patents

Multi-party bidding for online advertising space Download PDF

Info

Publication number
WO2005043492A3
WO2005043492A3 PCT/US2004/036103 US2004036103W WO2005043492A3 WO 2005043492 A3 WO2005043492 A3 WO 2005043492A3 US 2004036103 W US2004036103 W US 2004036103W WO 2005043492 A3 WO2005043492 A3 WO 2005043492A3
Authority
WO
WIPO (PCT)
Prior art keywords
primary
advertising space
online advertising
bid
party bidding
Prior art date
Application number
PCT/US2004/036103
Other languages
French (fr)
Other versions
WO2005043492A2 (en
Inventor
Jim E Rainey
Original Assignee
Iac Search & Media Inc
Jim E Rainey
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Iac Search & Media Inc, Jim E Rainey filed Critical Iac Search & Media Inc
Publication of WO2005043492A2 publication Critical patent/WO2005043492A2/en
Publication of WO2005043492A3 publication Critical patent/WO2005043492A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

In one embodiment, the invention provides a method, comprising allowing primary bidders to each place a primary bid for displaying an associated advertisement within a results page of a search based on a search string; and allowing a secondary bidder to selectively place a secondary bid to augment the primary bid of a primary bidder by a monetary amount.
PCT/US2004/036103 2003-10-30 2004-10-28 Multi-party bidding for online advertising space WO2005043492A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/698,497 2003-10-30
US10/698,497 US20050097024A1 (en) 2003-10-30 2003-10-30 Multi-party bidding for online advertising space

Publications (2)

Publication Number Publication Date
WO2005043492A2 WO2005043492A2 (en) 2005-05-12
WO2005043492A3 true WO2005043492A3 (en) 2006-11-30

Family

ID=34550650

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/036103 WO2005043492A2 (en) 2003-10-30 2004-10-28 Multi-party bidding for online advertising space

Country Status (2)

Country Link
US (1) US20050097024A1 (en)
WO (1) WO2005043492A2 (en)

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Also Published As

Publication number Publication date
US20050097024A1 (en) 2005-05-05
WO2005043492A2 (en) 2005-05-12

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