WO2005065229A3 - Generating user information for use in targeted advertising - Google Patents

Generating user information for use in targeted advertising Download PDF

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Publication number
WO2005065229A3
WO2005065229A3 PCT/US2004/042912 US2004042912W WO2005065229A3 WO 2005065229 A3 WO2005065229 A3 WO 2005065229A3 US 2004042912 W US2004042912 W US 2004042912W WO 2005065229 A3 WO2005065229 A3 WO 2005065229A3
Authority
WO
WIPO (PCT)
Prior art keywords
user
profile information
user profile
user information
targeted advertising
Prior art date
Application number
PCT/US2004/042912
Other languages
French (fr)
Other versions
WO2005065229A2 (en
Inventor
Krishna Bharat
Stephen Lawrence
Mehran Sahami
Original Assignee
Google Inc
Krishna Bharat
Stephen Lawrence
Mehran Sahami
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Krishna Bharat, Stephen Lawrence, Mehran Sahami filed Critical Google Inc
Priority to JP2006547257A priority Critical patent/JP5318349B2/en
Priority to CA002552181A priority patent/CA2552181A1/en
Priority to AU2004311786A priority patent/AU2004311786B2/en
Priority to EP04815035A priority patent/EP1709577A4/en
Priority to KR1020067015523A priority patent/KR100887169B1/en
Priority to BRPI0418343-6A priority patent/BRPI0418343B1/en
Publication of WO2005065229A2 publication Critical patent/WO2005065229A2/en
Publication of WO2005065229A3 publication Critical patent/WO2005065229A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00—Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

Abstract

User profile information for a user may be determined by (a) determining initial user profile information for the user, (b) inferring user profile information for the user, and (c) determining the user profile information for the user using both the initial user profile information and the inferred user profile information. Initial user profile information for the user may be determined using past search queries submitted by the user may be inferred by (a) defining a node for each of a number of documents and the user, (b) adding edges between nodes if there is an association between the nodes to define a graph, and (c) inferring user profile information for the user using a topology of the graph and user profile information of other documents.
PCT/US2004/042912 2003-12-31 2004-12-21 Generating user information for use in targeted advertising WO2005065229A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
JP2006547257A JP5318349B2 (en) 2003-12-31 2004-12-21 Generation of user information for use in targeted advertisements
CA002552181A CA2552181A1 (en) 2003-12-31 2004-12-21 Generating user information for use in targeted advertising
AU2004311786A AU2004311786B2 (en) 2003-12-31 2004-12-21 Generating user information for use in targeted advertising
EP04815035A EP1709577A4 (en) 2003-12-31 2004-12-21 Generating user information for use in targeted advertising
KR1020067015523A KR100887169B1 (en) 2003-12-31 2004-12-21 Generating user information for use in targeted advertising
BRPI0418343-6A BRPI0418343B1 (en) 2003-12-31 2004-12-21 Computer Implemented Method and Device for Determining User Profile Information for a User

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/750,363 2003-12-31
US10/750,363 US9235849B2 (en) 2003-12-31 2003-12-31 Generating user information for use in targeted advertising

Publications (2)

Publication Number Publication Date
WO2005065229A2 WO2005065229A2 (en) 2005-07-21
WO2005065229A3 true WO2005065229A3 (en) 2005-10-06

Family

ID=34654294

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/042912 WO2005065229A2 (en) 2003-12-31 2004-12-21 Generating user information for use in targeted advertising

Country Status (9)

Country Link
US (1) US9235849B2 (en)
EP (1) EP1709577A4 (en)
JP (2) JP5318349B2 (en)
KR (2) KR20080103605A (en)
CN (1) CN1922626A (en)
AU (2) AU2004311786B2 (en)
BR (1) BRPI0418343B1 (en)
CA (1) CA2552181A1 (en)
WO (1) WO2005065229A2 (en)

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KR20080103605A (en) 2008-11-27
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CN1922626A (en) 2007-02-28
AU2009222546B2 (en) 2012-07-12
US20050131762A1 (en) 2005-06-16
EP1709577A4 (en) 2009-09-23
JP5318349B2 (en) 2013-10-16
AU2004311786A1 (en) 2005-07-21
BRPI0418343A (en) 2007-05-02
CA2552181A1 (en) 2005-07-21
EP1709577A2 (en) 2006-10-11
AU2009222546A1 (en) 2009-10-22
WO2005065229A2 (en) 2005-07-21
JP2010176675A (en) 2010-08-12
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US9235849B2 (en) 2016-01-12
KR100887169B1 (en) 2009-03-10

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