WO2005076828A3 - Systems and methods for optimizing marketing - Google Patents

Systems and methods for optimizing marketing Download PDF

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Publication number
WO2005076828A3
WO2005076828A3 PCT/US2005/002658 US2005002658W WO2005076828A3 WO 2005076828 A3 WO2005076828 A3 WO 2005076828A3 US 2005002658 W US2005002658 W US 2005002658W WO 2005076828 A3 WO2005076828 A3 WO 2005076828A3
Authority
WO
WIPO (PCT)
Prior art keywords
relates
present
advertising
coupon
another embodiment
Prior art date
Application number
PCT/US2005/002658
Other languages
French (fr)
Other versions
WO2005076828A2 (en
Inventor
Robert Brazell
Robert H. Powell
Robert Wolf
Linwood Register
Michael D. Landon
Jean-Marc Porson
Original Assignee
Robert Brazell
Powell Robert H
Robert Wolf
Linwood Register
Landon Michael D
Jean-Marc Porson
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/822,545 external-priority patent/US20050226442A1/en
Priority claimed from US10/983,789 external-priority patent/US20050171843A1/en
Priority claimed from US11/047,251 external-priority patent/US20050216339A1/en
Priority claimed from US11/047,447 external-priority patent/US20050234771A1/en
Application filed by Robert Brazell, Powell Robert H, Robert Wolf, Linwood Register, Landon Michael D, Jean-Marc Porson filed Critical Robert Brazell
Priority to EP05712197A priority Critical patent/EP1769451A4/en
Priority to CA002555130A priority patent/CA2555130A1/en
Publication of WO2005076828A2 publication Critical patent/WO2005076828A2/en
Publication of WO2005076828A3 publication Critical patent/WO2005076828A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
    • H04H60/375—Commercial

Abstract

The present invention relates to methods of optimizing marketing including measuring customer response, optimizing advertising in response to the customer response data, and providing an intelligent coupling system. One embodiment of the present invention relates to a method of acquiring data about the advertising preferences of particular groups of customers. Another embodiment of the present invention relates to optimizing advertising variable settings with respect to acquired advertising data in an effort to identify optimized advertising variable settings for identifiable groups of customers. Yet another embodiment of the present invention relates to a method of generating an advertisement with optimized advertisement variable settings for an advertising target group. Yet another embodiment of the present invention relates to measuring customer response data of various message media and combinations of message media. Yet another embodiment of the present invention relates to a method for providing an intelligent in-store couponing system comprising an operating computer for controlling the functions of the intelligent in-store couponing system; a coupon database capable of storing coupons and coupon data or information; a coupon management module for managing the coupons and their delivery; and at least one coupon delivery system capable of delivering a coupon to a customer.
PCT/US2005/002658 2004-02-03 2005-02-02 Systems and methods for optimizing marketing WO2005076828A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP05712197A EP1769451A4 (en) 2004-02-03 2005-02-02 Systems and methods for optimizing marketing
CA002555130A CA2555130A1 (en) 2004-02-03 2005-02-02 Systems and methods for optimizing marketing

Applications Claiming Priority (10)

Application Number Priority Date Filing Date Title
US54154204P 2004-02-03 2004-02-03
US60/541,542 2004-02-03
US10/822,545 2004-04-12
US10/822,545 US20050226442A1 (en) 2004-04-12 2004-04-12 Method and apparatus for achieving temporal volume control
US10/983,789 2004-11-08
US10/983,789 US20050171843A1 (en) 2004-02-03 2004-11-08 Systems and methods for optimizing advertising
US11/047,251 US20050216339A1 (en) 2004-02-03 2005-01-31 Systems and methods for optimizing advertising
US11/047,447 2005-01-31
US11/047,447 US20050234771A1 (en) 2004-02-03 2005-01-31 Method and system for providing intelligent in-store couponing
US11/047,251 2005-01-31

Publications (2)

Publication Number Publication Date
WO2005076828A2 WO2005076828A2 (en) 2005-08-25
WO2005076828A3 true WO2005076828A3 (en) 2010-02-04

Family

ID=34865477

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/002658 WO2005076828A2 (en) 2004-02-03 2005-02-02 Systems and methods for optimizing marketing

Country Status (3)

Country Link
EP (1) EP1769451A4 (en)
CA (1) CA2555130A1 (en)
WO (1) WO2005076828A2 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8412566B2 (en) 2003-07-08 2013-04-02 Yt Acquisition Corporation High-precision customer-based targeting by individual usage statistics
EP2092474A4 (en) 2006-10-17 2011-09-28 Yt Acquisition Corp A method of distributing information via mobile devices and enabling its use at a point of transaction
US10909779B2 (en) 2016-08-11 2021-02-02 Tekion Corp 3D vehicle model data capturing and retrieving for vehicle inspection, service and maintenance

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US6698020B1 (en) * 1998-06-15 2004-02-24 Webtv Networks, Inc. Techniques for intelligent video ad insertion

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US6698020B1 (en) * 1998-06-15 2004-02-24 Webtv Networks, Inc. Techniques for intelligent video ad insertion

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1769451A4 *

Also Published As

Publication number Publication date
WO2005076828A2 (en) 2005-08-25
CA2555130A1 (en) 2005-08-25
EP1769451A2 (en) 2007-04-04
EP1769451A4 (en) 2010-09-08

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