WO2005096255A3 - Advertising on mobile devices - Google Patents

Advertising on mobile devices Download PDF

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Publication number
WO2005096255A3
WO2005096255A3 PCT/US2005/009885 US2005009885W WO2005096255A3 WO 2005096255 A3 WO2005096255 A3 WO 2005096255A3 US 2005009885 W US2005009885 W US 2005009885W WO 2005096255 A3 WO2005096255 A3 WO 2005096255A3
Authority
WO
WIPO (PCT)
Prior art keywords
mobile device
advertising
wireless data
mobile devices
advertisement
Prior art date
Application number
PCT/US2005/009885
Other languages
French (fr)
Other versions
WO2005096255A2 (en
Inventor
Anthony G Macaluso
Original Assignee
Anthony G Macaluso
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Anthony G Macaluso filed Critical Anthony G Macaluso
Priority to CA2508480A priority Critical patent/CA2508480C/en
Publication of WO2005096255A2 publication Critical patent/WO2005096255A2/en
Publication of WO2005096255A3 publication Critical patent/WO2005096255A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/24—Accounting or billing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01—Details of billing arrangements
    • H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Abstract

Techniques and systems for advertising on mobile devices allow advertisements to be presented on a mobile device during delay periods caused by wireless data communications. An advertisement may initially be stored on a mobile device. Subsequently, when a wireless data communication involving the mobile device is initiated, the advertisement may be presented on the mobile device during at least a portion of the wireless data communication.
PCT/US2005/009885 2004-03-24 2005-03-24 Advertising on mobile devices WO2005096255A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA2508480A CA2508480C (en) 2004-03-24 2005-03-24 Advertising on mobile devices

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/809,922 US20050215238A1 (en) 2004-03-24 2004-03-24 Advertising on mobile devices
US10/809,922 2004-03-24

Publications (2)

Publication Number Publication Date
WO2005096255A2 WO2005096255A2 (en) 2005-10-13
WO2005096255A3 true WO2005096255A3 (en) 2006-06-08

Family

ID=34976996

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/009885 WO2005096255A2 (en) 2004-03-24 2005-03-24 Advertising on mobile devices

Country Status (3)

Country Link
US (2) US20050215238A1 (en)
CA (1) CA2508480C (en)
WO (1) WO2005096255A2 (en)

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