WO2005098712A3 - Rendering content-targeted ads with e-mail - Google Patents

Rendering content-targeted ads with e-mail Download PDF

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Publication number
WO2005098712A3
WO2005098712A3 PCT/US2005/010839 US2005010839W WO2005098712A3 WO 2005098712 A3 WO2005098712 A3 WO 2005098712A3 US 2005010839 W US2005010839 W US 2005010839W WO 2005098712 A3 WO2005098712 A3 WO 2005098712A3
Authority
WO
WIPO (PCT)
Prior art keywords
mail
request
content
advertisements
web
Prior art date
Application number
PCT/US2005/010839
Other languages
French (fr)
Other versions
WO2005098712A2 (en
Inventor
Paul Buchheit
Yingwei Claire Cui
Jing Lim
Narayanan Shivakumar
Michael Tsao
Russ Tuck
Original Assignee
Google Inc
Paul Buchheit
Yingwei Claire Cui
Jing Lim
Narayanan Shivakumar
Michael Tsao
Russ Tuck
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Paul Buchheit, Yingwei Claire Cui, Jing Lim, Narayanan Shivakumar, Michael Tsao, Russ Tuck filed Critical Google Inc
Priority to EP05731164A priority Critical patent/EP1743248A4/en
Publication of WO2005098712A2 publication Critical patent/WO2005098712A2/en
Publication of WO2005098712A3 publication Critical patent/WO2005098712A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/107—Computer-aided management of electronic mailing [e-mailing]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G06Q50/60—

Abstract

An asynchronous and opportunistically available scheme under which a user's e-mail (or a document including e-mail content) is rendered immediately, and later updated with appropriate advertisements if and when they became available, is described. This scheme ensures that the availability of advertisements will not adversely affect the rendering of the e-mail content. For example, a Web-based e-mail server may facilitate the serving of advertisements with e-mail by (a) accepting a request for a document including e-mail, (b) generating a request identifier, (c) serving the requested document in association with the request identifier, and (d) obtaining at least one ad relevant to content of the e-mail. The Web-based e-mail server may further (e) store. The obtained ad(s), (f) accept an ad request, (g) read the stored ad(s) using information from the ad request, and (h) serve the ad(s).
PCT/US2005/010839 2004-03-31 2005-03-30 Rendering content-targeted ads with e-mail WO2005098712A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP05731164A EP1743248A4 (en) 2004-03-31 2005-03-30 Rendering content-targeted ads with e-mail

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/814,104 US20050222903A1 (en) 2004-03-31 2004-03-31 Rendering content-targeted ads with e-mail
US10/814,104 2004-03-31

Publications (2)

Publication Number Publication Date
WO2005098712A2 WO2005098712A2 (en) 2005-10-20
WO2005098712A3 true WO2005098712A3 (en) 2006-01-12

Family

ID=35055557

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/010839 WO2005098712A2 (en) 2004-03-31 2005-03-30 Rendering content-targeted ads with e-mail

Country Status (5)

Country Link
US (1) US20050222903A1 (en)
EP (1) EP1743248A4 (en)
KR (1) KR100855195B1 (en)
CN (1) CN101014946A (en)
WO (1) WO2005098712A2 (en)

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Also Published As

Publication number Publication date
EP1743248A2 (en) 2007-01-17
EP1743248A4 (en) 2008-04-02
KR100855195B1 (en) 2008-09-01
US20050222903A1 (en) 2005-10-06
KR20060135929A (en) 2006-12-29
WO2005098712A2 (en) 2005-10-20
CN101014946A (en) 2007-08-08

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