WO2005101251B1 - Delivering items based on links to resources associated with search results - Google Patents

Delivering items based on links to resources associated with search results

Info

Publication number
WO2005101251B1
WO2005101251B1 PCT/US2005/009597 US2005009597W WO2005101251B1 WO 2005101251 B1 WO2005101251 B1 WO 2005101251B1 US 2005009597 W US2005009597 W US 2005009597W WO 2005101251 B1 WO2005101251 B1 WO 2005101251B1
Authority
WO
WIPO (PCT)
Prior art keywords
links
resources
items
association
search results
Prior art date
Application number
PCT/US2005/009597
Other languages
French (fr)
Other versions
WO2005101251A1 (en
Inventor
Pasha Sadri
Eckart Walther
Thai Tran
Original Assignee
Yahoo Inc
Pasha Sadri
Eckart Walther
Thai Tran
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc, Pasha Sadri, Eckart Walther, Thai Tran filed Critical Yahoo Inc
Publication of WO2005101251A1 publication Critical patent/WO2005101251A1/en
Publication of WO2005101251B1 publication Critical patent/WO2005101251B1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99931—Database or file accessing
    • Y10S707/99933—Query processing, i.e. searching
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10—TECHNICAL SUBJECTS COVERED BY FORMER USPC
    • Y10S—TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y10S707/00—Data processing: database and file management or data structures
    • Y10S707/99931—Database or file accessing
    • Y10S707/99933—Query processing, i.e. searching
    • Y10S707/99935—Query augmenting and refining, e.g. inexact access

Abstract

Techniques are described for delivering search results pages to the users of a search engine, where one or more search result listings on the search results pages include one or more items that are associated with links to resources that satisfy a related search and that satisfy a specified condition. The items that are delivered with the search results may be associated with a party that is different than the party that controls the resource to which the link is associated, and may be delivered such that any item that is displayed based on the item's association with a link to a resource is displayed in a frame of display that is different than a frame of the display in which the link to which the item is associated is displayed.

Claims

AMENDED CLAIMS [received by the International Bureau on 19 October 2005 (19.10.2005); Original claims 1-15 are replaced by Amended Claims 1-18]
1. A method for delivering search results for searches conducted over a network, the method comprising the steps of: establishing an association between one or more links to resources, one or more conditions regarding the links to resources, and one or more items; in response to a search for resources that is initiated at a client on said network, performing the steps of identifying a set of links to resources that satisfy said search; inspecting said association to determine whether any links in said set of links are associated with an item ofthe one or more items and satisfy a condition o the one or more conditions; and delivering search results over said network, wherein said search results include any items that are associated, in said association, with links, in said set of links, that are both associated with a resource that satisfies said search and that satisfy a condition ofthe one or more conditions.
2. The method of Claim 1, wherein resources that correspond to said one or more links to resources are controlled by one or more first parties and said one or more items is associated with a second party that is different than said one or more first parties.
3. The method of Claim 1 , wherein at least one of said one or more items is a link to a resource that is not in said set of links to resources.
4. The method of Claim 1 , wherein all of said one or more items are links to resources that are not in said set of links to resources.
5. The method of Claim 1 , wherein said one or more links to resources is a uniform resource locator (URL),
6. The method of Claim 1 , wherein said uniform resource locator (URL) is a hypertext link.
7. The method of Claim 1 wherein: the search is for web documents that reside on any one ofthe World Wide Web, an intranet, and an extranet network; and the step of identifying a set of links to resources that satisfy said search is performed by identifying a set of links to web documents that satisfy said search.
8. The method of Claim 1 wherein the step of establishing an association between one or more links to resources and one or more items includes associating a link to a resource with an item that is not derived from nor contained in a resource that corresponds to said link,
9. The method of Claim 1 wherein the step of delivering search results includes delivering said search results for display such that any item that is displayed based on the item's association with a link to a resource is displayed unassociated with said link to which the item is associated.
10. The method of Claim 1 wherein tlie step of delivering search results includes delivering said search results for display such that any item that is displayed based on the item's association with a link to a resource is displayed in a frame of display that is different than a frame of said display in which said link to which the item is associated is displayed.
11. The method of Claim 1 wherein: the step of delivering search results over said network to said client is part of a service performed by a first party; said one or more items are associated with one or more second parties; and the method further includes the step of said one or more second parties paying said first party to associate said one or more items with links to resources that correspond to resources that are controlled by one or more third parties.
12. The method of Claim 11 , wherem at least one item of said one or more items is an advertisement that is associated with a second party of said one or more second parties.
13. The method of Claim 1 , wherein at least one item of said one or more items is dynamically generated content.
19
14. A computer-readable medium carrying one or more sequences of instructions which, when executed by one or more processors., causes the one or more processors to perform the method recited in any of Claims 1-13 and 16-18.
15. A system comprising: means for establishing an association between one or more links to resources, one or more conditions, and one or more items; means for identifying a set of links to resources that satisfy a search for resources that is initiated at a client on said network; means for inspecting said association to determine whether any links in said set of links are associated with an item ofthe one or more items and satisfy a condition ofthe one or more conditions; and means for delivering search results over said network, wherein said search results include any items that are associated, in said association, with links in said set of links that are associated with a resource that satisfies said search and that satisfy a condition ofthe one or more conditions.
16. The method of Claim 1 , comprising the steps of: establishing weights in association with links to resources; and in response to a search for resources that is initiated at a client on said network, performing the step of determining, based on the weights, which items, from the items that are associated in said association with links in said set of links, to deliver in said search results.
17. The method of Claim 16, wherein the step of establishing weights in association with links to resources includes establishing the weights for said links to resources based on a ranking of resources, in the search results listing, corresponding to said links to resources.
18. The method of Claim 16, wherein the step of establishing weights in association with links to resources includes establishing the weights for said links to resources based on historical information about click-through operations to or from resources corresponding to said links to resources.
20
PCT/US2005/009597 2004-03-31 2005-03-22 Delivering items based on links to resources associated with search results WO2005101251A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/816,460 US7359893B2 (en) 2004-03-31 2004-03-31 Delivering items based on links to resources associated with search results
US10/816,460 2004-03-31

Publications (2)

Publication Number Publication Date
WO2005101251A1 WO2005101251A1 (en) 2005-10-27
WO2005101251B1 true WO2005101251B1 (en) 2005-12-22

Family

ID=34964182

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/009597 WO2005101251A1 (en) 2004-03-31 2005-03-22 Delivering items based on links to resources associated with search results

Country Status (2)

Country Link
US (2) US7359893B2 (en)
WO (1) WO2005101251A1 (en)

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Also Published As

Publication number Publication date
US20050222966A1 (en) 2005-10-06
WO2005101251A1 (en) 2005-10-27
US7359893B2 (en) 2008-04-15
US20080177732A1 (en) 2008-07-24

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