WO2005106829A1 - Information display unit - Google Patents

Information display unit Download PDF

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Publication number
WO2005106829A1
WO2005106829A1 PCT/AU2005/000604 AU2005000604W WO2005106829A1 WO 2005106829 A1 WO2005106829 A1 WO 2005106829A1 AU 2005000604 W AU2005000604 W AU 2005000604W WO 2005106829 A1 WO2005106829 A1 WO 2005106829A1
Authority
WO
WIPO (PCT)
Prior art keywords
display unit
information
display
movie
screen
Prior art date
Application number
PCT/AU2005/000604
Other languages
French (fr)
Inventor
Levi Yitzchok Aron
Original Assignee
Levi Yitzchok Aron
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from AU2004902247A external-priority patent/AU2004902247A0/en
Application filed by Levi Yitzchok Aron filed Critical Levi Yitzchok Aron
Publication of WO2005106829A1 publication Critical patent/WO2005106829A1/en

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Definitions

  • the present invention relates to an audiovisual information display unit for displaying information about a product, a service, an event or similar to a potential user, purchaser, consumer or the like of the product, service, event or similar in order to provide information about the product or the like to assist the user, purchaser, consumer in making a decision about the product by operating the unit to provide the information.
  • Some embodiments of the present invention relate to a portable electronic information display unit which is used as an awareness tool, a marketing tool, an education tool or similar. Still other embodiments of the present invention relate to hand held electronic display units for displaying movies , movie previews , movie trailers , animations , scenes from computer games , product information material such as how to use the product or the like, advertisements, marketing and publicity material or the like about an occurrence, event, product, item, service or the like. Still further embodiments of the device of the present invention find particular application as a portable hand held electronic device having a display screen or panel for displaying selected scenes from a movie to assist a potential viewer of the movie in making a selection of the movie from available movie titles in a video library or similar . Particular embodiments of the hand held unit are provided with controls in the form of operating buttons to allow operation of the display unit at the discretion of the user.
  • the present invention will be described with particular reference to a portable hand held electronic display unit for displaying movies , videos , video games , software, or similar on a display screen to assist a person in selecting an appropriate, suitable, or desired movie or similar
  • the scope of the present invention is not limited to the described embodiment but rather the scope of the present invention is more extensive so as to include other forms and arrangements of the information display unit and the use of such units in a variety of different applications to display a range of information about a variety of products , services , events or the like .
  • the display device has application in any circumstance where a person requires further information about anything.
  • Reading this information can take a lengthy period of time and requires a certain amount of patience if the consumer is to make an informed selection .
  • Such people solely rely upon the visual and/or graphic information on the front, and perhaps the rear of the movie container without reading any of the text.
  • the reason a person enters a movie rental shop, library or similar is due to the customer' s desire for an audiovisual experience .
  • the selection process usually commences by viewing the cover attached to the front of the case .
  • the information provided on the front cover is designed to catch the eye of the renter and in one picture possibly inform the renter about the type and style of the movie . If interested, the person then takes a few minutes to read the movie summary on the reverse side of the case, such as for example, to learn more about the story line of the movie, the list of main actors in the movie, and the like in order to hopefully create an image in the renter' s mind that will assist with their ultimate selection.
  • New release movies are usually the first choice of the customer since information about such movies is usually current and readily available from sources other than the movie container, such as for example, from advertisements, in reviews by critics published in newspapers, magazines or the like, in publicity material, and other promotional material produced for and on behalf of the movie makers and/or distributors or the like.
  • movies that have been released for some time may have little current publicity material that is readily available or accessible and such information is certainly not fresh in the consumers' mind. The same may be said to a more or less extent about all movies. Consequently, with such movies the consumer spends a longer time reviewing the short summaries about the movie on the reverse side of the case as the consumer moves from one movie to another trying to decide which movie to rent. Therefore, there is a need for a method of selecting movies to rent which is more informative, attractive and user friendly than existing methods and/or is less time consuming than existing methods .
  • a method and device for providing information about a product, service, event or the like in a more comprehensible manner and/or in a less time consuming manner Another aim of the present invention is to provide non written audiovisual forms of information that are more understandable to the recipient of the information .
  • a display unit for providing information about a product, service, event, occurrence or similar in a form that is comprehensible to a recipient of the information and/or to a user of the display unit comprising a body having a display means for displaying the information about the product etc.
  • the said body provided with a control means for controlling operation of the display means so as to selectively display the information, and a storage means containing the information to be displayed in a stored format to act as a source of the information wherein selective operation of the control means at the discretion of the user allows selected information in the stored format of the storage means to be displayed on the display means thereby providing the information to the user in a format that is more readily comprehended by the recipient of the information and/or user.
  • the display unit is a portable unit. More typically, the display unit is a hand held unit. Even more typically, the unit is located at the point of sale of the product or delivery of the product, service, item, event, or the like. More typically, the display unit is in the form of a replica of the product being promoted, marketed, advertised or the like or a replica of a product about which instructional or education is provided. Even more typically, the unit is a small electronic unit, such as for example having the appearance of a DVD case or holder or a case representing the original product, such as for example, the display unit takes the shape of product for sale i.e. is a mimic of the product. Even more typically, the display unit is a display unit for providing a moving display, typically, a movie, or selected scenes from a movie, a movie preview, a movie trailer, scenes from a computer game, software, informative material or similar.
  • the device is self powered having a battery or the unit is mains operated.
  • the device has a rechargeable battery or similar.
  • the device is provided with a docking station allowing substantially continuous charging when the device is received in the cradle of the docking station i.e. when not in use. More typically, the device is removed from the docking station for use.
  • the device can be used in the docking station so that it can be recharged more or less continuously.
  • the device can have no docking station and just maintain power from a thin but strong power cord connected from the mains power supply to the display shelf/stand that would also serve as security measure as the unit would be connected to the shelf itself at all times .
  • control means typically the control means is a plurality of individual controls, more typically, the controls are in the form of operating buttons, dials, sliders or similar for controlling one or more functions of the unit.
  • functions include volume, contrast, colour, brightness, subtitles, skip forward, skip back, pause or other control parameters or further options , such as for example by having a menu or the like.
  • the information provided on or by the display unit relates to the occurrence of an event, the provision of a service, an item, an activity, a product or similar. More typically, the information relates to a movie, a movie trailer, movie highlights package, scenes from a computer game, advertisements, product information, such as product safety data, instruction on how the product operates or how to use the product, or the like.
  • the product can be anything, such as for example, the type of product sold in a shop, store, department store or the like.
  • the device of the present invention provides video information, audio information or both video and audio information.
  • the device is a marketing tool , particularly for promoting the rental or sale of movies , computer games, music videos, CD's or the like and typically is available in a size that is about the size of a DVD case, VCD case, video cassette case, CD case or similar i.e. mimics the product being displayed.
  • the display means is a display screen, panel or the like. More typically, the display screen is an LCD screen, TFT screen, TFT active matrix screen, black and white screen, a CSTN screen, plasma screen or similar. More typically, the display includes one or more speakers, headphones, or similar devices for producing audio.
  • the device is in the form of the item being marketed or in this case has the appearance of a DVD case, or is a mobile telephone, a palm pilot, a computer, a note book, a laptop computer or the like, or is a part of or has the form of any one of the aforesaid goods .
  • the device can be a stand alone device or incorporated into another product, item, structure or the like.
  • the screen is a high resolution screen being able to depict scenes from a movie with clarity.
  • the screen has a resolution of from about 240 x 320 to 480 x 640 and preferably is a 16-18 bit colour screen. More typically the screen is of a size from 3" to 5" or the like.
  • the storage means is for storing information about the product, event, occurrence, activity, movie or the like. More typically, the storage means is the source of the information. Typically, the storage means is integral with the display device or is connectable to, mountable on, or insertable within the display device or the like. Typically, the storage means is computer memory in the form of a computer chip, integrated circuit, memory card, memory stick, magnetic medium, light reactive material or any other form of storing information. Typically, the storage means is a memory card, memory stick or similar. More typically, the memory card is interchangeable from one display unit to another display unit. Typically the display unit is provided with a slot for receiving the memory card or similar.
  • each memory card has its own dedicated information . More typically, the memory cards are interchangeable so that the cards can be exchanged between display units. Even more typically, the information on the memory card, memory stick, or in the storage format is compresses or is in a compressed state or the like.
  • the unit is a player, particularly a player of memory cards. More typically, the player can display or play a single set of information, multiple sets of information, different sets of information, such as for example, a single movie, two or more movies, scenes from computer games , slide show presentation or a single piece of information or more than a single piece of discrete information. Even more typically, the different sets of information can be displayed sequentially, serially, simultaneously, or in other selected order as desired by the reviewer, user or the like .
  • the memory card is one of many different devices or reuseable devices or rerecordable or similar devices containing stored information that can act a source of the information in the device of the present invention.
  • Other sources of information include the device itself having an inbuilt memory chip or storage device that could be programmed to store data as well, whether it be a whole movie, movie preview, movie trailer, scenes from a computer game , promotional material , marketing material, instructional material, educational material or similar .
  • the device is provided with a security component or means to prevent unauthorised use, theft, or the like.
  • the security component is a wire, cord, cable, chain including fixed length and retractable cords or the like interconnecting the device to a solid substrate, such as for example, display racks, counter, shop fitting or the like.
  • the device could have an inbuilt mechanism that triggers an alarm if a customer tries to walk out of a store with the unit similar to the tagging mechanisms in use by many retail establishments use today.
  • the memory card and device are provided with protection means to guard against unauthorised adjustment, alteration, amendment, modification or the like to or of the information contained in the memory card, or similar. This could be achieved by use of a locking device on or in the display device to prevent unauthorized ejection of the memory card.
  • the memory card could be uniquely shaped thus preventing its ability to be used elsewhere so as to be dedicated to the display device of the present invention.
  • One embodiment of the present invention is dedicated to a single environment, such as for example, inside a single venue .
  • the venue is the video library whereas another example is a department store, speciality shop or the like.
  • the display device of the present invention is capable of compiling information about the presentations displayed on the screen, such as for example, to provide the shop with statistical data about the viewing habits of people using the display units within the venue. Such data could include how many times a particular movie is previewed, the number of times it is rented, the number of times it is rejected, and the like.
  • compiling statistics about the viewing habits of people the venue is better able to provide the exact products that appeal to the particular part of the population visiting the venue i.e. the demographics of people interested in a specific product.
  • the information compiled by the display unit can be used to provide value added features of the display unit.
  • the venue can provide the movie presentation to a suitable receiver using a suitable link.
  • the storage means of the display unit is a centralised storage facility which sends information wirelessly or otherwise to the display unit or units .
  • the centralised storage facility sends information to the display unit, mobile telephone, PDA, MP3 or other electronic device having a screen capable of displaying the movie presentation.
  • the storage means may be a low powered transmitter that is capable of sending a transmitted signal within the venue to display units located at different locations around the venue to enable the display units to be used in the venue, such as, the shop, video library or the like.
  • the transmitted signal can take any form such as wireless transmission, infra red transmission, microwave link, blue tooth, or other.
  • the signal is for use within the boundaries of the venue only and is not transmitted outside of the venue, thus restricting it to the venue and use within the venue.
  • a self contained video presentation system using a display unit is provided as a way of obtaining information when in the venue .
  • a video presentation system for use within a venue for providing information about a product, event, occurrence, activity or the like, said presentation being restricted to the venue when in the venue, comprising a display unit located within the venue for receiving information about the product etc., from a storage means, said display unit having a display screen for displaying the information in a movie presentation or animated format, said storage means being linked to the display screen, said display unit being provided with control means which are selectively operable to display a selected presentation on the display screen in accordance with the requirements of the user.
  • Figure 1 is a schematic front perspective view of one form of the display unit of the present invention .
  • Figure 2 is a schematic view of the front or screen side of the form of the display unit of Figure 1 showing one form of the display screen, controls, and speakers.
  • Figure 3 is a schematic view of the rear of the unit of Figure 1 showing the clear pocket for receiving indicia .
  • Figure 4 is a left hand side elevation view of the unit of Figure 1.
  • Figure 5 is a right hand side elevation view of the unit of Figure 1.
  • Figure 6 is a top plan view of the device of Figure 1.
  • Figure 7 is a bottom plan view of the device of Figure 1.
  • Figure 8 is a schematic front view of one form of a memory card for use in the device of the present invention .
  • FIG. 9 is a schematic layout of one form of the operation of the display device of the present invention. With particular reference to the drawings one form of the device of the present invention will now be described.
  • the information display device of the present invention has a body, housing or casing 4.
  • the body or casing 4 is typically a durable and replaceable light weight aluminum, hard plastic or other suitable material that is robust, durable and has a pleasing finish both to touch and the eye.
  • the body, casing or housing 4 may be provided optionally with a protective cover, coating, or the like to either enhance its appearance or provide protection for the unit or both.
  • a durable plastic screen cover 6 is formed as part of the body or housing of the unit 2 on one side of body 4.
  • body or casing 4 is replaceable or interchangeable so that it can be exchanged with a replacement body owing to general wear and tear.
  • the body can be decorated or be provided in different colors such as for example to promote different types or categories of movies or to renew the appearance of the units or for general marketing.
  • the screen cover 6 is made from clear plastics material .
  • the screen is a LCD screen, TFT screen, plasma screen or similar display screen or panel .
  • the reverse side of body 4 is provided with a plastic sleeve 8 or other receptacle for receiving indicia of some form to promote the particular movie being displayed by this unit.
  • the unit may have a small thin slot/door into which the marketing picture/material can be placed or inserted and the outer shell of the reverse of the device would be made of clear plastic thus acting as a window and therefore more durable then a simple plastic sleeve.
  • the insertable material can take any form.
  • the indicia is publicity material or marketing material that is conventionally provided with a DVD, VCD, video cassette or computer game to promote the movie, game and/or to provide information about the movie, including photographs, text, graphics, marketing material and the like.
  • the screen 6 can take any suitable form for displaying movies, such as for example, having definition, color and resolution that is in accordance with the movie quality in order to provide at least a close approximation of the movie being displayed.
  • the screen is an LCD, TFT, plasma or similar screen, having approximate dimensions of about 11cm wide by 7-8cm tall.
  • the screen may be placed in a "portrait” position or a "landscape” wide screen panoramic position. Other positions, sizes, shapes and types of screens are possible in other embodiments.
  • the screen can be arranged to display the different formats of 3:4 or 9:16 or the like.
  • buttons 12 are also provided such as in the lower part of the front face of body 2 to operate other functions of the display unit. Buttons 12 are optional. If provided, buttons 12 can be used to control such variables as volume, contrast, colour, brightness, subtitles, skip forward, skip back, pause or other control parameters or further options , such as for example by having a menu or the like .
  • a pair or spaced apart built-in speakers 14 are also provided in the lower part of body 4 , such as underneath screen 6 , on either side of display unit 2.
  • a memory card slot 16 for receiving a memory card 18 having sufficient capacity to store the preview/trailer of the movie or selected scenes of the movie or other promotional/publicity/instructional material is provided on the top surface of unit 2 as shown in Figure 5.
  • memory slot 8 can be lockable and may be located on one side surface, back surface, bottom surface other than the top surface as described and illustrated.
  • a variety of optional controls can be provided on unit 2 , such as for example a grouping of controls 20 located at or towards the top of the left hand side of unit 2 that could be used for such parameters as volume, contrast, brightness, color, subtitle, skip forward, skip back, pause or the like either additional to controls 12 on the front face of unit 2 or as an alternative to these controls.
  • the lower part of the left hand side of unit 2 is provided with a line out socket 22 for video and stereo audio cords or leads that could be connected to a large screen television, computer screen, projector or the like to enhance viewing of the previews or trailers of movies , particularly if the display unit 2 is used in conjunction with auxiliary equipment either on site or off site.
  • the right hand side of unit 2 as shown in Figure 4 is provided with an earphone jack 24 located at or towards the top of this side for private listening of the movie being displayed on screen 6.
  • An S-video socket 26 is also provided on the right hand side for connecting unit 2 to an ancillary device, such as a larger format screen or similar.
  • a data input/output option 36 to copy data straight from a computer or device to or from unit 2 can also be provided if desired.
  • a security means in the form of a lock 28 is provided at or towards the lower right hand side of unit 2. Lock 28 prevents unauthorised use or theft of device 2. Lock 28 can take any suitable form.
  • a docking point 30 is provided on or in the bottom side surface of unit 2 to enable the unit 2 to be docked and/or recharged when not in use. Docking point 30 can be a dedicated docking point or a conventional docking point. Alternatively unit 2 may be operated whilst in a cradle or in a docking station or similar (not shown) .
  • a power socket 32 is also provided in or on the bottom surface of unit 2 as shown in Figure 6 to enable a connecting power cord or recharging cord to be connected to unit 2 to power or recharge the unit as desired.
  • a USB socket or port, firewire or other fast connection mode 34 is provided in the top side of unit 2 remote from memory card slot 16.
  • a fast connection enables the user of unit 2 to download movies directly to the unit from a computer, the internet or from a central storage facility located in the shop or library.
  • a small LED light 35 or similar to indicate when the unit is docked and charging that can change colour when the battery level is low and the device is not docked and charging may be provided also. This light can be positioned on the front side or any other visible side .
  • the unit of the present invention would only require reasonably simple programming to enable it to be operated, particularly in one of the more simple embodiments described, having few features.
  • the unit would require very little memory located within the unit. This differentiates the unit of the present invention from other electronic devices having a screen that are capable of displaying and multi processing information as currently available computers such as laptops , PDA devices or mobile phones currently require large memories and complex programming and circuitry.
  • the operating system or architecture of the display device of the present invention will now be described with particular re erence to Figure 9.
  • the IDU system architecture is described in general terms to provide an indication of the operation of the display device. It is to be noted that other embodiments of the display device may have specific areas of detail that can be added to this embodiment as required.
  • the system processor or CPU is responsible for executing all system software, and controlling all peripherals including the display, audio, power management, and data communications.
  • the processor is typically suited for low power embedded applications for maximum battery life. Any suitable or desirable processor can be used.
  • LCD 101 The LCD displays video and text to the user. It is typically backlit colour (CSTN or TFT depending on cost and quality requirements) , although on very low cost embodiments, a monochrome display can be used.
  • Touch Panel 102 A touch panel may be included to gather information from the user via a screen press operation. This is advantageous where a flexible input mechanism is desired, as button configuration is coded in software and can be changed at any time.
  • the touch panel can be resistive or capacitive in nature.
  • RAM 104, FLASH /OTP 105 The RAM and FLASH / OTP form the memory of the operating system or architecture. Code is stored permanently in OTP or semi-permanently in flash memory. Flash is useful where re-programming the device in the field is desirable .
  • RAM is the working memory required by the processor for code execution. Depending on the software architecture, the system code may also be copied to RAM prior to execution. Other variations are also possible.
  • a docking connector at the base of the unit will allow the device to be docked to batteries of a base station or cradle. This provides a convenient ⁇ home' for the device when not in use, and allows the unit to charge while docked.
  • the device may also have network or other communication physical layer connections routed through the docking connector, thereby allowing the device to connect to a central computer or server to update its firmware, or application data while docked.
  • the power supply and charging circuit is responsible for conditioning the supply power and providing the required voltages and current to the system modules. In addition, it is responsible for charging and monitoring the internal battery / batteries . Power is supplied via a DC input jack or the docking connector. Battery 108. The internal battery will provide power to the system when it is not connected to an external power source such as the docking connector. The battery may be lithium ion, nickel meta-hydride, or other suitable chemistry based systems for producing the required voltage. Keyboard and Outputs 109. The unit may include a keyboard for gathering user input. This keyboard may consist of one or more buttons of varying size and location. Outputs including LEDs for function indication may also be provided. A separate volume input may also be provided to allow the user to vary the speaker or headphone volume to a desired level .
  • Audio Codec 110 Sound is generated using an audio codec connected to a system processor.
  • the codec converts a digital PCM stream to analogue audio, and may also include an amplifier and volume control. Audible sound is then generated from the analogue audio signal via inbuilt speakers or headphones (a headphone jack would be provided on the device) .
  • SD/MMC Card 111 A socketed SC/MMC card may be provided to allow additional memory to be added / exchanged. Media content may be stored on this card, such that upgrading media content on the device would be achieved by swapping the card with another card which has been programmed with the updated content.
  • Ethernet 112a 802.11 112b, USB 112c.
  • a range of data communication schemes may be provided on the device to allow easy exchange of data with a server, PC, or other IDU devices .
  • Data exchange may include updated media content, user feedback information or the like.
  • Standard USB/Ethernet sockets may be provided on the device, and/or routed out via the docking connector.
  • Wireless protocols including 801.11 b/g, Bluetooth and Zigbee may also be included for wireless data exchange.
  • a new display unit having a memory card dedicated to that movie in accordance with the present invention or a replacement memory card containing the movie preview, trailer or computer game is also sent to the video library along with a supply of the movies or games either on DVD, VCD or cassette. If the library has existing units the old memory card can be replaced with the new memory card applicable to the new release movie or reinstated older movie. The old memory card can then be sent back to the distributor for reuse or the unit can be replaced and/or exchanged to clean, update, service or the like the unit before reissuing the display unit with another memory card or an updated memory card or the like .
  • the memory cards use in the device of the present invention are the same as or very similar to memory cards, memory sticks or other memory or storage devices that are currently used with digital cameras , PDAs , MP3 players and other currently used storage units and/or devices .
  • the memory cards can be customised so that they are only operable in designated units so as to reduce or minimise theft of the cards and/or devices.
  • the memory cards or memory devices are read only devices or are rewritable thereby allowing the chips to be reused for storing new information.
  • the memory card can contain other promotional or commercial material including special offers provided by the video library.
  • the unit would sit on the shelves in front of the movies for rent. In this position the unit would be "docked” and charging. The consumer would simply remove the unit from the docking station push the play button to allow the movie to be displayed, and optionally use the remaining buttons selectively to control other functions of the display unit.
  • the other control functions include controls for displaying additional information from the card, and then return the unit to the docking or recharging station.
  • the display device is programmed to return to the start by default. If the movie is not selected for rental the customer moves onto the next movie and repeats removal of another unit for displaying the next movie and so on until an appropriate movie or movies are selected. On being replaced back into its storage position, each display device defaults to the beginning of the information stored within the unit so as to be ready for the next potential renter.
  • the device could also be used as a general product information tool for many products , services , events or occurrences to promote such activities in the marketplace, such as tourist events or forthcoming events or activities such as sports events , cultural events , theatre productions , plays or the like .
  • the unit can be used in marketing other in-house or in-store promotions or the like .
  • Use of the device of the present invention could reduce the need for sale assistants or other assistants, such as in tourist offices, booking offices or the like to provide information relating to the products or services, and thus would lead to lower labour costs.
  • Advantages of the present invention include the following.
  • the device of the present invention allows a consumer to instantly display a preview, trailer or other promotional material about a movie or other as the consumer browses through the movies that the video library has to offer as a more enjoyable and attractive option.
  • the unit would greatly enhance the movie rental/sale industry by providing a means from which the consumer can make a more informed, enjoyable and appropriate selection when renting or purchasing a movie .
  • This device would rejuvenate or revive the rental or sale of movies irrespective of the age of the movie such as whether it was an old release movie or a current release movie .
  • This new device would encourage more people to actually step into the video rental stores, retail stores, other establishments, to experience this new way of renting or purchasing movies . Similar advantages would also be available in connection with other activities.
  • Colour coding of the cases or body of the display unit in accordance with the classification, type, style, category or general marketing of a movie would assist in appropriate selection of a suitable movie, such as for example, movies having a PG or 6 classification suitable for children .
  • Operation of the play button of the device of the present invention would enable a consumer to be able to watch typically from 1 to 3 minutes of excerpts from the movie and be able to instantly decide if the movie is to the liking of the person and accordingly is to be rented or bought.
  • the unit will provide a more efficient, effective and enjoyable way for consumers to rent or purchase movies .
  • Operation of another embodiment of the present invention includes the following.
  • a supply of display units is available for use by customers of a video library on entering the shop or similar, such as for example a display unit in accordance with the present invention is obtained at the video library counter.
  • the display unit is then carried by the person as they walk through the shop.
  • the display unit is connected to a suitable docking station or similar, such as through a physical connection using an electrical conductor, corresponding to the particular movie that a person wishes to view.
  • the device is operated and the information displayed.
  • the person can then disconnect the unit and move onto another station where a different movie can be viewed or previewed and so on around the shop .
  • the display units of the present invention are mobile within the establishment and are used for a variety of purposes e.g. menus, entertainment, advice, instruction or the like.
  • the display unit remotely interacts with the movie, such as for example, by wireless connection such as infra red, Blue Tooth or similar.
  • the display unit is interactive, as the person steps in front of the movie, aims the device at the selected movie or similar, the particular movie is displayed on the unit automatically. The person can then wander around the shop with the one display unit previewing a variety of movies in turn, merely by the person halting and standing in front of the particular movie display stand in the shop.
  • the display unit is used for statistical information gathering about habits of persons to provide information about the information being displayed, demographics of users or the like.
  • the person When finished selecting the movies the person deposits the display unit back in the shop when renting the movies ready for the next person to use the display unit.
  • the display unit can be provided with a large memory card or similar storing many different movies so that a person on entering the video library can select a display unit and a large memory card having a particular type or genre of movies and move to a lounge area, or similar, to scroll through the selection of movies so as to preview a greater number of movies in a short time .
  • the person can then request their selected movies from the counter of the rental store, or from the rack of movies , and rent and/or buy the movies in the normal manner. After which the display unit and memory card can be deposited at the shop or similar.
  • the device could serve as a full length movie viewing unit as the consumer could download movies from the internet or personal computer onto a larger capacity memory card.
  • the movie libraries could rent out movies using this memory card format so that only movie memory cards are being rented and not DVDs, VCDs or video cassettes.
  • the card could then be inserted into the unit, which is rented to customers for short time periods enabling the consumer to watch the movie at a remote location, such as at home using the video out or S-Video socket by plugging in the device into the television or monitor in order to watch a larger picture i.e. rent a DVD player for use in hotels or the like.
  • the consumer can watch the movie whilst traveling in the same manner that a consumer uses a portable CD player or portable MP3 player.
  • the consumer could then store a library of movies or music on various memory cards for replay at a later date .
  • the unit could also double as an MP3 or audio player when used in a different mode or even to play music video clips .

Abstract

A display unit for providing information about a product or service comprise a display screen and control buttons for displaying a moving presentation from a suitable storage means containing the information. One application of the display unit is to provide a preview of a feature film or movie to assist in selecting a movie or feature film for viewing either as a rental or purchase. In one embodiment, the display unit is a replica of the product or service forming the subject of the moving presentation. The display unit forms part of an overall system allowing more efficient and informative selection of a product or service using a display unit dedicated to promoting the product or service.

Description

INFORMATION DISPLAY UNIT
The present invention relates to an audiovisual information display unit for displaying information about a product, a service, an event or similar to a potential user, purchaser, consumer or the like of the product, service, event or similar in order to provide information about the product or the like to assist the user, purchaser, consumer in making a decision about the product by operating the unit to provide the information.
Some embodiments of the present invention relate to a portable electronic information display unit which is used as an awareness tool, a marketing tool, an education tool or similar. Still other embodiments of the present invention relate to hand held electronic display units for displaying movies , movie previews , movie trailers , animations , scenes from computer games , product information material such as how to use the product or the like, advertisements, marketing and publicity material or the like about an occurrence, event, product, item, service or the like. Still further embodiments of the device of the present invention find particular application as a portable hand held electronic device having a display screen or panel for displaying selected scenes from a movie to assist a potential viewer of the movie in making a selection of the movie from available movie titles in a video library or similar . Particular embodiments of the hand held unit are provided with controls in the form of operating buttons to allow operation of the display unit at the discretion of the user.
Although the present invention will be described with particular reference to a portable hand held electronic display unit for displaying movies , videos , video games , software, or similar on a display screen to assist a person in selecting an appropriate, suitable, or desired movie or similar it is to be noted that the scope of the present invention is not limited to the described embodiment but rather the scope of the present invention is more extensive so as to include other forms and arrangements of the information display unit and the use of such units in a variety of different applications to display a range of information about a variety of products , services , events or the like . The display device has application in any circumstance where a person requires further information about anything.
When a potential customer enters a movie rental shop, retail outlet, movie library or similar retail establishment or service provider the customer is faced with a bewildering choice of movies to rent, borrow or purchase from the thousands of different titles that are on display or are available for rent at any given time. The selection of appropriate movies is a daunting prospect and is time consuming, particularly as little or no information is readily available about the movie, such as plot, actors, directors, where and when the story takes place or the like. Currently, a typical customer must read the short summary of the movie on the reverse side of the container case for the movie rental either on the back of the DVD case, VCD case or video cassette case to obtain any information . Reading this information can take a lengthy period of time and requires a certain amount of patience if the consumer is to make an informed selection . Also, there is an increasing proportion of the population who are less comfortable with reading written text or similar to obtain their information and instead rely on non written visual and/or aural communication for their information such as animation, movies , graphics , or the like. Such people solely rely upon the visual and/or graphic information on the front, and perhaps the rear of the movie container without reading any of the text. The reason a person enters a movie rental shop, library or similar is due to the customer' s desire for an audiovisual experience . Thus , there is a need to provide non written or text information about a movie to communicate information about the movie to a potential renter to assist them in their choice of movie.
When a consumer wishes to rent, borrow or purchase a movie the selection process usually commences by viewing the cover attached to the front of the case . The information provided on the front cover is designed to catch the eye of the renter and in one picture possibly inform the renter about the type and style of the movie . If interested, the person then takes a few minutes to read the movie summary on the reverse side of the case, such as for example, to learn more about the story line of the movie, the list of main actors in the movie, and the like in order to hopefully create an image in the renter' s mind that will assist with their ultimate selection.
New release movies are usually the first choice of the customer since information about such movies is usually current and readily available from sources other than the movie container, such as for example, from advertisements, in reviews by critics published in newspapers, magazines or the like, in publicity material, and other promotional material produced for and on behalf of the movie makers and/or distributors or the like. However, movies that have been released for some time may have little current publicity material that is readily available or accessible and such information is certainly not fresh in the consumers' mind. The same may be said to a more or less extent about all movies. Consequently, with such movies the consumer spends a longer time reviewing the short summaries about the movie on the reverse side of the case as the consumer moves from one movie to another trying to decide which movie to rent. Therefore, there is a need for a method of selecting movies to rent which is more informative, attractive and user friendly than existing methods and/or is less time consuming than existing methods .
Accordingly, it is one of the aims of the present invention to provide a method and device for providing information about a product, service, event or the like in a more comprehensible manner and/or in a less time consuming manner. Another aim of the present invention is to provide non written audiovisual forms of information that are more understandable to the recipient of the information . According to one aspect of the present invention there is provided a display unit for providing information about a product, service, event, occurrence or similar in a form that is comprehensible to a recipient of the information and/or to a user of the display unit, the said unit comprising a body having a display means for displaying the information about the product etc. , the said body provided with a control means for controlling operation of the display means so as to selectively display the information, and a storage means containing the information to be displayed in a stored format to act as a source of the information wherein selective operation of the control means at the discretion of the user allows selected information in the stored format of the storage means to be displayed on the display means thereby providing the information to the user in a format that is more readily comprehended by the recipient of the information and/or user.
Typically in one or more applications of the invention the display unit is a portable unit. More typically, the display unit is a hand held unit. Even more typically, the unit is located at the point of sale of the product or delivery of the product, service, item, event, or the like. More typically, the display unit is in the form of a replica of the product being promoted, marketed, advertised or the like or a replica of a product about which instructional or education is provided. Even more typically, the unit is a small electronic unit, such as for example having the appearance of a DVD case or holder or a case representing the original product, such as for example, the display unit takes the shape of product for sale i.e. is a mimic of the product. Even more typically, the display unit is a display unit for providing a moving display, typically, a movie, or selected scenes from a movie, a movie preview, a movie trailer, scenes from a computer game, software, informative material or similar.
Typically in this application of the invention the device is self powered having a battery or the unit is mains operated. Typically, if battery powered, the device has a rechargeable battery or similar. More typically the device is provided with a docking station allowing substantially continuous charging when the device is received in the cradle of the docking station i.e. when not in use. More typically, the device is removed from the docking station for use. Alternatively, the device can be used in the docking station so that it can be recharged more or less continuously. Furthermore, the device can have no docking station and just maintain power from a thin but strong power cord connected from the mains power supply to the display shelf/stand that would also serve as security measure as the unit would be connected to the shelf itself at all times .
Typically, the device is provided with control means, typically the control means is a plurality of individual controls, more typically, the controls are in the form of operating buttons, dials, sliders or similar for controlling one or more functions of the unit.
Typically, functions include volume, contrast, colour, brightness, subtitles, skip forward, skip back, pause or other control parameters or further options , such as for example by having a menu or the like.
Typically, the information provided on or by the display unit relates to the occurrence of an event, the provision of a service, an item, an activity, a product or similar. More typically, the information relates to a movie, a movie trailer, movie highlights package, scenes from a computer game, advertisements, product information, such as product safety data, instruction on how the product operates or how to use the product, or the like. The product can be anything, such as for example, the type of product sold in a shop, store, department store or the like.
Typically, the device of the present invention provides video information, audio information or both video and audio information. Typically, the device is a marketing tool , particularly for promoting the rental or sale of movies , computer games, music videos, CD's or the like and typically is available in a size that is about the size of a DVD case, VCD case, video cassette case, CD case or similar i.e. mimics the product being displayed. Typically, the display means is a display screen, panel or the like. More typically, the display screen is an LCD screen, TFT screen, TFT active matrix screen, black and white screen, a CSTN screen, plasma screen or similar. More typically, the display includes one or more speakers, headphones, or similar devices for producing audio. Typically, the device is in the form of the item being marketed or in this case has the appearance of a DVD case, or is a mobile telephone, a palm pilot, a computer, a note book, a laptop computer or the like, or is a part of or has the form of any one of the aforesaid goods . The device can be a stand alone device or incorporated into another product, item, structure or the like.
More typically the screen is a high resolution screen being able to depict scenes from a movie with clarity.
Typically, the screen has a resolution of from about 240 x 320 to 480 x 640 and preferably is a 16-18 bit colour screen. More typically the screen is of a size from 3" to 5" or the like.
Typically, the storage means is for storing information about the product, event, occurrence, activity, movie or the like. More typically, the storage means is the source of the information. Typically, the storage means is integral with the display device or is connectable to, mountable on, or insertable within the display device or the like. Typically, the storage means is computer memory in the form of a computer chip, integrated circuit, memory card, memory stick, magnetic medium, light reactive material or any other form of storing information. Typically, the storage means is a memory card, memory stick or similar. More typically, the memory card is interchangeable from one display unit to another display unit. Typically the display unit is provided with a slot for receiving the memory card or similar.
Typically, each memory card has its own dedicated information . More typically, the memory cards are interchangeable so that the cards can be exchanged between display units. Even more typically, the information on the memory card, memory stick, or in the storage format is compresses or is in a compressed state or the like.
Typically the unit is a player, particularly a player of memory cards. More typically, the player can display or play a single set of information, multiple sets of information, different sets of information, such as for example, a single movie, two or more movies, scenes from computer games , slide show presentation or a single piece of information or more than a single piece of discrete information. Even more typically, the different sets of information can be displayed sequentially, serially, simultaneously, or in other selected order as desired by the reviewer, user or the like .
More typically, the memory card is one of many different devices or reuseable devices or rerecordable or similar devices containing stored information that can act a source of the information in the device of the present invention. Other sources of information include the device itself having an inbuilt memory chip or storage device that could be programmed to store data as well, whether it be a whole movie, movie preview, movie trailer, scenes from a computer game , promotional material , marketing material, instructional material, educational material or similar . Typically, the device is provided with a security component or means to prevent unauthorised use, theft, or the like. More typically, the security component is a wire, cord, cable, chain including fixed length and retractable cords or the like interconnecting the device to a solid substrate, such as for example, display racks, counter, shop fitting or the like. Alternatively the device could have an inbuilt mechanism that triggers an alarm if a customer tries to walk out of a store with the unit similar to the tagging mechanisms in use by many retail establishments use today. Typically, the memory card and device are provided with protection means to guard against unauthorised adjustment, alteration, amendment, modification or the like to or of the information contained in the memory card, or similar. This could be achieved by use of a locking device on or in the display device to prevent unauthorized ejection of the memory card. Furthermore the memory card could be uniquely shaped thus preventing its ability to be used elsewhere so as to be dedicated to the display device of the present invention.
One embodiment of the present invention is dedicated to a single environment, such as for example, inside a single venue . One example of the venue is the video library whereas another example is a department store, speciality shop or the like. In this embodiment, the display device of the present invention is capable of compiling information about the presentations displayed on the screen, such as for example, to provide the shop with statistical data about the viewing habits of people using the display units within the venue. Such data could include how many times a particular movie is previewed, the number of times it is rented, the number of times it is rejected, and the like. By compiling statistics about the viewing habits of people the venue is better able to provide the exact products that appeal to the particular part of the population visiting the venue i.e. the demographics of people interested in a specific product. The information compiled by the display unit can be used to provide value added features of the display unit.
In another embodiment, the venue can provide the movie presentation to a suitable receiver using a suitable link. In this embodiment, the storage means of the display unit is a centralised storage facility which sends information wirelessly or otherwise to the display unit or units . The centralised storage facility sends information to the display unit, mobile telephone, PDA, MP3 or other electronic device having a screen capable of displaying the movie presentation.
In another embodiment, the storage means may be a low powered transmitter that is capable of sending a transmitted signal within the venue to display units located at different locations around the venue to enable the display units to be used in the venue, such as, the shop, video library or the like. The transmitted signal can take any form such as wireless transmission, infra red transmission, microwave link, blue tooth, or other. Further, the signal is for use within the boundaries of the venue only and is not transmitted outside of the venue, thus restricting it to the venue and use within the venue. Thus, a self contained video presentation system using a display unit is provided as a way of obtaining information when in the venue .
According to another aspect of the present invention, there is provided a video presentation system for use within a venue for providing information about a product, event, occurrence, activity or the like, said presentation being restricted to the venue when in the venue, comprising a display unit located within the venue for receiving information about the product etc., from a storage means, said display unit having a display screen for displaying the information in a movie presentation or animated format, said storage means being linked to the display screen, said display unit being provided with control means which are selectively operable to display a selected presentation on the display screen in accordance with the requirements of the user. The present invention will now be described by way of non-limiting example with reference to one embodiment of the present invention which is illustrated in the accompanying drawings in which:
Figure 1 is a schematic front perspective view of one form of the display unit of the present invention . Figure 2 is a schematic view of the front or screen side of the form of the display unit of Figure 1 showing one form of the display screen, controls, and speakers.
Figure 3 is a schematic view of the rear of the unit of Figure 1 showing the clear pocket for receiving indicia .
Figure 4 is a left hand side elevation view of the unit of Figure 1.
Figure 5 is a right hand side elevation view of the unit of Figure 1.
Figure 6 is a top plan view of the device of Figure 1.
Figure 7 is a bottom plan view of the device of Figure 1. Figure 8 is a schematic front view of one form of a memory card for use in the device of the present invention .
Figure 9 is a schematic layout of one form of the operation of the display device of the present invention. With particular reference to the drawings one form of the device of the present invention will now be described.
The information display device of the present invention, generally denoted as 2, has a body, housing or casing 4. The body or casing 4 is typically a durable and replaceable light weight aluminum, hard plastic or other suitable material that is robust, durable and has a pleasing finish both to touch and the eye. The body, casing or housing 4 may be provided optionally with a protective cover, coating, or the like to either enhance its appearance or provide protection for the unit or both. A durable plastic screen cover 6 is formed as part of the body or housing of the unit 2 on one side of body 4. Optionally, body or casing 4 is replaceable or interchangeable so that it can be exchanged with a replacement body owing to general wear and tear. Also, optionally, the body can be decorated or be provided in different colors such as for example to promote different types or categories of movies or to renew the appearance of the units or for general marketing. In one example the screen cover 6 is made from clear plastics material . In another example the screen is a LCD screen, TFT screen, plasma screen or similar display screen or panel .
The reverse side of body 4 is provided with a plastic sleeve 8 or other receptacle for receiving indicia of some form to promote the particular movie being displayed by this unit. Alternatively, the unit may have a small thin slot/door into which the marketing picture/material can be placed or inserted and the outer shell of the reverse of the device would be made of clear plastic thus acting as a window and therefore more durable then a simple plastic sleeve. The insertable material can take any form. Typically, the indicia is publicity material or marketing material that is conventionally provided with a DVD, VCD, video cassette or computer game to promote the movie, game and/or to provide information about the movie, including photographs, text, graphics, marketing material and the like. The screen 6 can take any suitable form for displaying movies, such as for example, having definition, color and resolution that is in accordance with the movie quality in order to provide at least a close approximation of the movie being displayed. In one embodiment the screen is an LCD, TFT, plasma or similar screen, having approximate dimensions of about 11cm wide by 7-8cm tall. The screen may be placed in a "portrait" position or a "landscape" wide screen panoramic position. Other positions, sizes, shapes and types of screens are possible in other embodiments. Also, the screen can be arranged to display the different formats of 3:4 or 9:16 or the like.
A relatively large size "Play" button 10 forming one of the controls of unit 2 is provided such as on the lower part of the front of unit 2 to enable the selected movie to be displayed on screen 6 when it is operated. A selection of other, relatively smaller control buttons 12 are also provided such as in the lower part of the front face of body 2 to operate other functions of the display unit. Buttons 12 are optional. If provided, buttons 12 can be used to control such variables as volume, contrast, colour, brightness, subtitles, skip forward, skip back, pause or other control parameters or further options , such as for example by having a menu or the like . A pair or spaced apart built-in speakers 14 are also provided in the lower part of body 4 , such as underneath screen 6 , on either side of display unit 2. Alternatively or additionally, headphones can be provided if required. A memory card slot 16 for receiving a memory card 18 having sufficient capacity to store the preview/trailer of the movie or selected scenes of the movie or other promotional/publicity/instructional material is provided on the top surface of unit 2 as shown in Figure 5. Optionally, memory slot 8 can be lockable and may be located on one side surface, back surface, bottom surface other than the top surface as described and illustrated.
With particular reference to Figures 3 to 6 a variety of optional controls can be provided on unit 2 , such as for example a grouping of controls 20 located at or towards the top of the left hand side of unit 2 that could be used for such parameters as volume, contrast, brightness, color, subtitle, skip forward, skip back, pause or the like either additional to controls 12 on the front face of unit 2 or as an alternative to these controls.
The lower part of the left hand side of unit 2 is provided with a line out socket 22 for video and stereo audio cords or leads that could be connected to a large screen television, computer screen, projector or the like to enhance viewing of the previews or trailers of movies , particularly if the display unit 2 is used in conjunction with auxiliary equipment either on site or off site. The right hand side of unit 2 as shown in Figure 4 is provided with an earphone jack 24 located at or towards the top of this side for private listening of the movie being displayed on screen 6. An S-video socket 26 is also provided on the right hand side for connecting unit 2 to an ancillary device, such as a larger format screen or similar. A data input/output option 36 to copy data straight from a computer or device to or from unit 2 can also be provided if desired. A security means in the form of a lock 28 is provided at or towards the lower right hand side of unit 2. Lock 28 prevents unauthorised use or theft of device 2. Lock 28 can take any suitable form. A docking point 30 is provided on or in the bottom side surface of unit 2 to enable the unit 2 to be docked and/or recharged when not in use. Docking point 30 can be a dedicated docking point or a conventional docking point. Alternatively unit 2 may be operated whilst in a cradle or in a docking station or similar (not shown) . A power socket 32 is also provided in or on the bottom surface of unit 2 as shown in Figure 6 to enable a connecting power cord or recharging cord to be connected to unit 2 to power or recharge the unit as desired.
Optionally, a USB socket or port, firewire or other fast connection mode 34 is provided in the top side of unit 2 remote from memory card slot 16. Such a fast connection enables the user of unit 2 to download movies directly to the unit from a computer, the internet or from a central storage facility located in the shop or library. In this embodiment there is no need for a separate memory card or similar to be inserted into the unit as this would only be possible if the device had the option of an onboard chip or in built recordable memory option, whether it be to the removable or non removable memory card or internal memory chip. A small LED light 35 or similar to indicate when the unit is docked and charging that can change colour when the battery level is low and the device is not docked and charging may be provided also. This light can be positioned on the front side or any other visible side .
The unit of the present invention would only require reasonably simple programming to enable it to be operated, particularly in one of the more simple embodiments described, having few features. The unit would require very little memory located within the unit. This differentiates the unit of the present invention from other electronic devices having a screen that are capable of displaying and multi processing information as currently available computers such as laptops , PDA devices or mobile phones currently require large memories and complex programming and circuitry.
The operating system or architecture of the display device of the present invention will now be described with particular re erence to Figure 9. The IDU system architecture is described in general terms to provide an indication of the operation of the display device. It is to be noted that other embodiments of the display device may have specific areas of detail that can be added to this embodiment as required.
Processor 101. The system processor or CPU is responsible for executing all system software, and controlling all peripherals including the display, audio, power management, and data communications. The processor is typically suited for low power embedded applications for maximum battery life. Any suitable or desirable processor can be used.
LCD 101. The LCD displays video and text to the user. It is typically backlit colour (CSTN or TFT depending on cost and quality requirements) , although on very low cost embodiments, a monochrome display can be used. Touch Panel 102. A touch panel may be included to gather information from the user via a screen press operation. This is advantageous where a flexible input mechanism is desired, as button configuration is coded in software and can be changed at any time. The touch panel can be resistive or capacitive in nature. RAM 104, FLASH /OTP 105. The RAM and FLASH / OTP form the memory of the operating system or architecture. Code is stored permanently in OTP or semi-permanently in flash memory. Flash is useful where re-programming the device in the field is desirable . RAM is the working memory required by the processor for code execution. Depending on the software architecture, the system code may also be copied to RAM prior to execution. Other variations are also possible.
Docking Connector 106. A docking connector at the base of the unit will allow the device to be docked to batteries of a base station or cradle. This provides a convenient λhome' for the device when not in use, and allows the unit to charge while docked. In addition, the device may also have network or other communication physical layer connections routed through the docking connector, thereby allowing the device to connect to a central computer or server to update its firmware, or application data while docked.
Power Supply and Charging Circuit 107, DC input 107a. The power supply and charging circuit is responsible for conditioning the supply power and providing the required voltages and current to the system modules. In addition, it is responsible for charging and monitoring the internal battery / batteries . Power is supplied via a DC input jack or the docking connector. Battery 108. The internal battery will provide power to the system when it is not connected to an external power source such as the docking connector. The battery may be lithium ion, nickel meta-hydride, or other suitable chemistry based systems for producing the required voltage. Keyboard and Outputs 109. The unit may include a keyboard for gathering user input. This keyboard may consist of one or more buttons of varying size and location. Outputs including LEDs for function indication may also be provided. A separate volume input may also be provided to allow the user to vary the speaker or headphone volume to a desired level .
Audio Codec 110. Sound is generated using an audio codec connected to a system processor. The codec converts a digital PCM stream to analogue audio, and may also include an amplifier and volume control. Audible sound is then generated from the analogue audio signal via inbuilt speakers or headphones (a headphone jack would be provided on the device) .
SD/MMC Card 111. A socketed SC/MMC card may be provided to allow additional memory to be added / exchanged. Media content may be stored on this card, such that upgrading media content on the device would be achieved by swapping the card with another card which has been programmed with the updated content.
Ethernet 112a, 802.11 112b, USB 112c. A range of data communication schemes may be provided on the device to allow easy exchange of data with a server, PC, or other IDU devices . Data exchange may include updated media content, user feedback information or the like. Standard USB/Ethernet sockets may be provided on the device, and/or routed out via the docking connector. Wireless protocols including 801.11 b/g, Bluetooth and Zigbee may also be included for wireless data exchange.
Other variations and embodiments of the operating system or architecture are possible. Operation of the unit of the present invention will now be described.
When releasing a new movie or rental, or reinstating old movies , a new display unit having a memory card dedicated to that movie in accordance with the present invention or a replacement memory card containing the movie preview, trailer or computer game is also sent to the video library along with a supply of the movies or games either on DVD, VCD or cassette. If the library has existing units the old memory card can be replaced with the new memory card applicable to the new release movie or reinstated older movie. The old memory card can then be sent back to the distributor for reuse or the unit can be replaced and/or exchanged to clean, update, service or the like the unit before reissuing the display unit with another memory card or an updated memory card or the like .
In one form the memory cards use in the device of the present invention are the same as or very similar to memory cards, memory sticks or other memory or storage devices that are currently used with digital cameras , PDAs , MP3 players and other currently used storage units and/or devices . In some embodiments the memory cards can be customised so that they are only operable in designated units so as to reduce or minimise theft of the cards and/or devices. Typically, the memory cards or memory devices are read only devices or are rewritable thereby allowing the chips to be reused for storing new information.
The memory card can contain other promotional or commercial material including special offers provided by the video library. The unit would sit on the shelves in front of the movies for rent. In this position the unit would be "docked" and charging. The consumer would simply remove the unit from the docking station push the play button to allow the movie to be displayed, and optionally use the remaining buttons selectively to control other functions of the display unit. The other control functions include controls for displaying additional information from the card, and then return the unit to the docking or recharging station. The display device is programmed to return to the start by default. If the movie is not selected for rental the customer moves onto the next movie and repeats removal of another unit for displaying the next movie and so on until an appropriate movie or movies are selected. On being replaced back into its storage position, each display device defaults to the beginning of the information stored within the unit so as to be ready for the next potential renter.
In addition to the device being used to display movies the device could also be used as a general product information tool for many products , services , events or occurrences to promote such activities in the marketplace, such as tourist events or forthcoming events or activities such as sports events , cultural events , theatre productions , plays or the like . Furthermore , the unit can be used in marketing other in-house or in-store promotions or the like . Use of the device of the present invention could reduce the need for sale assistants or other assistants, such as in tourist offices, booking offices or the like to provide information relating to the products or services, and thus would lead to lower labour costs. Advantages of the present invention include the following. The device of the present invention allows a consumer to instantly display a preview, trailer or other promotional material about a movie or other as the consumer browses through the movies that the video library has to offer as a more enjoyable and attractive option. The unit would greatly enhance the movie rental/sale industry by providing a means from which the consumer can make a more informed, enjoyable and appropriate selection when renting or purchasing a movie . This device would rejuvenate or revive the rental or sale of movies irrespective of the age of the movie such as whether it was an old release movie or a current release movie .
Furthermore this new device would encourage more people to actually step into the video rental stores, retail stores, other establishments, to experience this new way of renting or purchasing movies . Similar advantages would also be available in connection with other activities.
Colour coding of the cases or body of the display unit in accordance with the classification, type, style, category or general marketing of a movie would assist in appropriate selection of a suitable movie, such as for example, movies having a PG or 6 classification suitable for children .
Operation of the play button of the device of the present invention would enable a consumer to be able to watch typically from 1 to 3 minutes of excerpts from the movie and be able to instantly decide if the movie is to the liking of the person and accordingly is to be rented or bought. The unit will provide a more efficient, effective and enjoyable way for consumers to rent or purchase movies .
Operation of another embodiment of the present invention includes the following. In one situation a supply of display units is available for use by customers of a video library on entering the shop or similar, such as for example a display unit in accordance with the present invention is obtained at the video library counter. The display unit is then carried by the person as they walk through the shop. In one embodiment, the display unit is connected to a suitable docking station or similar, such as through a physical connection using an electrical conductor, corresponding to the particular movie that a person wishes to view. The device is operated and the information displayed. The person can then disconnect the unit and move onto another station where a different movie can be viewed or previewed and so on around the shop .
In one embodiment, the display units of the present invention are mobile within the establishment and are used for a variety of purposes e.g. menus, entertainment, advice, instruction or the like. In another embodiment, the display unit remotely interacts with the movie, such as for example, by wireless connection such as infra red, Blue Tooth or similar. As the display unit is interactive, as the person steps in front of the movie, aims the device at the selected movie or similar, the particular movie is displayed on the unit automatically. The person can then wander around the shop with the one display unit previewing a variety of movies in turn, merely by the person halting and standing in front of the particular movie display stand in the shop. The display unit is used for statistical information gathering about habits of persons to provide information about the information being displayed, demographics of users or the like.
When finished selecting the movies the person deposits the display unit back in the shop when renting the movies ready for the next person to use the display unit.
In a still further embodiment, the display unit can be provided with a large memory card or similar storing many different movies so that a person on entering the video library can select a display unit and a large memory card having a particular type or genre of movies and move to a lounge area, or similar, to scroll through the selection of movies so as to preview a greater number of movies in a short time . After deciding on the movies that are to be rented, the person can then request their selected movies from the counter of the rental store, or from the rack of movies , and rent and/or buy the movies in the normal manner. After which the display unit and memory card can be deposited at the shop or similar. Additionally, the device could serve as a full length movie viewing unit as the consumer could download movies from the internet or personal computer onto a larger capacity memory card. The movie libraries could rent out movies using this memory card format so that only movie memory cards are being rented and not DVDs, VCDs or video cassettes. The card could then be inserted into the unit, which is rented to customers for short time periods enabling the consumer to watch the movie at a remote location, such as at home using the video out or S-Video socket by plugging in the device into the television or monitor in order to watch a larger picture i.e. rent a DVD player for use in hotels or the like. Alternatively, the consumer can watch the movie whilst traveling in the same manner that a consumer uses a portable CD player or portable MP3 player. The consumer could then store a library of movies or music on various memory cards for replay at a later date .
The unit could also double as an MP3 or audio player when used in a different mode or even to play music video clips .
It is to be understood that, if any prior art publication is referred to herein, such reference does not constitute an admission that the publication forms a part of the common general knowledge in the art, in Australia or any other country. It will be understood to persons skilled in the art of the invention that many modifications may be made without departing from the spirit and scope of the invention .

Claims

THE CLAIMS DEFINING THE INVENTION ARE AS FOLLOWS:
1. A display unit for providing information about a product, service, event, occurrence or similar in a form that is comprehensible to a recipient of the information and/or to a user of the display unit, the display unit comprising a body having a display means for displaying the information about the product etc . characterized in that the body is provided with a control means for controlling operation of the display means so as to selectively display the information, and a storage means containing the information to be displayed in a stored format to act as a source of the information to be displayed wherein selective operation of the control means at the discretion of the user allows selected information in a stored format of the storage means to be displayed on the display means thereby providing information to the user in a format that is more readily comprehended by the recipient of the information and/or user.
2. A system for displaying information about a product, service, event, occurrence or similar to a potential user, consumer or participant characterized in that the system includes a display unit having a body and a display screen for displaying information about the product etc., and, a control means having at least one selectable control button for controlling operation of the display screen so as to selectively display information on the display screen, the display screen being adapted to provide a display presentation about the product etc . , upon selection of one of the selectable buttons , the display screen being capable of displaying a video presentation.
3. A display unit according to any preceding claim characterized in that the display unit is a portable hand held unit which is locatable at the point of sale of the product or delivery of the product, service, item, event, activity or the like.
4. A display unit according to any preceding claim characterized in that the display unit is in the form of the product being displayed or is a replica of the product or service being displayed on the screen of the display unit, preferably the display unit is in the form of a miniature version or a stylized version of the product or information shown on the screen.
5. A display unit according to any preceding claim characterized in that the display unit is a small electronic unit, preferably having the appearance and/or size of a DVD case or holder, a video cassette, CS, video game software, a VCD case or holder wherein the display unit is adapted for providing a moving display in the form of a movie, selected scenes from a movie, a movie preview, a movie trailer, an animation sequence, scenes from a computer game or similar.
6. A display unit according to any preceding claim characterized in that the display device is self powered having a battery including a rechargeable battery or replaceable batteries or a docking station allowing charging or the display unit is mains powered.
7. A display unit according to any preceding claim characterized in that the control means is a plurality of individual controls in the form of operating buttons, dials, sliders or similar for controlling one or more functions of the display unit.
8. A display unit according to any preceding claim in which the functions include volume, contrast, colour, brightness, subtitles, skip forward, skip back, pause or other control parameters .
9. A display unit according to any preceding claim characterized in that the display means is a display screen, panel or similar, preferably the display screen is an LCD screen, a TFT screen, a CSTN screen, a plasma screen or similar.
10. A display unit according to any preceding claim characterized in that the storage means is for storing in ormation about the product etc . , preferably the storage means is computer memory in the form of a computer chip, integrated circuit, memory card, memory stick, magnetic medium, light reactive material, or other form of storing information .
11. A display unit according to any preceding claim characterized in that the storage means is interchangeable or replaceable so that the storage means can be exchanged between different display units .
12. A display unit according to any preceding claim characterized in that the player can display or play a single set of information, multiple sets of information, different sets of information, including a single movie, two or more movies, scenes from movies, computer games, software demonstrations, slideshow presentation, advertising material or a single piece of information in any order or sequence or simultaneously with one another.
13. A display unit according to any preceding claim characterized in that it further includes a security component or security means capable of preventing unauthorized use, theft or the like.
14. A display unit according to any preceding claim characterized in that the body is durable and lightweight being made from lightweight aluminium, plastic or other suitable material or the body is provided with a protective coating or protective housing or protective cover .
15. A display unit according to any preceding claim characterized in that the body of the unit is provided with a sleeve or other receptacle for receiving indicia of some form to promote the information being displayed by the display unit, particularly indicia concerning the movie being displayed by the display unit.
16. A display unit according to any preceding claim characterized in that the display unit displays at least a part of a movie or scenes of a movie or other animated material to assist a potential renter, viewer or purchaser of the movie in making a decision as to whether or not to rent, view or buy the movie, as well as other in-store movie promotions.
17. A display unit according to any preceding claim characterized in that the information displayed on the display screen is both a visual display and/or an audio display or a combination of displays.
18. A method of displaying information about a movie to a potential viewer or renter or purchaser of one or more movies comprising the steps of providing a display unit having a display means, a control means, and a storage means, displaying excerpts from the movie or excerpts relating to the movie using one or more control means to provide a visual and/or audio presentation of the movie on the display means operating the controls , showing in ormation about the presentation, including scrolling through and marketing the products .
19. A display unit according to any preceding claim characterized in that the storage means includes one or more movies or animated sequence such that the control means allows selection of a selected one of the animated sequence or movie from the set of sequences or movies so that the selected movie can be displayed on the display panel screen or similar.
20. A video and/or audio presentation system for use within a venue for providing information about a product, event, occurrence, activity or the like, said presentation being restricted to the venue when in the venue, comprising a display unit located within the venue for receiving information about the product etc., from a storage means, said display unit having a display screen for displaying the information in a movie presentation or animated format, said storage means being linked to the display screen, said display unit being provided with control means which are selectively operable to display a selected presentation on the display screen in accordance with the requirements of the user .
21. A display unit, method or system according to any preceding claim characterized in that the display unit is provided with means for compiling statistical information about the product or service being displayed by the display means and/or about the consumers of such information to assist the information provider in providing further information .
22. A display unit substantially as hereinbefore described with particular reference to the accompanying drawings .
23. A system of displaying information substantially as herein described with reference to the accompanying drawings .
24. A video presentation system substantially as herein described with reference to the accompanying drawings .
25. An operating system for a display unit substantially as herein described with reference to the accompanying drawings .
26. An operating system and/or operating architecture for use with a display unit for showing a movie presentation or similar substantially as herein described with reference to the accompanying drawings .
PCT/AU2005/000604 2004-04-28 2005-04-28 Information display unit WO2005106829A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AU2004902247 2004-04-28
AU2004902247A AU2004902247A0 (en) 2004-04-28 Information display unit

Publications (1)

Publication Number Publication Date
WO2005106829A1 true WO2005106829A1 (en) 2005-11-10

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PCT/AU2005/000604 WO2005106829A1 (en) 2004-04-28 2005-04-28 Information display unit

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WO (1) WO2005106829A1 (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2008047065A1 (en) * 2006-10-17 2008-04-24 Balas, Stjepan Disk container having an audio video preview

Citations (5)

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US5237157A (en) * 1990-09-13 1993-08-17 Intouch Group, Inc. Kiosk apparatus and method for point of preview and for compilation of market data
CA2297619A1 (en) * 2000-02-02 2001-08-02 Sylvain Villeneuve Method and system for presenting information through an interactive viewing unit
WO2002025624A1 (en) * 2000-09-19 2002-03-28 Otis Elevator Company Selected context, interactive advertising
US20030151590A1 (en) * 2000-05-19 2003-08-14 Pollard Andrew William Advertising system and method
US20030234819A1 (en) * 2002-06-24 2003-12-25 General Dynamics C4 Systems, Inc. Systems and methods for providing media content

Patent Citations (5)

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Publication number Priority date Publication date Assignee Title
US5237157A (en) * 1990-09-13 1993-08-17 Intouch Group, Inc. Kiosk apparatus and method for point of preview and for compilation of market data
CA2297619A1 (en) * 2000-02-02 2001-08-02 Sylvain Villeneuve Method and system for presenting information through an interactive viewing unit
US20030151590A1 (en) * 2000-05-19 2003-08-14 Pollard Andrew William Advertising system and method
WO2002025624A1 (en) * 2000-09-19 2002-03-28 Otis Elevator Company Selected context, interactive advertising
US20030234819A1 (en) * 2002-06-24 2003-12-25 General Dynamics C4 Systems, Inc. Systems and methods for providing media content

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2008047065A1 (en) * 2006-10-17 2008-04-24 Balas, Stjepan Disk container having an audio video preview

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