WO2005111894A3 - Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads - Google Patents

Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads Download PDF

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Publication number
WO2005111894A3
WO2005111894A3 PCT/US2005/015800 US2005015800W WO2005111894A3 WO 2005111894 A3 WO2005111894 A3 WO 2005111894A3 US 2005015800 W US2005015800 W US 2005015800W WO 2005111894 A3 WO2005111894 A3 WO 2005111894A3
Authority
WO
WIPO (PCT)
Prior art keywords
ads
serving
text
image
type
Prior art date
Application number
PCT/US2005/015800
Other languages
French (fr)
Other versions
WO2005111894A2 (en
Inventor
Hal Varian
Wesley Chan
Deepak Jindal
Rama Ranganath
Amit Patel
Original Assignee
Google Inc
Hal Varian
Wesley Chan
Deepak Jindal
Rama Ranganath
Amit Patel
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Hal Varian, Wesley Chan, Deepak Jindal, Rama Ranganath, Amit Patel filed Critical Google Inc
Priority to CA002566230A priority Critical patent/CA2566230A1/en
Priority to KR1020097026928A priority patent/KR101282806B1/en
Priority to EP05742261A priority patent/EP1759343A4/en
Priority to AU2005242763A priority patent/AU2005242763B2/en
Publication of WO2005111894A2 publication Critical patent/WO2005111894A2/en
Publication of WO2005111894A3 publication Critical patent/WO2005111894A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0263—Targeted advertisements based upon Internet or website rating

Abstract

The serving of ads of different ad types, such as text ads and image ads, competing to be rendered on an ad area of a document may be arbitrated by (a) determining candidate ads to serve in response to an ad request, wherein the candidate ads include at least one ad of a first ad type and at least one ad of a second ad type, (b) determining a score of each of at least some of the candidate ads, (c) comparing alternative sets of the at least some of the candidates ads to select a set that best meets at least one policy goal, and (d) serving the selected set of candidate ads. Performance parameter values of ads of one type, such as image ads for example, may be estimated from performance parameter values of ads of a second type, such as text ads for example.
PCT/US2005/015800 2004-05-10 2005-05-06 Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads WO2005111894A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CA002566230A CA2566230A1 (en) 2004-05-10 2005-05-06 Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads
KR1020097026928A KR101282806B1 (en) 2004-05-10 2005-05-06 Facilitating the serving of ads having different treatments and／or characteristics, such as test ads and image ads
EP05742261A EP1759343A4 (en) 2004-05-10 2005-05-06 Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads
AU2005242763A AU2005242763B2 (en) 2004-05-10 2005-05-06 Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/842,643 2004-05-10
US10/842,643 US20050251444A1 (en) 2004-05-10 2004-05-10 Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads

Publications (2)

Publication Number Publication Date
WO2005111894A2 WO2005111894A2 (en) 2005-11-24
WO2005111894A3 true WO2005111894A3 (en) 2009-06-11

Family

ID=35240552

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/015800 WO2005111894A2 (en) 2004-05-10 2005-05-06 Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads

Country Status (7)

Country Link
US (1) US20050251444A1 (en)
EP (1) EP1759343A4 (en)
KR (2) KR101282806B1 (en)
CN (1) CN101427275A (en)
AU (1) AU2005242763B2 (en)
CA (1) CA2566230A1 (en)
WO (1) WO2005111894A2 (en)

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Also Published As

Publication number Publication date
KR101282806B1 (en) 2013-07-05
US20050251444A1 (en) 2005-11-10
AU2005242763B2 (en) 2009-07-16
KR20070010198A (en) 2007-01-22
WO2005111894A2 (en) 2005-11-24
CA2566230A1 (en) 2005-11-24
AU2005242763A1 (en) 2005-11-24
EP1759343A2 (en) 2007-03-07
CN101427275A (en) 2009-05-06
EP1759343A4 (en) 2009-12-23
KR20100017914A (en) 2010-02-16

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