WO2006019532A3 - Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance - Google Patents

Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance Download PDF

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Publication number
WO2006019532A3
WO2006019532A3 PCT/US2005/023191 US2005023191W WO2006019532A3 WO 2006019532 A3 WO2006019532 A3 WO 2006019532A3 US 2005023191 W US2005023191 W US 2005023191W WO 2006019532 A3 WO2006019532 A3 WO 2006019532A3
Authority
WO
WIPO (PCT)
Prior art keywords
document
branding
factors
ads
end user
Prior art date
Application number
PCT/US2005/023191
Other languages
French (fr)
Other versions
WO2006019532A2 (en
Inventor
Brian Axe
Alexander Paul Corobus
Deepak Jindal
Lawrence E Page
Gokul Rajaram
Original Assignee
Google Inc
Brian Axe
Alexander Paul Corobus
Deepak Jindal
Lawrence E Page
Gokul Rajaram
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Brian Axe, Alexander Paul Corobus, Deepak Jindal, Lawrence E Page, Gokul Rajaram filed Critical Google Inc
Priority to EP05769407A priority Critical patent/EP1782372A4/en
Priority to KR1020077004010A priority patent/KR20070035098A/en
Priority to AU2005275448A priority patent/AU2005275448B2/en
Priority to BRPI0513688-1A priority patent/BRPI0513688A/en
Priority to CA2574265A priority patent/CA2574265C/en
Priority to KR1020107026762A priority patent/KR101240515B1/en
Priority to KR1020097017797A priority patent/KR101060150B1/en
Priority to JP2007522518A priority patent/JP2008512735A/en
Publication of WO2006019532A2 publication Critical patent/WO2006019532A2/en
Publication of WO2006019532A3 publication Critical patent/WO2006019532A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Abstract

Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A number of ads to be served with a document, and/or a type or level of branding to be provided to such ads, may then be controlled using the score. Document scores used in this way may help the ad serving system maintain and manage the quality of its brand. Further, a number of ads to be served, and/or a type or level of branding to be provided to such ads may be controlled using other factors that may affect end user perceptions of the quality of ads.
PCT/US2005/023191 2004-07-20 2005-06-28 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance WO2006019532A2 (en)

Priority Applications (8)

Application Number Priority Date Filing Date Title
EP05769407A EP1782372A4 (en) 2004-07-20 2005-06-28 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance
KR1020077004010A KR20070035098A (en) 2004-07-20 2005-06-28 Method and apparatus for adjusting or determining ad counts and / or ad branding using factors that affect end user ad quality perception, such as document performance
AU2005275448A AU2005275448B2 (en) 2004-07-20 2005-06-28 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance
BRPI0513688-1A BRPI0513688A (en) 2004-07-20 2005-06-28 adjusting or determining ad account and / or ad brand using factors that affect end-user perception of ad quality, such as document performance
CA2574265A CA2574265C (en) 2004-07-20 2005-06-28 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance
KR1020107026762A KR101240515B1 (en) 2004-07-20 2005-06-28 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance
KR1020097017797A KR101060150B1 (en) 2004-07-20 2005-06-28 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance
JP2007522518A JP2008512735A (en) 2004-07-20 2005-06-28 Adjust or determine ad counts and / or ad branding using factors that affect end user perception of ad quality, such as document performance

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/895,026 US20060020506A1 (en) 2004-07-20 2004-07-20 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance
US10/895,026 2004-07-20

Publications (2)

Publication Number Publication Date
WO2006019532A2 WO2006019532A2 (en) 2006-02-23
WO2006019532A3 true WO2006019532A3 (en) 2007-03-08

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/023191 WO2006019532A2 (en) 2004-07-20 2005-06-28 Adjusting or determining ad count and/or ad branding using factors that affect end user ad quality perception, such as document performance

Country Status (8)

Country Link
US (1) US20060020506A1 (en)
EP (1) EP1782372A4 (en)
JP (2) JP2008512735A (en)
KR (3) KR101060150B1 (en)
AU (1) AU2005275448B2 (en)
BR (1) BRPI0513688A (en)
CA (1) CA2574265C (en)
WO (1) WO2006019532A2 (en)

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Also Published As

Publication number Publication date
KR20070035098A (en) 2007-03-29
KR101240515B1 (en) 2013-03-11
EP1782372A4 (en) 2007-12-26
JP2008512735A (en) 2008-04-24
US20060020506A1 (en) 2006-01-26
CA2574265A1 (en) 2006-02-23
AU2005275448A1 (en) 2006-02-23
JP2011008792A (en) 2011-01-13
BRPI0513688A (en) 2008-05-13
JP5535797B2 (en) 2014-07-02
EP1782372A2 (en) 2007-05-09
WO2006019532A2 (en) 2006-02-23
KR20100131017A (en) 2010-12-14
CA2574265C (en) 2015-02-24
AU2005275448B2 (en) 2009-05-21
KR20090094873A (en) 2009-09-08
KR101060150B1 (en) 2011-08-29

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