WO2006019690A3 - Network advertising - Google Patents

Network advertising Download PDF

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Publication number
WO2006019690A3
WO2006019690A3 PCT/US2005/024551 US2005024551W WO2006019690A3 WO 2006019690 A3 WO2006019690 A3 WO 2006019690A3 US 2005024551 W US2005024551 W US 2005024551W WO 2006019690 A3 WO2006019690 A3 WO 2006019690A3
Authority
WO
WIPO (PCT)
Prior art keywords
user
stage
search
information
web page
Prior art date
Application number
PCT/US2005/024551
Other languages
French (fr)
Other versions
WO2006019690A2 (en
Inventor
Barry Hsiao-Tung Chu
Sarah M J Mangold
Jennifer E Hampikian
Andrew Scott Negrin
Paul D Beck
Michael Bayle
Tod Kurt
Original Assignee
Overture Services Inc
Barry Hsiao-Tung Chu
Sarah M J Mangold
Jennifer E Hampikian
Andrew Scott Negrin
Paul D Beck
Michael Bayle
Tod Kurt
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Overture Services Inc, Barry Hsiao-Tung Chu, Sarah M J Mangold, Jennifer E Hampikian, Andrew Scott Negrin, Paul D Beck, Michael Bayle, Tod Kurt filed Critical Overture Services Inc
Publication of WO2006019690A2 publication Critical patent/WO2006019690A2/en
Publication of WO2006019690A3 publication Critical patent/WO2006019690A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G06Q10/103—Workflow collaboration or project management

Abstract

A two-stage sponsored link mechanism is embedded in a Web page such that the amount of available information to the user is exponentially related to the space devoted to the sponsored links. In the first stage, a server provides categories and topics, in the form of searchable keywords, for inclusion in the Web page. In the second stage, the user clicks on one of the keywords under one of the categories to generate a search request for search listings associated with the keyword. The server returns a number of search listings selected according to the value attributed to each search listing by its owner. By providing multiple topics to the user, the likelihood the user will find information of interest, and thus access of such adjunct information, is significantly increased.
PCT/US2005/024551 2004-07-15 2005-07-12 Network advertising WO2006019690A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/893,761 2004-07-15
US10/893,761 US20060015401A1 (en) 2004-07-15 2004-07-15 Efficiently spaced and used advertising in network-served multimedia documents

Publications (2)

Publication Number Publication Date
WO2006019690A2 WO2006019690A2 (en) 2006-02-23
WO2006019690A3 true WO2006019690A3 (en) 2007-11-15

Family

ID=35600613

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/024551 WO2006019690A2 (en) 2004-07-15 2005-07-12 Network advertising

Country Status (2)

Country Link
US (1) US20060015401A1 (en)
WO (1) WO2006019690A2 (en)

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US9367846B2 (en) * 2004-11-29 2016-06-14 Jingle Networks, Inc. Telephone search supported by advertising based on past history of requests
US20060149710A1 (en) * 2004-12-30 2006-07-06 Ross Koningstein Associating features with entities, such as categories of web page documents, and/or weighting such features
WO2007038390A2 (en) * 2005-09-26 2007-04-05 Coupons, Inc. System and method for augmenting content in electronic documents with links to contextually relevant information
US20070239534A1 (en) * 2006-03-29 2007-10-11 Hongche Liu Method and apparatus for selecting advertisements to serve using user profiles, performance scores, and advertisement revenue information
US20070271228A1 (en) * 2006-05-17 2007-11-22 Laurent Querel Documentary search procedure in a distributed system
US8255383B2 (en) * 2006-07-14 2012-08-28 Chacha Search, Inc Method and system for qualifying keywords in query strings
WO2008035044A2 (en) * 2006-09-18 2008-03-27 Yann Emmanuel Motte Methods and apparatus for selection of information and web page generation
US7647316B2 (en) * 2007-03-05 2010-01-12 Yahoo! Inc. Link optimization
US20090055405A1 (en) * 2007-08-20 2009-02-26 Tinbu, Llc Increasing Website Revenue Generation Through Distribution of Interactive Web Content
US20090055400A1 (en) * 2007-08-20 2009-02-26 Tinbu, Llc Interactive presentation and distribution of web content having a search feature
US20090094638A1 (en) * 2007-10-03 2009-04-09 Tinbu, Llc Presentation and Distribution of Web Content Having Intelligent Advertisement Selection System
US20090094522A1 (en) * 2007-10-04 2009-04-09 Tinbu, Llc Interactive presentation and distribution of web content
WO2009140444A2 (en) 2008-05-13 2009-11-19 Coupons, Inc. System and method for distributing coupon content and transactional advertisements
US8577930B2 (en) 2008-08-20 2013-11-05 Yahoo! Inc. Measuring topical coherence of keyword sets
US20100094723A1 (en) * 2008-10-14 2010-04-15 Johnson Brian M Systems and methods to intialize a data source based on a compatibility with an application
US8448245B2 (en) * 2009-01-17 2013-05-21 Stopthehacker.com, Jaal LLC Automated identification of phishing, phony and malicious web sites
US10614134B2 (en) 2009-10-30 2020-04-07 Rakuten, Inc. Characteristic content determination device, characteristic content determination method, and recording medium
US20120216107A1 (en) * 2009-10-30 2012-08-23 Rakuten, Inc. Characteristic content determination program, characteristic content determination device, characteristic content determination method, recording medium, content generation device, and related content insertion device
US20110113038A1 (en) * 2009-11-12 2011-05-12 International Business Machines Corporation Search term security
US8285698B2 (en) * 2009-11-17 2012-10-09 International Business Machines Corporation Securing search queries
US20110173543A1 (en) * 2010-01-11 2011-07-14 Cockcroft Oliver N System and method to assist customers in selecting compatible components of a product
EP2561452A4 (en) * 2010-04-19 2015-10-28 Hewlett Packard Development Co Semantically ranking content in a website
US8959591B2 (en) * 2012-01-06 2015-02-17 Elastic Path Software, Inc. Follow location handler and selector functionality in a stateless microkernel web server architecture
US9367529B1 (en) * 2013-07-31 2016-06-14 Google Inc. Selecting content based on entities
US9398069B2 (en) * 2013-11-08 2016-07-19 Elastic Path Software, Inc. Stateless microkernel web server architecture
US9727617B1 (en) * 2014-03-10 2017-08-08 Google Inc. Systems and methods for searching quotes of entities using a database

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US6496803B1 (en) * 2000-10-12 2002-12-17 E-Book Systems Pte Ltd Method and system for advertisement using internet browser with book-like interface

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US5802515A (en) * 1996-06-11 1998-09-01 Massachusetts Institute Of Technology Randomized query generation and document relevance ranking for robust information retrieval from a database
US6654813B1 (en) * 1998-08-17 2003-11-25 Alta Vista Company Dynamically categorizing entity information
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US6684218B1 (en) * 2000-11-21 2004-01-27 Hewlett-Packard Development Company L.P. Standard specific

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US6496803B1 (en) * 2000-10-12 2002-12-17 E-Book Systems Pte Ltd Method and system for advertisement using internet browser with book-like interface

Also Published As

Publication number Publication date
US20060015401A1 (en) 2006-01-19
WO2006019690A2 (en) 2006-02-23

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