WO2006036138A3 - Method for estimating respondent rank order of a set of stimuli - Google Patents

Method for estimating respondent rank order of a set of stimuli Download PDF

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Publication number
WO2006036138A3
WO2006036138A3 PCT/US2004/030207 US2004030207W WO2006036138A3 WO 2006036138 A3 WO2006036138 A3 WO 2006036138A3 US 2004030207 W US2004030207 W US 2004030207W WO 2006036138 A3 WO2006036138 A3 WO 2006036138A3
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WO
WIPO (PCT)
Prior art keywords
respondent
stimuli
rank order
benefits
graphic
Prior art date
Application number
PCT/US2004/030207
Other languages
French (fr)
Other versions
WO2006036138A2 (en
Inventor
W Donald White
Original Assignee
Mentor Marketing Llc
W Donald White
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mentor Marketing Llc, W Donald White filed Critical Mentor Marketing Llc
Publication of WO2006036138A2 publication Critical patent/WO2006036138A2/en
Publication of WO2006036138A3 publication Critical patent/WO2006036138A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls

Abstract

A computer implemented method to estimate a respondent's or a set of respondents' rank order with respect to a number of attribute options (i.e. alternative prices, features, benefits, ways of expressing benefits, brand names, slogans, logos, graphic treatments such as package design elements and any other stimuli that the researcher believes may influence the individual's opinion such as a statement, graphic or brief audio). The method can be used when the number of stimuli to be presented exceeds the number that can be presented at one time to a respondent, most typically, exceeding the number that can be legibly displayed on one computer screen for rank ordering by a respondent. The estimated rank order is highly accurate, especially for the highest ranked stimuli, but requires only a small fraction of the respondent input that would be needed to capture a complete rank order from that respondent.
PCT/US2004/030207 2003-09-17 2004-09-16 Method for estimating respondent rank order of a set of stimuli WO2006036138A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US50368703P 2003-09-17 2003-09-17
US60/503,687 2003-09-17

Publications (2)

Publication Number Publication Date
WO2006036138A2 WO2006036138A2 (en) 2006-04-06
WO2006036138A3 true WO2006036138A3 (en) 2007-01-25

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Application Number Title Priority Date Filing Date
PCT/US2004/030207 WO2006036138A2 (en) 2003-09-17 2004-09-16 Method for estimating respondent rank order of a set of stimuli

Country Status (2)

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US (1) US7191144B2 (en)
WO (1) WO2006036138A2 (en)

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US20050060222A1 (en) 2005-03-17
WO2006036138A2 (en) 2006-04-06
US7191144B2 (en) 2007-03-13

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