WO2006041525A3 - Method of facilitating placement of advertising - Google Patents

Method of facilitating placement of advertising Download PDF

Info

Publication number
WO2006041525A3
WO2006041525A3 PCT/US2005/011990 US2005011990W WO2006041525A3 WO 2006041525 A3 WO2006041525 A3 WO 2006041525A3 US 2005011990 W US2005011990 W US 2005011990W WO 2006041525 A3 WO2006041525 A3 WO 2006041525A3
Authority
WO
WIPO (PCT)
Prior art keywords
received
media carriers
advertising
facilitating placement
creative material
Prior art date
Application number
PCT/US2005/011990
Other languages
French (fr)
Other versions
WO2006041525A2 (en
Inventor
David Newmark
Original Assignee
Newmark Advertising
David Newmark
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Newmark Advertising, David Newmark filed Critical Newmark Advertising
Priority to NZ547033A priority Critical patent/NZ547033A/en
Priority to CA002522767A priority patent/CA2522767A1/en
Priority to AU2005278217A priority patent/AU2005278217A1/en
Publication of WO2006041525A2 publication Critical patent/WO2006041525A2/en
Publication of WO2006041525A3 publication Critical patent/WO2006041525A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method of facilitating placement of an advertisement. A specification, which includes at least a budget and a reserve cost and designates creative material for the advertisement, is received from an advertiser. A deposit of funds, in an amount that is at least equal to the budget, and the creative material, are also received from the advertiser. The specification is publicized to media carriers. One or more bids from one or more of the media carriers are received. Each received bid is compared with the specification. Those media carriers submitting bids which are below the reserve costs are identified. The creative material is then transferred to each of the identified media carriers for placement.
PCT/US2005/011990 2004-10-05 2005-04-06 Method of facilitating placement of advertising WO2006041525A2 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
NZ547033A NZ547033A (en) 2004-10-05 2005-04-06 Method of facilitating placement of advertising using an advertised bidding method
CA002522767A CA2522767A1 (en) 2004-10-05 2005-04-06 Method of facilitating placement of advertising
AU2005278217A AU2005278217A1 (en) 2004-10-05 2005-04-06 Method of facilitating placement of advertising

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/959,295 2004-10-05
US10/959,295 US20060074752A1 (en) 2004-10-05 2004-10-05 Method of facilitating placement of advertising

Publications (2)

Publication Number Publication Date
WO2006041525A2 WO2006041525A2 (en) 2006-04-20
WO2006041525A3 true WO2006041525A3 (en) 2007-01-25

Family

ID=36126732

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/011990 WO2006041525A2 (en) 2004-10-05 2005-04-06 Method of facilitating placement of advertising

Country Status (5)

Country Link
US (1) US20060074752A1 (en)
AU (1) AU2005278217A1 (en)
CA (1) CA2522767A1 (en)
NZ (1) NZ547033A (en)
WO (1) WO2006041525A2 (en)

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Publication number Priority date Publication date Assignee Title
US20050033682A1 (en) * 2003-08-04 2005-02-10 Levy Douglas A. Method for facilitating purchasing of advertising via electronic auction
US20060212898A1 (en) * 2005-03-17 2006-09-21 Ryan Steelberg System and method for broadcast target advertising
US20060271389A1 (en) * 2005-05-31 2006-11-30 Microsoft Corporation Pay per percentage of impressions
WO2006130824A2 (en) * 2005-06-01 2006-12-07 Google Inc. Media play optimization
US8099327B2 (en) * 2005-06-01 2012-01-17 Google Inc. Auctioneer
US20070067214A1 (en) * 2005-09-22 2007-03-22 Michael Caprio System and method for purchasing and distributing remnant media and media advertising
US8972281B2 (en) * 2005-11-03 2015-03-03 Wigglewireless, Llc Media marketing system and method
US8095449B2 (en) * 2005-11-03 2012-01-10 Sap Ag Method and system for generating an auction using a product catalog in an integrated internal auction system
US20080046924A1 (en) * 2006-07-28 2008-02-21 Tandberg Television Inc. System and methods for competitive dynamic selection of digital advertising assets in a video distribution system
US8831987B2 (en) 2006-12-19 2014-09-09 The Rubicon Project Managing bids in a real-time auction for advertisements
KR20090089914A (en) * 2006-12-19 2009-08-24 팍스 인터렉티브 미디어, 인크. Auction for each individual ad impression
US20080243601A1 (en) * 2007-03-27 2008-10-02 Google Inc. Advertisement inventory processing
US8661464B2 (en) * 2007-06-27 2014-02-25 Google Inc. Targeting in-video advertising
US20090037267A1 (en) * 2007-08-01 2009-02-05 Google Inc. Customized Distribution of Advertising Impressions
CA2704612A1 (en) * 2007-11-07 2009-05-14 Google Inc. Modifying broadcast media ad campaigns
US20090313060A1 (en) * 2008-06-13 2009-12-17 Xerox Corporation System and method for personalized printing and facilitated delivery of personalized campaign items
WO2011085252A1 (en) * 2010-01-08 2011-07-14 Fox Audience Network, Inc Content security for real- time bidding
US20120066712A1 (en) * 2010-09-13 2012-03-15 Jennifer Schultz System and method for notifying advertisers of available targeted advertising slots
US9536250B2 (en) * 2010-12-20 2017-01-03 Excalibur Ip, Llc Blending advertiser data with ad network data in order to serve finely targeted ads
US8464304B2 (en) 2011-01-25 2013-06-11 Youtoo Technologies, LLC Content creation and distribution system
US20120192220A1 (en) * 2011-01-25 2012-07-26 Youtoo Technologies, LLC User-generated social television content
US20130066724A1 (en) 2011-09-14 2013-03-14 Collective, Inc. System and Method for Targeting Advertisements
US20130085862A1 (en) * 2011-10-04 2013-04-04 Bret GORSLINE System and method for distributing advertisements on a network in accordance with a tiered periodic delivery goal
US20130173370A1 (en) * 2011-12-30 2013-07-04 Ebay Inc. Systems and methods for providing information to consumers
US9319161B2 (en) 2012-04-09 2016-04-19 Youtoo Technologies, LLC Participating in television programs
US9083997B2 (en) 2012-05-09 2015-07-14 YooToo Technologies, LLC Recording and publishing content on social media websites
US8311382B1 (en) 2012-05-09 2012-11-13 Youtoo Technologies, LLC Recording and publishing content on social media websites
US9792626B2 (en) * 2013-11-22 2017-10-17 Facebook, Inc. Providing content in a timeslot on a client computing device
US11120479B2 (en) 2016-01-25 2021-09-14 Magnite, Inc. Platform for programmatic advertising
US11288699B2 (en) 2018-07-13 2022-03-29 Pubwise, LLLP Digital advertising platform with demand path optimization

Citations (1)

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US20030135460A1 (en) * 2002-01-16 2003-07-17 Galip Talegon Methods for valuing and placing advertising

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US5794207A (en) * 1996-09-04 1998-08-11 Walker Asset Management Limited Partnership Method and apparatus for a cryptographically assisted commercial network system designed to facilitate buyer-driven conditional purchase offers
US5654968A (en) * 1995-12-08 1997-08-05 Multipoint Networks Method and apparatus for managing a number of time slots during which plural bidding devices can request communication access to a central device
US5721735A (en) * 1995-12-08 1998-02-24 Multipoint Networks Method and apparatus for arbitrating access of plural bidding devices to a central device using a goal index
US5890138A (en) * 1996-08-26 1999-03-30 Bid.Com International Inc. Computer auction system
US6253189B1 (en) * 1997-09-15 2001-06-26 At&T Corp. System and method for completing advertising time slot transactions
US6260024B1 (en) * 1998-12-02 2001-07-10 Gary Shkedy Method and apparatus for facilitating buyer-driven purchase orders on a commercial network system
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CA2460807A1 (en) * 2001-09-18 2003-03-27 Jedd Adam Gould Online trading for the placement of advertising in media
US6683941B2 (en) * 2001-12-17 2004-01-27 International Business Machines Corporation Controlling advertising output during hold periods

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030135460A1 (en) * 2002-01-16 2003-07-17 Galip Talegon Methods for valuing and placing advertising

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
"1-800 Flowers.com Homepage", 24 February 2001 (2001-02-24), XP003006619, Retrieved from the Internet <URL:http://www.archive.bibalex.org/web/20010309083458/1800flowers.com/flowers/welcome.asp> *

Also Published As

Publication number Publication date
US20060074752A1 (en) 2006-04-06
AU2005278217A8 (en) 2008-09-18
NZ547033A (en) 2009-09-25
AU2005278217A1 (en) 2006-06-08
WO2006041525A2 (en) 2006-04-20
CA2522767A1 (en) 2006-04-05

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