WO2006052442A3 - Audience targeting system with segment management - Google Patents

Audience targeting system with segment management Download PDF

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Publication number
WO2006052442A3
WO2006052442A3 PCT/US2005/038451 US2005038451W WO2006052442A3 WO 2006052442 A3 WO2006052442 A3 WO 2006052442A3 US 2005038451 W US2005038451 W US 2005038451W WO 2006052442 A3 WO2006052442 A3 WO 2006052442A3
Authority
WO
WIPO (PCT)
Prior art keywords
audience
segments
targeting system
members
segment management
Prior art date
Application number
PCT/US2005/038451
Other languages
French (fr)
Other versions
WO2006052442A2 (en
Inventor
Gil Beyda
Donald J Locker
K Balasubramanian
Kevin M Mcdonald
Albert E Wenger
Joseph G Wilson
Original Assignee
Tacoda Systems Inc
Gil Beyda
Donald J Locker
K Balasubramanian
Kevin M Mcdonald
Albert E Wenger
Joseph G Wilson
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tacoda Systems Inc, Gil Beyda, Donald J Locker, K Balasubramanian, Kevin M Mcdonald, Albert E Wenger, Joseph G Wilson filed Critical Tacoda Systems Inc
Publication of WO2006052442A2 publication Critical patent/WO2006052442A2/en
Publication of WO2006052442A3 publication Critical patent/WO2006052442A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
PCT/US2005/038451 2004-11-05 2005-10-25 Audience targeting system with segment management WO2006052442A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/981,733 2004-11-05
US10/981,733 US8150732B2 (en) 2003-08-01 2004-11-05 Audience targeting system with segment management

Publications (2)

Publication Number Publication Date
WO2006052442A2 WO2006052442A2 (en) 2006-05-18
WO2006052442A3 true WO2006052442A3 (en) 2007-03-29

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/038451 WO2006052442A2 (en) 2004-11-05 2005-10-25 Audience targeting system with segment management

Country Status (2)

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US (1) US8150732B2 (en)
WO (1) WO2006052442A2 (en)

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US8150732B2 (en) 2012-04-03

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