WO2006052444A3 - Audience targeting system with profile synchronization - Google Patents

Audience targeting system with profile synchronization Download PDF

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Publication number
WO2006052444A3
WO2006052444A3 PCT/US2005/038455 US2005038455W WO2006052444A3 WO 2006052444 A3 WO2006052444 A3 WO 2006052444A3 US 2005038455 W US2005038455 W US 2005038455W WO 2006052444 A3 WO2006052444 A3 WO 2006052444A3
Authority
WO
WIPO (PCT)
Prior art keywords
audience
segments
profile synchronization
targeting system
members
Prior art date
Application number
PCT/US2005/038455
Other languages
French (fr)
Other versions
WO2006052444A2 (en
Inventor
Gil Beyda
Donald J Locker
K Balasubramanian
Kevin M Mcdonald
Albert E Wenger
Joseph G Wilson
Original Assignee
Tacoda Systems Inc
Gil Beyda
Donald J Locker
K Balasubramanian
Kevin M Mcdonald
Albert E Wenger
Joseph G Wilson
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tacoda Systems Inc, Gil Beyda, Donald J Locker, K Balasubramanian, Kevin M Mcdonald, Albert E Wenger, Joseph G Wilson filed Critical Tacoda Systems Inc
Priority to EP05812210A priority Critical patent/EP1815305A4/en
Publication of WO2006052444A2 publication Critical patent/WO2006052444A2/en
Publication of WO2006052444A3 publication Critical patent/WO2006052444A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0257User requested
    • G06Q30/0258Registration
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute

Abstract

Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logicallly combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
PCT/US2005/038455 2004-11-05 2005-10-25 Audience targeting system with profile synchronization WO2006052444A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP05812210A EP1815305A4 (en) 2004-11-05 2005-10-25 Audience targeting system with profile synchronization

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/981,758 2004-11-05
US10/981,758 US20050125290A1 (en) 2003-08-01 2004-11-05 Audience targeting system with profile synchronization

Publications (2)

Publication Number Publication Date
WO2006052444A2 WO2006052444A2 (en) 2006-05-18
WO2006052444A3 true WO2006052444A3 (en) 2007-05-24

Family

ID=36336944

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/038455 WO2006052444A2 (en) 2004-11-05 2005-10-25 Audience targeting system with profile synchronization

Country Status (4)

Country Link
US (1) US20050125290A1 (en)
EP (1) EP1815305A4 (en)
CN (1) CN101156168A (en)
WO (1) WO2006052444A2 (en)

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Also Published As

Publication number Publication date
WO2006052444A2 (en) 2006-05-18
US20050125290A1 (en) 2005-06-09
CN101156168A (en) 2008-04-02
EP1815305A2 (en) 2007-08-08
EP1815305A4 (en) 2009-07-08

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