WO2006052547A3 - Determining prospective advertising hosts using data such as crawled documents and document access statistics - Google Patents

Determining prospective advertising hosts using data such as crawled documents and document access statistics Download PDF

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Publication number
WO2006052547A3
WO2006052547A3 PCT/US2005/039489 US2005039489W WO2006052547A3 WO 2006052547 A3 WO2006052547 A3 WO 2006052547A3 US 2005039489 W US2005039489 W US 2005039489W WO 2006052547 A3 WO2006052547 A3 WO 2006052547A3
Authority
WO
WIPO (PCT)
Prior art keywords
documents
data
access statistics
document access
webpages
Prior art date
Application number
PCT/US2005/039489
Other languages
French (fr)
Other versions
WO2006052547A2 (en
Inventor
Timothy Matthew Dierks
Original Assignee
Google Inc
Timothy Matthew Dierks
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Timothy Matthew Dierks filed Critical Google Inc
Priority to EP05825002A priority Critical patent/EP1836556A4/en
Priority to CA002585928A priority patent/CA2585928A1/en
Priority to AU2005305145A priority patent/AU2005305145B2/en
Priority to BRPI0517250-0A priority patent/BRPI0517250A/en
Publication of WO2006052547A2 publication Critical patent/WO2006052547A2/en
Publication of WO2006052547A3 publication Critical patent/WO2006052547A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/31—Indexing; Data structures therefor; Storage structures
    • G06F16/313—Selection or weighting of terms for indexing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues

Abstract

Ad delivery systems want to find good advertising partners easily and efficiently. To this end, available data such as crawled Webpage [320], access statistics, advertising offers, etc. may be analyzed [310]. The available Webpages may be scored and sorted based on estimated revenue of the Webpages [330]. The scored and sorted Webpages may then be filtered [360] to remove documents considered to be poor prospects and/or documents having characteristics that are considered to make the documents poor prospects[340], and then are presented to the ad delivery system for further use [370].
PCT/US2005/039489 2004-11-03 2005-11-01 Determining prospective advertising hosts using data such as crawled documents and document access statistics WO2006052547A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
EP05825002A EP1836556A4 (en) 2004-11-03 2005-11-01 Determining prospective advertising hosts using data such as crawled documents and document access statistics
CA002585928A CA2585928A1 (en) 2004-11-03 2005-11-01 Determining prospective advertising hosts using data such as crawled documents and document access statistics
AU2005305145A AU2005305145B2 (en) 2004-11-03 2005-11-01 Determining prospective advertising hosts using data such as crawled documents and document access statistics
BRPI0517250-0A BRPI0517250A (en) 2004-11-03 2005-11-01 determine prospective advertising hosts using data such as dragged documents and statistically document access

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/980,398 US20060095322A1 (en) 2004-11-03 2004-11-03 Determining prospective advertising hosts using data such as crawled documents and document access statistics
US10/980,398 2004-11-03

Publications (2)

Publication Number Publication Date
WO2006052547A2 WO2006052547A2 (en) 2006-05-18
WO2006052547A3 true WO2006052547A3 (en) 2007-03-29

Family

ID=36263225

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/039489 WO2006052547A2 (en) 2004-11-03 2005-11-01 Determining prospective advertising hosts using data such as crawled documents and document access statistics

Country Status (8)

Country Link
US (1) US20060095322A1 (en)
EP (1) EP1836556A4 (en)
KR (1) KR20070085691A (en)
CN (1) CN101069150A (en)
AU (1) AU2005305145B2 (en)
BR (1) BRPI0517250A (en)
CA (1) CA2585928A1 (en)
WO (1) WO2006052547A2 (en)

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US7788132B2 (en) * 2005-06-29 2010-08-31 Google, Inc. Reviewing the suitability of Websites for participation in an advertising network
US7856445B2 (en) * 2005-11-30 2010-12-21 John Nicholas and Kristin Gross System and method of delivering RSS content based advertising
US8417569B2 (en) 2005-11-30 2013-04-09 John Nicholas and Kristin Gross Trust System and method of evaluating content based advertising
US8924558B2 (en) 2005-11-30 2014-12-30 John Nicholas and Kristin Gross System and method of delivering content based advertising
US9202241B2 (en) * 2005-11-30 2015-12-01 John Nicholas and Kristin Gross System and method of delivering content based advertising
US20070244739A1 (en) * 2006-04-13 2007-10-18 Yahoo! Inc. Techniques for measuring user engagement
WO2007147080A1 (en) 2006-06-16 2007-12-21 Almondnet, Inc. Media properties selection method and system based on expected profit from profile-based ad delivery
WO2007149888A2 (en) 2006-06-19 2007-12-27 Almondnet, Inc. Providing collected profiles to media properties having specified interests
US20080004956A1 (en) * 2006-06-28 2008-01-03 Andrew Ian Atherton System and method for generating graphical advertisements based on text offers
US8655728B1 (en) * 2008-05-13 2014-02-18 Amdocs Software Systems Limited System, method, and computer program for presenting a non-competing advertisement with content
US20110029374A1 (en) * 2009-08-03 2011-02-03 Muralidharan Kodialam Dynamic ad scheduling method for improving utility in interactive tv environment
US20110035256A1 (en) * 2009-08-05 2011-02-10 Roy Shkedi Systems and methods for prioritized selection of media properties for providing user profile information used in advertising
US9754285B1 (en) * 2009-09-30 2017-09-05 Google Inc. Identifying alternate content distribution locations
CN102857349B (en) * 2011-06-30 2014-12-31 无锡智感星际科技有限公司 System and method for personalized information customization based on RDS
CN105183749B (en) * 2015-07-13 2018-10-12 北京奇虎科技有限公司 It is a kind of to crawl promotional content and for searching for the method and apparatus used
CN106874368B (en) * 2016-12-30 2020-12-22 江苏号百信息服务有限公司 RTB bidding advertisement position value analysis method and system
US11763387B1 (en) * 2023-02-03 2023-09-19 Sharematter Inc. System and method for the valuation and securitization of content

Citations (1)

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Publication number Priority date Publication date Assignee Title
US20030018659A1 (en) * 2001-03-14 2003-01-23 Lingomotors, Inc. Category-based selections in an information access environment

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US5920859A (en) * 1997-02-05 1999-07-06 Idd Enterprises, L.P. Hypertext document retrieval system and method
WO2001039022A2 (en) * 1999-11-22 2001-05-31 Avenue A, Inc. Targeting electronic advertising placement in accordance with an analysis of user inclination and affinity
AU2001243637A1 (en) * 2000-03-14 2001-09-24 Blue Dolphin Group, Inc. Method of selecting content for a user
US7231395B2 (en) * 2002-05-24 2007-06-12 Overture Services, Inc. Method and apparatus for categorizing and presenting documents of a distributed database
US20030220837A1 (en) * 2002-05-24 2003-11-27 Takao Asayama System and method for selecting a website affiliate based on maximum potential revenue generation
US20040044571A1 (en) * 2002-08-27 2004-03-04 Bronnimann Eric Robert Method and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor
US7788132B2 (en) * 2005-06-29 2010-08-31 Google, Inc. Reviewing the suitability of Websites for participation in an advertising network

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030018659A1 (en) * 2001-03-14 2003-01-23 Lingomotors, Inc. Category-based selections in an information access environment

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1836556A4 *

Also Published As

Publication number Publication date
CN101069150A (en) 2007-11-07
EP1836556A2 (en) 2007-09-26
CA2585928A1 (en) 2006-05-18
WO2006052547A2 (en) 2006-05-18
BRPI0517250A (en) 2008-10-07
KR20070085691A (en) 2007-08-27
AU2005305145B2 (en) 2009-12-17
US20060095322A1 (en) 2006-05-04
EP1836556A4 (en) 2010-05-05
AU2005305145A1 (en) 2006-05-18

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