WO2006053275A3 - Systems and methods for selecting digital advertisements - Google Patents

Systems and methods for selecting digital advertisements Download PDF

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Publication number
WO2006053275A3
WO2006053275A3 PCT/US2005/041114 US2005041114W WO2006053275A3 WO 2006053275 A3 WO2006053275 A3 WO 2006053275A3 US 2005041114 W US2005041114 W US 2005041114W WO 2006053275 A3 WO2006053275 A3 WO 2006053275A3
Authority
WO
WIPO (PCT)
Prior art keywords
user
advertisements
systems
methods
information
Prior art date
Application number
PCT/US2005/041114
Other languages
French (fr)
Other versions
WO2006053275A2 (en
Inventor
David M Burns
Original Assignee
Copernic Technologies Inc
David M Burns
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Copernic Technologies Inc, David M Burns filed Critical Copernic Technologies Inc
Publication of WO2006053275A2 publication Critical patent/WO2006053275A2/en
Publication of WO2006053275A3 publication Critical patent/WO2006053275A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Described herein are methods and systems for choosing digital advertisements to send to a user's computer (10) while protecting private information. When a user performs a search using a public site (12) , the user's search information is stored in a database. The system builds a profile for the user based on the public search information, which can be used to select advertisements for delivery to a Web site accessed by the user. The system can also select advertisements based on information gleamed from a user's private (desktop) searches. For example, the system can use the content or category in which a user is searching to choose advertisements.
PCT/US2005/041114 2004-11-09 2005-11-09 Systems and methods for selecting digital advertisements WO2006053275A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US62632004P 2004-11-09 2004-11-09
US60/626,320 2004-11-09
US62704404P 2004-11-10 2004-11-10
US60/627,044 2004-11-10

Publications (2)

Publication Number Publication Date
WO2006053275A2 WO2006053275A2 (en) 2006-05-18
WO2006053275A3 true WO2006053275A3 (en) 2007-08-16

Family

ID=36337285

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/041114 WO2006053275A2 (en) 2004-11-09 2005-11-09 Systems and methods for selecting digital advertisements

Country Status (1)

Country Link
WO (1) WO2006053275A2 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8544033B1 (en) 2009-12-19 2013-09-24 Cisco Technology, Inc. System and method for evaluating content in a digital signage environment
US9135352B2 (en) * 2010-06-03 2015-09-15 Cisco Technology, Inc. System and method for providing targeted advertising through traffic analysis in a network environment
US8792912B2 (en) 2011-12-22 2014-07-29 Cisco Technology, Inc. System and method for providing proximity-based dynamic content in a network environment
US10042936B1 (en) * 2014-07-11 2018-08-07 Google Llc Frequency-based content analysis

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5446891A (en) * 1992-02-26 1995-08-29 International Business Machines Corporation System for adjusting hypertext links with weighed user goals and activities
US5724567A (en) * 1994-04-25 1998-03-03 Apple Computer, Inc. System for directing relevance-ranked data objects to computer users
US5983214A (en) * 1996-04-04 1999-11-09 Lycos, Inc. System and method employing individual user content-based data and user collaborative feedback data to evaluate the content of an information entity in a large information communication network
US6182068B1 (en) * 1997-08-01 2001-01-30 Ask Jeeves, Inc. Personalized search methods

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5446891A (en) * 1992-02-26 1995-08-29 International Business Machines Corporation System for adjusting hypertext links with weighed user goals and activities
US5724567A (en) * 1994-04-25 1998-03-03 Apple Computer, Inc. System for directing relevance-ranked data objects to computer users
US5983214A (en) * 1996-04-04 1999-11-09 Lycos, Inc. System and method employing individual user content-based data and user collaborative feedback data to evaluate the content of an information entity in a large information communication network
US6182068B1 (en) * 1997-08-01 2001-01-30 Ask Jeeves, Inc. Personalized search methods

Also Published As

Publication number Publication date
WO2006053275A2 (en) 2006-05-18

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