WO2006065504A8 - Network for matching an audience with deliverable content - Google Patents

Network for matching an audience with deliverable content

Info

Publication number
WO2006065504A8
WO2006065504A8 PCT/US2005/042869 US2005042869W WO2006065504A8 WO 2006065504 A8 WO2006065504 A8 WO 2006065504A8 US 2005042869 W US2005042869 W US 2005042869W WO 2006065504 A8 WO2006065504 A8 WO 2006065504A8
Authority
WO
WIPO (PCT)
Prior art keywords
network
audience
matching
deliverable content
segments
Prior art date
Application number
PCT/US2005/042869
Other languages
French (fr)
Other versions
WO2006065504A2 (en
WO2006065504A3 (en
Inventor
Gil Beyda
Krishna Balasubramanian
Donald Locker
Kevin Mcdonald
Joseph G Wilson
David R Morgan
Alison P Lowry
Charles C Smith
Original Assignee
Tacoda Systems Inc
Gil Beyda
Krishna Balasubramanian
Donald Locker
Kevin Mcdonald
Joseph G Wilson
David R Morgan
Alison P Lowry
Charles C Smith
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tacoda Systems Inc, Gil Beyda, Krishna Balasubramanian, Donald Locker, Kevin Mcdonald, Joseph G Wilson, David R Morgan, Alison P Lowry, Charles C Smith filed Critical Tacoda Systems Inc
Priority to EP05852245A priority Critical patent/EP1825671A4/en
Publication of WO2006065504A2 publication Critical patent/WO2006065504A2/en
Publication of WO2006065504A3 publication Critical patent/WO2006065504A3/en
Publication of WO2006065504A8 publication Critical patent/WO2006065504A8/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/33—Arrangements for monitoring the users' behaviour or opinions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/65—Arrangements characterised by transmission systems for broadcast
    • H04H20/76—Wired systems
    • H04H20/82—Wired systems using signals not modulated onto a carrier
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H2201/00—Aspects of broadcast communication
    • H04H2201/70—Aspects of broadcast communication characterised in that receivers can be addressed

Abstract

An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.
PCT/US2005/042869 2004-12-17 2005-11-30 Network for matching an audience with deliverable content WO2006065504A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP05852245A EP1825671A4 (en) 2004-12-17 2005-11-30 Network for matching an audience with deliverable content

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/014,235 US8464290B2 (en) 2003-08-01 2004-12-17 Network for matching an audience with deliverable content
US11/014,235 2004-12-17

Publications (3)

Publication Number Publication Date
WO2006065504A2 WO2006065504A2 (en) 2006-06-22
WO2006065504A3 WO2006065504A3 (en) 2006-12-07
WO2006065504A8 true WO2006065504A8 (en) 2007-08-23

Family

ID=36588351

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/042869 WO2006065504A2 (en) 2004-12-17 2005-11-30 Network for matching an audience with deliverable content

Country Status (4)

Country Link
US (1) US8464290B2 (en)
EP (1) EP1825671A4 (en)
CN (1) CN101156442A (en)
WO (1) WO2006065504A2 (en)

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WO2006065504A2 (en) 2006-06-22
US20050166233A1 (en) 2005-07-28
US8464290B2 (en) 2013-06-11
WO2006065504A3 (en) 2006-12-07
CN101156442A (en) 2008-04-02
EP1825671A4 (en) 2011-08-10

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