WO2006073956A3 - Improving advertisement approval - Google Patents

Improving advertisement approval Download PDF

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Publication number
WO2006073956A3
WO2006073956A3 PCT/US2005/047154 US2005047154W WO2006073956A3 WO 2006073956 A3 WO2006073956 A3 WO 2006073956A3 US 2005047154 W US2005047154 W US 2005047154W WO 2006073956 A3 WO2006073956 A3 WO 2006073956A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
policies
serving system
approved
compliance
Prior art date
Application number
PCT/US2005/047154
Other languages
French (fr)
Other versions
WO2006073956A2 (en
Inventor
Gregory Joseph Badros
Robert J Stets
Lucy Zhang
Original Assignee
Google Inc
Gregory Joseph Badros
Robert J Stets
Lucy Zhang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Gregory Joseph Badros, Robert J Stets, Lucy Zhang filed Critical Google Inc
Priority to CA2592742A priority Critical patent/CA2592742C/en
Priority to BRPI0518527-0A priority patent/BRPI0518527A2/en
Priority to EP05855672A priority patent/EP1839230A4/en
Priority to AU2005322946A priority patent/AU2005322946B2/en
Priority to JP2007549562A priority patent/JP2008527499A/en
Publication of WO2006073956A2 publication Critical patent/WO2006073956A2/en
Publication of WO2006073956A3 publication Critical patent/WO2006073956A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute

Abstract

An advertisement for use with an online ad serving system may be automatically checked for compliance with one or more policies of the online ad serving system. If the advertisement is approved, then it is allowed by be served by the ad serving system. Follow up checks of the advertisement may be scheduled. One follow up check may be to test a landing page of the advertisement for compliance with policies. If the advertisement is not approved, hints for making the ad comply with one or more violated policies may be provided to an advertiser associated with the ad, and/or an ad serving system customer service representative. Determining whether or not to approve the advertisement may include determining violations of one or more policies by the advertisement, and, for each of the violations, determining whether or not to exempt the violation.
PCT/US2005/047154 2004-12-30 2005-12-27 Improving advertisement approval WO2006073956A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
CA2592742A CA2592742C (en) 2004-12-30 2005-12-27 Improving advertisement approval
BRPI0518527-0A BRPI0518527A2 (en) 2004-12-30 2005-12-27 ad approval upgrade
EP05855672A EP1839230A4 (en) 2004-12-30 2005-12-27 Improving advertisement approval
AU2005322946A AU2005322946B2 (en) 2004-12-30 2005-12-27 Improving advertisement approval
JP2007549562A JP2008527499A (en) 2004-12-30 2005-12-27 Improved ad approval

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/026,415 US8423413B2 (en) 2004-12-30 2004-12-30 Advertisement approval
US11/026,415 2004-12-30

Publications (2)

Publication Number Publication Date
WO2006073956A2 WO2006073956A2 (en) 2006-07-13
WO2006073956A3 true WO2006073956A3 (en) 2007-05-18

Family

ID=36641825

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/047154 WO2006073956A2 (en) 2004-12-30 2005-12-27 Improving advertisement approval

Country Status (9)

Country Link
US (1) US8423413B2 (en)
EP (1) EP1839230A4 (en)
JP (2) JP2008527499A (en)
KR (2) KR20070094640A (en)
CN (1) CN101147168A (en)
AU (1) AU2005322946B2 (en)
BR (1) BRPI0518527A2 (en)
CA (1) CA2592742C (en)
WO (1) WO2006073956A2 (en)

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Also Published As

Publication number Publication date
US20060149623A1 (en) 2006-07-06
BRPI0518527A2 (en) 2008-11-25
EP1839230A2 (en) 2007-10-03
JP2008527499A (en) 2008-07-24
KR20100017935A (en) 2010-02-16
CA2592742A1 (en) 2006-07-13
CA2592742C (en) 2022-11-15
WO2006073956A2 (en) 2006-07-13
KR20070094640A (en) 2007-09-20
AU2005322946B2 (en) 2009-01-08
EP1839230A4 (en) 2009-12-23
AU2005322946A1 (en) 2006-07-13
CN101147168A (en) 2008-03-19
JP2011204248A (en) 2011-10-13
JP5559095B2 (en) 2014-07-23
US8423413B2 (en) 2013-04-16

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