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  1. Erweiterte Patentsuche
VeröffentlichungsnummerWO2006074344 A3
Veröffentlichungsdatum13. Sept. 2007
Eingetragen6. Jan. 2006
Prioritätsdatum7. Jan. 2005
Auch veröffentlicht unterWO2006074344A2
VeröffentlichungsnummerPCT/2006/423, PCT/US/2006/000423, PCT/US/2006/00423, PCT/US/6/000423, PCT/US/6/00423, PCT/US2006/000423, PCT/US2006/00423, PCT/US2006000423, PCT/US200600423, PCT/US6/000423, PCT/US6/00423, PCT/US6000423, PCT/US600423, WO 2006/074344 A3, WO 2006074344 A3, WO 2006074344A3, WO-A3-2006074344, WO2006/074344A3, WO2006074344 A3, WO2006074344A3
ErfinderSteve Li Long Chao, Bo Zhu
AntragstellerSteve Li Long Chao, Gogo Technology Inc, Bo Zhu
Zitat exportierenBiBTeX, EndNote, RefMan
Externe Links:  Patentscope, Espacenet
An online advertising management system
WO 2006074344 A3
A method and system for pricing and positioning online advertisements isdisclosed. The method and system identifies a set of relevant search terms for a set of advertisements on a network based on the contents of these advertisements. The identification of such relevant search terms is free from the influences of the advertisers, who sponsor these advertisements. In the event that the key word entered by a user of the network in his or her search matches some of the aforementioned relevant search terms, then the advertisements corresponding to these matching relevant search term (the 'matching advertisements') are positioned based on a number of parameters. The parameters include, without limitation, the offered prices for blocks of time to distribute the matching advertisements and the historical performance data of the advertisers sponsoring the matching advertisements.
Zitiertes PatentEingetragen Veröffentlichungsdatum Antragsteller Titel
US6269361 *28. Mai 199931. Juli 2001Goto.ComSystem and method for influencing a position on a search result list generated by a computer network search engine
Internationale KlassifikationG06Q30/00
Europäische KlassifikationG06Q30/02
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