WO2006074344A3 - An online advertising management system - Google Patents

An online advertising management system Download PDF

Info

Publication number
WO2006074344A3
WO2006074344A3 PCT/US2006/000423 US2006000423W WO2006074344A3 WO 2006074344 A3 WO2006074344 A3 WO 2006074344A3 US 2006000423 W US2006000423 W US 2006000423W WO 2006074344 A3 WO2006074344 A3 WO 2006074344A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisements
matching
relevant search
search terms
management system
Prior art date
Application number
PCT/US2006/000423
Other languages
French (fr)
Other versions
WO2006074344A2 (en
Inventor
Bo Zhu
Steve Li Long Chao
Original Assignee
Gogo Technology Inc
Bo Zhu
Steve Li Long Chao
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Gogo Technology Inc, Bo Zhu, Steve Li Long Chao filed Critical Gogo Technology Inc
Publication of WO2006074344A2 publication Critical patent/WO2006074344A2/en
Publication of WO2006074344A3 publication Critical patent/WO2006074344A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A method and system for pricing and positioning online advertisements isdisclosed. The method and system identifies a set of relevant search terms for a set of advertisements on a network based on the contents of these advertisements. The identification of such relevant search terms is free from the influences of the advertisers, who sponsor these advertisements. In the event that the key word entered by a user of the network in his or her search matches some of the aforementioned relevant search terms, then the advertisements corresponding to these matching relevant search term (the 'matching advertisements') are positioned based on a number of parameters. The parameters include, without limitation, the offered prices for blocks of time to distribute the matching advertisements and the historical performance data of the advertisers sponsoring the matching advertisements.
PCT/US2006/000423 2005-01-07 2006-01-06 An online advertising management system WO2006074344A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US3146205A 2005-01-07 2005-01-07
US11/031,462 2005-01-07

Publications (2)

Publication Number Publication Date
WO2006074344A2 WO2006074344A2 (en) 2006-07-13
WO2006074344A3 true WO2006074344A3 (en) 2007-09-13

Family

ID=36648196

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/000423 WO2006074344A2 (en) 2005-01-07 2006-01-06 An online advertising management system

Country Status (1)

Country Link
WO (1) WO2006074344A2 (en)

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine

Also Published As

Publication number Publication date
WO2006074344A2 (en) 2006-07-13

Similar Documents

Publication Publication Date Title
WO2004010264A3 (en) Marketing analysis and planning system and method
WO2001055882A3 (en) Authenticity verification method and apparatus
WO2005054994A3 (en) Method and system for word of mouth advertising via a communications network
WO2005062863A3 (en) Method and system for providing targeted graphical advertisements
WO2005094411A3 (en) Transaction instrument inventory management system and method
WO2003014865A3 (en) System and method for providing place and price protection in a search result list generated by a computer network search engine
WO2004025408A3 (en) On-line sales analysis system and method
WO2004013733A3 (en) Method, system and apparatus for providing transportation services
WO2007079057A3 (en) Using search query information to determine relevant ads
WO2005013072A3 (en) System and method for segmenting and targeting audience members
WO2008154142A3 (en) System and method for permitting geographically-pertinent information to be ranked by users according to users' geographic proximity to information and to each other for affecting the ranking of such information
WO2007130681A3 (en) Advertisement rotation
WO2005065401A3 (en) Suggesting and/or providing targeting criteria for advertisements
EP1220098A3 (en) Identifying web-log data representing a single user session
WO2007038714A3 (en) Collection and delivery of internet ads
WO2001050222A3 (en) System and method for recording internet advertisement access history
MXPA06006393A (en) Method and system for lottery transactions over an open network.
WO2004081846A8 (en) System & method for compiling, accessing & providing community association disclosure information, lender information, community association document information and update information
EP2044563A4 (en) System and method for category-based contextual advertisement generation and management
WO2001086378A3 (en) Method of and system for distributing and/or modifying electronic coupons over a network prior to the consummation of a purchase transaction based on a client's purchasing/redemption history
WO2009049075A3 (en) Method and apparatus for processing and transmitting demographic data based on secondary marketing identifier in a multi-computer environment
CN108230050A (en) Advertisement placement method and system
WO2002075490A8 (en) Method and apparatus for an online personal funding marketplace
WO2001007985A3 (en) Method and system for selling and purchasing media advertising over a distributed communication network
WO2007062045A3 (en) Method and system for surplus management

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application
NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 06717598

Country of ref document: EP

Kind code of ref document: A2