WO2006078794A3 - Matching and ranking of sponsored search listings incorporating web search technology and web content - Google Patents

Matching and ranking of sponsored search listings incorporating web search technology and web content Download PDF

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Publication number
WO2006078794A3
WO2006078794A3 PCT/US2006/001857 US2006001857W WO2006078794A3 WO 2006078794 A3 WO2006078794 A3 WO 2006078794A3 US 2006001857 W US2006001857 W US 2006001857W WO 2006078794 A3 WO2006078794 A3 WO 2006078794A3
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WO
WIPO (PCT)
Prior art keywords
search
listings
web
ranking
matching
Prior art date
Application number
PCT/US2006/001857
Other languages
French (fr)
Other versions
WO2006078794A2 (en
Inventor
Charles C Carson Jr
Devika Chawla
James B Harvey
Matvey Nemenman
Mohit Sabharwal
Marco J Zagha
Original Assignee
Yahoo Inc
Charles C Carson Jr
Devika Chawla
James B Harvey
Matvey Nemenman
Mohit Sabharwal
Marco J Zagha
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Yahoo Inc, Charles C Carson Jr, Devika Chawla, James B Harvey, Matvey Nemenman, Mohit Sabharwal, Marco J Zagha filed Critical Yahoo Inc
Priority to KR1020077018836A priority Critical patent/KR100932318B1/en
Priority to EP06718865A priority patent/EP1839124A4/en
Priority to JP2007552253A priority patent/JP4977624B2/en
Priority to CNA2006800025939A priority patent/CN101601032A/en
Publication of WO2006078794A2 publication Critical patent/WO2006078794A2/en
Publication of WO2006078794A3 publication Critical patent/WO2006078794A3/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F7/00Methods or arrangements for processing data by operating upon the order or content of the data handled

Abstract

A system is disclosed for generating a search result list in response to a search request from a searcher using a computer network. A first database is maintained that includes a first plurality of search listings. A second database is maintained that includes documents having general web content. A search request is received from the searcher. A first set of search listings is identified from the first database having documents generating a match with the search request and a second set of search listings is identified from the second database having documents generating a match with the search request. A confidence score is determined for each listing from the first set of search listings wherein the confidence score is determined in accordance with a relevance of each listing when compared to the listings of the second set of search listings. The identified search listings from the first set of search listing are ordered in accordance, at least in part, with the confidence score for each search listing.
PCT/US2006/001857 2005-01-18 2006-01-18 Matching and ranking of sponsored search listings incorporating web search technology and web content WO2006078794A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
KR1020077018836A KR100932318B1 (en) 2005-01-18 2006-01-18 Match and rank sponsored search listings combined with web search technology and web content
EP06718865A EP1839124A4 (en) 2005-01-18 2006-01-18 Matching and ranking of sponsored search listings incorporating web search technology and web content
JP2007552253A JP4977624B2 (en) 2005-01-18 2006-01-18 Matching and ranking of sponsored search listings that incorporate web search technology and web content
CNA2006800025939A CN101601032A (en) 2005-01-18 2006-01-18 Coupling and rank in conjunction with the sponsored search of world wide web search technology and web content

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US64505405P 2005-01-18 2005-01-18
US60/645,054 2005-01-18

Publications (2)

Publication Number Publication Date
WO2006078794A2 WO2006078794A2 (en) 2006-07-27
WO2006078794A3 true WO2006078794A3 (en) 2009-04-16

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/001857 WO2006078794A2 (en) 2005-01-18 2006-01-18 Matching and ranking of sponsored search listings incorporating web search technology and web content

Country Status (6)

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US (2) US7698331B2 (en)
EP (1) EP1839124A4 (en)
JP (1) JP4977624B2 (en)
KR (1) KR100932318B1 (en)
CN (1) CN101601032A (en)
WO (1) WO2006078794A2 (en)

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EP1839124A4 (en) 2009-12-30
US7698331B2 (en) 2010-04-13
JP2008533553A (en) 2008-08-21
JP4977624B2 (en) 2012-07-18
WO2006078794A2 (en) 2006-07-27
CN101601032A (en) 2009-12-09
KR100932318B1 (en) 2009-12-16
EP1839124A2 (en) 2007-10-03
US20060161534A1 (en) 2006-07-20
US20100174710A1 (en) 2010-07-08
KR20070092763A (en) 2007-09-13

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