WO2006084114A3 - Method and apparatus for generating, optimizing, and managing granular advertising campaigns - Google Patents

Method and apparatus for generating, optimizing, and managing granular advertising campaigns Download PDF

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Publication number
WO2006084114A3
WO2006084114A3 PCT/US2006/003815 US2006003815W WO2006084114A3 WO 2006084114 A3 WO2006084114 A3 WO 2006084114A3 US 2006003815 W US2006003815 W US 2006003815W WO 2006084114 A3 WO2006084114 A3 WO 2006084114A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising campaign
optimizing
generating
advertisement
present
Prior art date
Application number
PCT/US2006/003815
Other languages
French (fr)
Other versions
WO2006084114A2 (en
Inventor
David R Kandasamy
Eduardo F Llach
Original Assignee
Searchrev Inc
David R Kandasamy
Eduardo F Llach
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Searchrev Inc, David R Kandasamy, Eduardo F Llach filed Critical Searchrev Inc
Priority to EP06734273A priority Critical patent/EP1846903A4/en
Priority to JP2007554234A priority patent/JP2008529190A/en
Publication of WO2006084114A2 publication Critical patent/WO2006084114A2/en
Publication of WO2006084114A3 publication Critical patent/WO2006084114A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Abstract

Systems for and methods of the present invention are directed to managing and optimizing ad campaigns. One method in accordance with the present invention comprises selecting a parent advertising campaign and generating a child advertising campaign, wherein the child advertising campaign automatically inherits selected advertising criteria from the parent advertising campaign. Another method in accordance with the present invention comprises determining performance metrics for multiple advertisements in an advertising campaign, selecting an advertisement from the multiple advertisements based on its performance metric, and running the selected advertisement. Performance metrics include, but are not limited to, return on ad spend, conversions, number of clicks on an advertisement, number of purchases, to name a few metrics.
PCT/US2006/003815 2005-02-01 2006-02-01 Method and apparatus for generating, optimizing, and managing granular advertising campaigns WO2006084114A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP06734273A EP1846903A4 (en) 2005-02-01 2006-02-01 Method and apparatus for generating, optimizing, and managing granular advertising campaigns
JP2007554234A JP2008529190A (en) 2005-02-01 2006-02-01 Advertisement management method, shadow campaign system, and advertisement management system

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US64920505P 2005-02-01 2005-02-01
US60/649,205 2005-02-01
US11/345,135 US20060173744A1 (en) 2005-02-01 2006-01-31 Method and apparatus for generating, optimizing, and managing granular advertising campaigns
US11/345,135 2006-01-31

Publications (2)

Publication Number Publication Date
WO2006084114A2 WO2006084114A2 (en) 2006-08-10
WO2006084114A3 true WO2006084114A3 (en) 2007-10-11

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/003815 WO2006084114A2 (en) 2005-02-01 2006-02-01 Method and apparatus for generating, optimizing, and managing granular advertising campaigns

Country Status (4)

Country Link
US (1) US20060173744A1 (en)
EP (1) EP1846903A4 (en)
JP (1) JP2008529190A (en)
WO (1) WO2006084114A2 (en)

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Also Published As

Publication number Publication date
JP2008529190A (en) 2008-07-31
WO2006084114A2 (en) 2006-08-10
EP1846903A4 (en) 2010-05-05
EP1846903A2 (en) 2007-10-24
US20060173744A1 (en) 2006-08-03

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