WO2006096700A3 - Method for quantifying the propensity to respond to an advertisement - Google Patents

Method for quantifying the propensity to respond to an advertisement Download PDF

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Publication number
WO2006096700A3
WO2006096700A3 PCT/US2006/008050 US2006008050W WO2006096700A3 WO 2006096700 A3 WO2006096700 A3 WO 2006096700A3 US 2006008050 W US2006008050 W US 2006008050W WO 2006096700 A3 WO2006096700 A3 WO 2006096700A3
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WO
WIPO (PCT)
Prior art keywords
advertisement
user
propensity
factors
quantifying
Prior art date
Application number
PCT/US2006/008050
Other languages
French (fr)
Other versions
WO2006096700A2 (en
Inventor
Dominic V Bennett
Remigiusz K Paczkowski
Original Assignee
Claria Corp
Dominic V Bennett
Remigiusz K Paczkowski
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Claria Corp, Dominic V Bennett, Remigiusz K Paczkowski filed Critical Claria Corp
Publication of WO2006096700A2 publication Critical patent/WO2006096700A2/en
Publication of WO2006096700A3 publication Critical patent/WO2006096700A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A method of quantifying the propensity of a consumer to respond positively to an advertisement. The process begins by producing a set of training factors from the entire set of user data available, one set of such factors being associated with each advertisement under study to indicate the probability of positive response to that advertisement. Once the training phase is complete, the application phase begins by receiving input data from a user in real time. The process continues by applying the training factors to the user data to identify the advertisement having the highest probability of positive response and then displaying the identified advertisement to the user.
PCT/US2006/008050 2005-03-07 2006-03-07 Method for quantifying the propensity to respond to an advertisement WO2006096700A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US65968205P 2005-03-07 2005-03-07
US60/659,682 2005-03-07
US11/369,334 US20060235965A1 (en) 2005-03-07 2006-03-07 Method for quantifying the propensity to respond to an advertisement
US11/369,334 2006-03-07

Publications (2)

Publication Number Publication Date
WO2006096700A2 WO2006096700A2 (en) 2006-09-14
WO2006096700A3 true WO2006096700A3 (en) 2007-12-21

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/008050 WO2006096700A2 (en) 2005-03-07 2006-03-07 Method for quantifying the propensity to respond to an advertisement

Country Status (2)

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US (1) US20060235965A1 (en)
WO (1) WO2006096700A2 (en)

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Publication number Publication date
WO2006096700A2 (en) 2006-09-14
US20060235965A1 (en) 2006-10-19

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