WO2006099105A3 - Keyword effectiveness prediction and/or keyword generation method and apparatus - Google Patents

Keyword effectiveness prediction and/or keyword generation method and apparatus Download PDF

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Publication number
WO2006099105A3
WO2006099105A3 PCT/US2006/008525 US2006008525W WO2006099105A3 WO 2006099105 A3 WO2006099105 A3 WO 2006099105A3 US 2006008525 W US2006008525 W US 2006008525W WO 2006099105 A3 WO2006099105 A3 WO 2006099105A3
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WO
WIPO (PCT)
Prior art keywords
advertising
keyword
keywords
generation method
entities
Prior art date
Application number
PCT/US2006/008525
Other languages
French (fr)
Other versions
WO2006099105A2 (en
Inventor
Zachary Mason
Original Assignee
Efficient Frontier
Zachary Mason
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/370,679 external-priority patent/US20060206479A1/en
Priority claimed from US11/371,267 external-priority patent/US10515374B2/en
Application filed by Efficient Frontier, Zachary Mason filed Critical Efficient Frontier
Priority to EP06737681A priority Critical patent/EP1861820A4/en
Publication of WO2006099105A2 publication Critical patent/WO2006099105A2/en
Publication of WO2006099105A3 publication Critical patent/WO2006099105A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/332—Query formulation
    • G06F16/3325—Reformulation based on results of preceding query
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques

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  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • General Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Strategic Management (AREA)
  • Mathematical Physics (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Computational Linguistics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Methods, apparatuses, and articles for receiving one or more indicators indicating one or more degrees of relevance or irrelevance of one or more items or entities to advertising keywords of interest, generating one or more advertising keyword suggestions suggesting one or more advertising keywords based at least in part on whether there are predetermined relationships among the suggested one or more advertising keywords, and between some of the suggested one or more advertising keywords and the one or more items or entities, are described herein. Illustrative embodiments of the present invention may also additionally or alternatively compute a predictive measure for an advertising effectiveness metric for each of one or more advertising keywords based at least in part on one or more feature values of the keywords, employing, for example, a prediction function of the effectiveness metric.
PCT/US2006/008525 2005-03-10 2006-03-09 Keyword effectiveness prediction and/or keyword generation method and apparatus WO2006099105A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP06737681A EP1861820A4 (en) 2005-03-10 2006-03-09 Keyword effectiveness prediction and/or keyword generation method and apparatus

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US66058005P 2005-03-10 2005-03-10
US60/660,580 2005-03-10
US11/370,679 US20060206479A1 (en) 2005-03-10 2006-03-08 Keyword effectiveness prediction method and apparatus
US11/370,679 2006-03-08
US11/371,267 2006-03-08
US11/371,267 US10515374B2 (en) 2005-03-10 2006-03-08 Keyword generation method and apparatus

Publications (2)

Publication Number Publication Date
WO2006099105A2 WO2006099105A2 (en) 2006-09-21
WO2006099105A3 true WO2006099105A3 (en) 2007-03-08

Family

ID=36992251

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/008525 WO2006099105A2 (en) 2005-03-10 2006-03-09 Keyword effectiveness prediction and/or keyword generation method and apparatus

Country Status (2)

Country Link
EP (1) EP1861820A4 (en)
WO (1) WO2006099105A2 (en)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8775251B1 (en) * 2010-06-01 2014-07-08 Google Inc. Allocating advertising budgets
US8914398B2 (en) 2011-08-31 2014-12-16 Adobe Systems Incorporated Methods and apparatus for automated keyword refinement
US10031968B2 (en) * 2012-10-11 2018-07-24 Veveo, Inc. Method for adaptive conversation state management with filtering operators applied dynamically as part of a conversational interface
EP2994908B1 (en) 2013-05-07 2019-08-28 Veveo, Inc. Incremental speech input interface with real time feedback
CN110390548A (en) * 2018-04-20 2019-10-29 北京嘀嘀无限科技发展有限公司 The selection method and device of coupon distribution strategy
CN112184318A (en) * 2020-09-30 2021-01-05 成都力欧互动网络科技有限公司 Advertisement publishing method and device
CN113420202B (en) * 2021-07-15 2024-04-02 上海明略人工智能(集团)有限公司 Method and device for predicting keyword search times, electronic equipment and storage medium

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6473084B1 (en) * 1999-09-08 2002-10-29 C4Cast.Com, Inc. Prediction input
US20040186776A1 (en) * 2003-01-28 2004-09-23 Llach Eduardo F. System for automatically selling and purchasing highly targeted and dynamic advertising impressions using a mixture of price metrics
US20050288954A1 (en) * 2000-10-19 2005-12-29 Mccarthy John Method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6144944A (en) * 1997-04-24 2000-11-07 Imgis, Inc. Computer system for efficiently selecting and providing information
US7065500B2 (en) * 1999-05-28 2006-06-20 Overture Services, Inc. Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine
US7260643B2 (en) * 2001-03-30 2007-08-21 Xerox Corporation Systems and methods for identifying user types using multi-modal clustering and information scent

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6473084B1 (en) * 1999-09-08 2002-10-29 C4Cast.Com, Inc. Prediction input
US20050288954A1 (en) * 2000-10-19 2005-12-29 Mccarthy John Method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators
US20040186776A1 (en) * 2003-01-28 2004-09-23 Llach Eduardo F. System for automatically selling and purchasing highly targeted and dynamic advertising impressions using a mixture of price metrics

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1861820A4 *

Also Published As

Publication number Publication date
WO2006099105A2 (en) 2006-09-21
EP1861820A4 (en) 2010-04-21
EP1861820A2 (en) 2007-12-05

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