WO2006099583A3 - Targeted advertising system and method - Google Patents

Targeted advertising system and method Download PDF

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Publication number
WO2006099583A3
WO2006099583A3 PCT/US2006/009781 US2006009781W WO2006099583A3 WO 2006099583 A3 WO2006099583 A3 WO 2006099583A3 US 2006009781 W US2006009781 W US 2006009781W WO 2006099583 A3 WO2006099583 A3 WO 2006099583A3
Authority
WO
WIPO (PCT)
Prior art keywords
isp
browser
browsing information
database
targeted advertising
Prior art date
Application number
PCT/US2006/009781
Other languages
French (fr)
Other versions
WO2006099583A2 (en
Inventor
Kent Ertugrul
Anton Roslov
Original Assignee
121 Media Inc
Kent Ertugrul
Anton Roslov
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 121 Media Inc, Kent Ertugrul, Anton Roslov filed Critical 121 Media Inc
Publication of WO2006099583A2 publication Critical patent/WO2006099583A2/en
Publication of WO2006099583A3 publication Critical patent/WO2006099583A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

Abstract

A targeted advertising server system for providing advertising material to a browser which is operatively coupled with an internet of interconnected computer networks via an internet service provider (ISP). The system includes a database containing a plurality of advertisements and a matching engine operatively coupled with the database. The matching engine includes computer-readable instructions adapted to receive browsing information transmitted to the targeted advertising server system via the ISP, where the browsing information pertains to one or more web pages requested by the browser and is obtained by a context reader applied from the ISP to operate on the requested web pages. The computer readable instructions are further adapted to select one of the plurality of advertisements from the database for delivery to and presentation at the browser, such selection being dependent upon the browsing information received from the ISP.
PCT/US2006/009781 2005-03-16 2006-03-15 Targeted advertising system and method WO2006099583A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US66334605P 2005-03-16 2005-03-16
US60/663,346 2005-03-16
US74834305P 2005-12-06 2005-12-06
US60/748,343 2005-12-06

Publications (2)

Publication Number Publication Date
WO2006099583A2 WO2006099583A2 (en) 2006-09-21
WO2006099583A3 true WO2006099583A3 (en) 2007-10-04

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/009781 WO2006099583A2 (en) 2005-03-16 2006-03-15 Targeted advertising system and method

Country Status (2)

Country Link
US (2) US20060212353A1 (en)
WO (1) WO2006099583A2 (en)

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US20120030023A1 (en) 2012-02-02
US20060212353A1 (en) 2006-09-21
WO2006099583A2 (en) 2006-09-21

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