WO2007001770A3 - Automatic ad placement - Google Patents
Automatic ad placement Download PDFInfo
- Publication number
- WO2007001770A3 WO2007001770A3 PCT/US2006/022092 US2006022092W WO2007001770A3 WO 2007001770 A3 WO2007001770 A3 WO 2007001770A3 US 2006022092 W US2006022092 W US 2006022092W WO 2007001770 A3 WO2007001770 A3 WO 2007001770A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- impressions
- placement
- automatic
- recording features
- ads
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/08—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
Abstract
A computer-implemented method is provided for controlling placement of ad impressions, corresponding to ads, displayed on a web page. The method includes recording features corresponding to ad impressions. Recording features can include collecting sufficient statistics for a Naïve Bayes model in some embodiments. A statistical algorithm is then used to automatically control placement of ad impressions.
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP06772416A EP1894136A4 (en) | 2005-06-28 | 2006-06-06 | Automatic ad placement |
JP2008519322A JP2008547129A (en) | 2005-06-28 | 2006-06-06 | Automatic advertising |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/168,149 US20060293950A1 (en) | 2005-06-28 | 2005-06-28 | Automatic ad placement |
US11/168,149 | 2005-06-28 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2007001770A2 WO2007001770A2 (en) | 2007-01-04 |
WO2007001770A3 true WO2007001770A3 (en) | 2008-01-03 |
Family
ID=37568709
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2006/022092 WO2007001770A2 (en) | 2005-06-28 | 2006-06-06 | Automatic ad placement |
Country Status (6)
Country | Link |
---|---|
US (1) | US20060293950A1 (en) |
EP (1) | EP1894136A4 (en) |
JP (1) | JP2008547129A (en) |
KR (1) | KR20080021717A (en) |
CN (1) | CN101203852A (en) |
WO (1) | WO2007001770A2 (en) |
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-
2005
- 2005-06-28 US US11/168,149 patent/US20060293950A1/en not_active Abandoned
-
2006
- 2006-06-06 EP EP06772416A patent/EP1894136A4/en not_active Withdrawn
- 2006-06-06 KR KR1020077030768A patent/KR20080021717A/en not_active Application Discontinuation
- 2006-06-06 JP JP2008519322A patent/JP2008547129A/en active Pending
- 2006-06-06 WO PCT/US2006/022092 patent/WO2007001770A2/en active Application Filing
- 2006-06-06 CN CNA2006800218185A patent/CN101203852A/en active Pending
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Non-Patent Citations (1)
Title |
---|
See also references of EP1894136A4 * |
Also Published As
Publication number | Publication date |
---|---|
KR20080021717A (en) | 2008-03-07 |
EP1894136A2 (en) | 2008-03-05 |
WO2007001770A2 (en) | 2007-01-04 |
JP2008547129A (en) | 2008-12-25 |
US20060293950A1 (en) | 2006-12-28 |
EP1894136A4 (en) | 2010-07-07 |
CN101203852A (en) | 2008-06-18 |
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