WO2007011957A3 - Selecting and/or scoring content-relevant advertisements - Google Patents

Selecting and/or scoring content-relevant advertisements Download PDF

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Publication number
WO2007011957A3
WO2007011957A3 PCT/US2006/027900 US2006027900W WO2007011957A3 WO 2007011957 A3 WO2007011957 A3 WO 2007011957A3 US 2006027900 W US2006027900 W US 2006027900W WO 2007011957 A3 WO2007011957 A3 WO 2007011957A3
Authority
WO
WIPO (PCT)
Prior art keywords
document
relevancy
selecting
ads
relevant advertisements
Prior art date
Application number
PCT/US2006/027900
Other languages
French (fr)
Other versions
WO2007011957A2 (en
Inventor
Darrell Anderson
Alexander Paul Carobus
Giao Nguyen
Narayanan Shivakumar
Original Assignee
Google Inc
Darrell Anderson
Alexander Paul Carobus
Giao Nguyen
Narayanan Shivakumar
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Darrell Anderson, Alexander Paul Carobus, Giao Nguyen, Narayanan Shivakumar filed Critical Google Inc
Publication of WO2007011957A2 publication Critical patent/WO2007011957A2/en
Publication of WO2007011957A3 publication Critical patent/WO2007011957A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Abstract

Ads eligible to be served with a document (for example, because they are relevant to the document) may each be scored using a price parameter associated with the ad and an indication of relevancy of the ad to the document. The indication of relevancy of the ad to the document may be based on an ordinal ranking of a relevancy criteria of the document used to select the ad, and/or a value of a relevancy criteria of the document used to select the ad. The eligible ads may be determined by obtaining relevancy criteria for the document and selecting ads using at least some of the obtained relevancy criteria. The ads may be selected, and perhaps filtered, in a distributed manner.
PCT/US2006/027900 2005-07-18 2006-07-18 Selecting and/or scoring content-relevant advertisements WO2007011957A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/184,053 2005-07-18
US11/184,053 US8706546B2 (en) 2005-07-18 2005-07-18 Selecting and/or scoring content-relevant advertisements

Publications (2)

Publication Number Publication Date
WO2007011957A2 WO2007011957A2 (en) 2007-01-25
WO2007011957A3 true WO2007011957A3 (en) 2007-05-31

Family

ID=37662781

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/027900 WO2007011957A2 (en) 2005-07-18 2006-07-18 Selecting and/or scoring content-relevant advertisements

Country Status (2)

Country Link
US (1) US8706546B2 (en)
WO (1) WO2007011957A2 (en)

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Also Published As

Publication number Publication date
US20070016473A1 (en) 2007-01-18
US8706546B2 (en) 2014-04-22
WO2007011957A2 (en) 2007-01-25

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