WO2007021720A3 - Generating and presenting advertisements based on context data for programmable search engines - Google Patents
Generating and presenting advertisements based on context data for programmable search engines Download PDFInfo
- Publication number
- WO2007021720A3 WO2007021720A3 PCT/US2006/030991 US2006030991W WO2007021720A3 WO 2007021720 A3 WO2007021720 A3 WO 2007021720A3 US 2006030991 W US2006030991 W US 2006030991W WO 2007021720 A3 WO2007021720 A3 WO 2007021720A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- generating
- context data
- search engines
- advertisements based
- context
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2453—Query optimisation
- G06F16/24534—Query rewriting; Transformation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9574—Browsing optimisation, e.g. caching or content distillation of access to content, e.g. by caching
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
Abstract
Context, or user intent, is used for improving targeting of advertisements and for generating competition among advertisers for valuable ad space. Advertisers can bid for placement on search results pages based on combinations of keywords and context categories, or keywords and contexts. Such bids are compared to one another so that appropriate ads can be selected and displayed. By taking context into account, improved ad targeting is accomplished.
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP06801017A EP1938217A4 (en) | 2005-08-10 | 2006-08-08 | Generating and presenting advertisements based on context data for programmable search engines |
CA2618567A CA2618567C (en) | 2005-08-10 | 2006-08-08 | Generating and presenting advertisements based on context data for programmable search engines |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/201,754 | 2005-08-10 | ||
US11/201,754 US20070038614A1 (en) | 2005-08-10 | 2005-08-10 | Generating and presenting advertisements based on context data for programmable search engines |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2007021720A2 WO2007021720A2 (en) | 2007-02-22 |
WO2007021720A3 true WO2007021720A3 (en) | 2009-06-11 |
Family
ID=37743756
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2006/030991 WO2007021720A2 (en) | 2005-08-10 | 2006-08-08 | Generating and presenting advertisements based on context data for programmable search engines |
Country Status (4)
Country | Link |
---|---|
US (3) | US20070038614A1 (en) |
EP (1) | EP1938217A4 (en) |
CA (1) | CA2618567C (en) |
WO (1) | WO2007021720A2 (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8452746B2 (en) | 2005-08-10 | 2013-05-28 | Google Inc. | Detecting spam search results for context processed search queries |
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CA2618567C (en) | 2013-03-12 |
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