WO2007022137A3 - Method and system for placement and pricing of internet-based advertisements or services - Google Patents

Method and system for placement and pricing of internet-based advertisements or services Download PDF

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Publication number
WO2007022137A3
WO2007022137A3 PCT/US2006/031744 US2006031744W WO2007022137A3 WO 2007022137 A3 WO2007022137 A3 WO 2007022137A3 US 2006031744 W US2006031744 W US 2006031744W WO 2007022137 A3 WO2007022137 A3 WO 2007022137A3
Authority
WO
WIPO (PCT)
Prior art keywords
pricing
internet
presented
placement
advertisers
Prior art date
Application number
PCT/US2006/031744
Other languages
French (fr)
Other versions
WO2007022137A2 (en
Inventor
Anand Subramanian
Shanthini Sarkar
Jeremy Sterns
Original Assignee
Contextweb Inc
Anand Subramanian
Shanthini Sarkar
Jeremy Sterns
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Contextweb Inc, Anand Subramanian, Shanthini Sarkar, Jeremy Sterns filed Critical Contextweb Inc
Priority to EP06801486A priority Critical patent/EP1913544A4/en
Priority to CN2006800268589A priority patent/CN101253526B/en
Priority to JP2008526293A priority patent/JP2009505246A/en
Priority to AU2006279694A priority patent/AU2006279694B2/en
Priority to CA2614364A priority patent/CA2614364C/en
Publication of WO2007022137A2 publication Critical patent/WO2007022137A2/en
Publication of WO2007022137A3 publication Critical patent/WO2007022137A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0243—Comparative campaigns
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Abstract

Presented are embodiments of methods and systems that provide for Internet advertisement pricing and placement to be variably based on the advertisement's performance within a given category of Internet media, while at the same time achieving predictable delivery and pricing for both advertisers and publishers. Techniques are presented where an advertiser's online campaign will be pre-empted only for underperformance on its own merits, and not for its relative performance or price versus other advertisers. Further, techniques are presented for allowing publishers of advertisements to realize increased revenue from their high value media while using tag passbacks to secure a minimum reserve pricing of their choice.
PCT/US2006/031744 2005-08-11 2006-08-11 Method and system for placement and pricing of internet-based advertisements or services WO2007022137A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
EP06801486A EP1913544A4 (en) 2005-08-11 2006-08-11 Method and system for placement and pricing of internet-based advertisements or services
CN2006800268589A CN101253526B (en) 2005-08-11 2006-08-11 Method and system for placement and pricing of internet-based advertisements or services
JP2008526293A JP2009505246A (en) 2005-08-11 2006-08-11 Method and system for placement and pricing of advertisements or services based on the Internet
AU2006279694A AU2006279694B2 (en) 2005-08-11 2006-08-11 Method and system for placement and pricing of internet-based advertisements or services
CA2614364A CA2614364C (en) 2005-08-11 2006-08-11 Method and system for placement and pricing of internet-based advertisements or services

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US70786905P 2005-08-11 2005-08-11
US60/707,869 2005-08-11

Publications (2)

Publication Number Publication Date
WO2007022137A2 WO2007022137A2 (en) 2007-02-22
WO2007022137A3 true WO2007022137A3 (en) 2007-12-21

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/031744 WO2007022137A2 (en) 2005-08-11 2006-08-11 Method and system for placement and pricing of internet-based advertisements or services

Country Status (7)

Country Link
US (2) US8751302B2 (en)
EP (1) EP1913544A4 (en)
JP (1) JP2009505246A (en)
CN (1) CN101253526B (en)
AU (1) AU2006279694B2 (en)
CA (1) CA2614364C (en)
WO (1) WO2007022137A2 (en)

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WO2007022137A2 (en) 2007-02-22
US20070055569A1 (en) 2007-03-08
AU2006279694B2 (en) 2011-11-17
CN101253526B (en) 2011-10-19
JP2009505246A (en) 2009-02-05
US8751302B2 (en) 2014-06-10
EP1913544A2 (en) 2008-04-23
US10672039B2 (en) 2020-06-02
CN101253526A (en) 2008-08-27
AU2006279694A1 (en) 2007-02-22
CA2614364A1 (en) 2007-02-22
CA2614364C (en) 2016-09-27

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