WO2007034260A2 - Linked mobile business and advertising unit - Google Patents
Linked mobile business and advertising unit Download PDFInfo
- Publication number
- WO2007034260A2 WO2007034260A2 PCT/IB2005/003005 IB2005003005W WO2007034260A2 WO 2007034260 A2 WO2007034260 A2 WO 2007034260A2 IB 2005003005 W IB2005003005 W IB 2005003005W WO 2007034260 A2 WO2007034260 A2 WO 2007034260A2
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- WO
- WIPO (PCT)
- Prior art keywords
- mobile business
- linked mobile
- advertising
- unit
- publicity
- Prior art date
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Classifications
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
- G06Q10/063—Operations research, analysis or management
- G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
- G06Q10/087—Inventory or stock management, e.g. order filling, procurement or balancing against orders
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/20—Point-of-sale [POS] network systems
- G06Q20/202—Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0237—Discounts or incentives, e.g. coupons or rebates at kiosk
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0264—Targeted advertisements based upon schedule
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
Definitions
- This invention relates to business units, which are mobile and linked, and which provide retail space for selling products and/or services, and which display publicity (e.g., advertising) on local or external devices. Such publicity may be controlled locally in the business unit or remotely from a control unit.
- the linked mobile business and advertising units represent the next step in an evolution.
- This evolution started with the invention of cars.
- the arrival of cars to society has created new businesses and markets that have been evolving through time.
- the first step in this evolution started when Ford had succeeded producing high quantities of cars.
- Roads for cars and different sidewalks for pedestrians appeared. Each one generating substantial traffic and thereby creating attractive markets. Businesses serving these outdoor moving customers appeared.
- the name of this video is "Modern Marvels, Drive Thru", from The History Channel A&E Television Network, written and produced by Barry Hill.
- the next paragraphs summarize nine evolutionary phases presented in this video.
- Phase 8 Enhancing customer service. Drive-thrus invested more in technology to speed-up service time, increase order-accuracy, clarify menu boards, and obtain better speaker clarity. For instance, in order to speed-up service time, the paying process was automated.
- Fast-food restaurants learned from toll-ways, which were the first to automate the payment process. Toll-ways used a wireless communication system, usually using radio frequency devices. One communication device was at the toll-way station, and the other one was inside the passing car. Toll-ways were able to charge directly to the driver's account.
- Fast-food restaurants also learned from gasoline stations which, in a different way, started automating the payment process creating self-service cashiers at the pump. These self-service cashiers accepted credit cards, debit cards, and special cards.
- Non-customized customer attention are usually dependent on employees for customer recognition. Employee turnover has an impact in customer loyalty. And, even in those business units where the customer has a warm contact with longtime employees, when the same customer buys at another unit from the same chain, usually that customer is unknown.
- Hatzor calls for the "Smart Service Cart” to be controlled by a computer, and while the computer could be local, the Hatzor '474 patent places an emphasis on remote control of operations. Hatzor describes unmanned "Smart Service Carts", and even when Hatzor accepts manned “Smart Service Carts” the operation would still have to be computer controlled.
- Hatzor neither claims, nor discloses with an explained figure, remotely controlled advertising. Hatzor claims only remote control for operation, and does not claim remote control for advertising.
- Hatzor forces the "Smart Service Cart” to have a computer-controlled environmental unit.
- Figure 5 in Hatzor shows, as an example, an air conditioning machine. While this is excellent for certain applications, in general it is too rigid and expensive for many mobile businesses that don't even need air conditioning, much less an environment controlled by a local, or remote, computer.
- Hatzor describes the ⁇ Smart Service Cart" as having a substantial spherical shape. Hatzor is not describing in its specifications or drawings, nor doesn't claim, other shapes that are more efficient in space use.
- Bared strictly requires a walk-in cooler. Many other drive-thru businesses exist and operate successfully without the restriction of a walk-in cooler. Second, Bared doesn't have remotely or locally controlled publicity displays. Third, Bared discloses a convenience store that is built in one place, and installed in another one for a good time. The process of uninstalling, moving, and reinstalling is slow, expensive, and requires infrastructure, such as foundation. Fourth, Bared isn't self sufficient in services such as water, drain, and electricity. This complicates the process of good, available, and affordable sites. Fifth, Bared can't expand and retract the convenience store in an easy way varying its dimensions, and maintaining its unity as a whole. This complicates even further the moving process.
- control unit controlling attributes, such as geographical positions to avoid zone saturation, publicity displayed, promotions to push a specific products, inventory levels to ensure product availability, a customer's credit or debit account to ease customer's transactions in all business units, and a history of operations and transactions.
- Gallery's system doesn't control publicity remotely. It doesn't manage publicity campaigns on the mobile business units. In contrast, it only manages a small display that is aimed only to inform customers about product pricing, and transaction information.
- Gallery's system requires the use of a page controller, as described in its claims. This was intended to page the owner if the system sensed that anyone was moving the cart during non-operation hours. This movement is interpreted as an act of vandalism. This feature forces the system to do an operation that is not necessarily required.
- control unit doesn't control attributes, such inventory levels to ensure product availability, a customer's credit or debit account to ease customer's transactions in all business units, and a history of operations and transactions.
- Amiri discloses a system and method where service centers act only as show rooms, but they don't have products in stock ready to sell. In these service centers, customers can find product samples to feel, touch, and see the product before buying it. But, if the customer actually wants to buy the product, it has to be ordered to the supplier, and the customer has to pick-up the product at the service center when it arrives.
- Amiri requires a service center installed in a facility that can't be mobile. It can't be mobile because it is the address where suppliers ship all the products that customers buy. Amiri aims to reduce shipping costs by eliminating individual packaging, thus Amiri requires service centers to be located in a fixed location, Also, Amiri offers assembly services in their service centers. All these elements give us an idea of the size of the service center. It should be large enough to have it fixed in a specific location.
- Amiri doesn't display locally or remote controlled advertising on service centers according to their geographical zone, or other characteristics. Also, since the service centers are fixed in one location, there is no way to run publicity campaigns over dynamic points that can move from one day to another.
- None of these patents have publicity displays to show advertising that is controlled locally or remotely. None of these patents show businesses linked to a control unit controlling attributes, such as geographical positions to avoid zone saturation, promotions to push specific products, inventory levels to ensure product availability, a customer's credit account to ease customer's transactions in all business units, and a history of operations and transactions.
- This mentioned prior art does not provide speed paying, training space for employees, self-sufficiency in services, or flexible, expandable, and retractable structures that communicate to at least one control unit.
- control unit has an information system that can control several attributes of the chain of business units, such as their geographical positions to avoid zone saturation, inventory levels to ensure product availability, a customer's account to ease customer's transactions in all business units, display of publicity to manage remotely-controlled publicity campaigns, a history of operations and transactions, and where the control unit can provide administrative and information services to the linked mobile business and advertising units;
- a linked mobile business and advertising unit that can sell products, services, and/or publicity.
- a plurality of units, together with a control unit, can form a chain.
- the control unit can sell time and space for the publicity devices controlled by the units. These publicity devices can be located locally or at a distance from the linked mobile business and advertising unit, and close to customer traffic.
- the control unit can run publicity campaigns selecting geographical zones, market segments, times, and dates, while measuring the effect on sales. It can remotely turn on/off publicity devices.
- the control unit can suggest new locations, optimize inventory levels, and centralize customer information and transaction history. The units don't require foundation and can install and uninstall themselves rapidly, leaving no trace.
- the linked mobile business and advertising units are self-sufficient in services such as water, electricity, gas and drain; and, have the flexibility to use these services when available.
- the units can transform themselves to ease transportation, to optimize operation or to protect against vandalism.
- the units can be configured as a drive-thru, drive-in, or drive-inside.
- Figure 1 is diagram showing a chain of mobile business units that are linked to at least one control unit.
- Figure 2 is a diagram showing subchains of linked mobile business and advertising units spread in different geographical areas.
- Figure 3 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when expanded, parked, and in operation.
- Figure 4 is a perspective view showing the preferred embodiment of the linked mobile business and advertising unit using a mobile display device.
- Figure 5 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when in the process of expanding.
- Figure 6 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when is non-operational, parked and secured.
- Figure 7 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when retracted and ready to move.
- Figure 8-A is an upper view showing the preferred embodiment of the linked mobile business and advertising unit when expanded, parked, and in operation.
- Figure 8-B is a frontal view showing the preferred embodiment of the linked mobile business and advertising unit when expanded, parked, and in operation.
- Figure 9 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when it's non- operational, parked and secured, and clarifying the connections to the exterior for services such as water, electricity, gas and the sewer tank.
- Figure 10 is a perspective view showing the front, top, and right side views of an alternative embodiment of the linked mobile business and advertising unit when expanded, parked, and in operation. This is a "drive-inside" alternative.
- Figure 11 is a right side view of the "drive-inside" alternative embodiment of the linked mobile business and advertising unit showing when is in the process of expanding.
- Figure 12-A is a cross-section view showing the right side of the preferred embodiment of the linked mobile business and advertising unit when non-operational, parked and secured, using a vertical telescopic retraction.
- Figure 12-B is a cross-section view showing the right side of the preferred embodiment of the linked mobile business and advertising unit when operational using a vertical telescopic expansion.
- Figure 13-A is a cross-section view showing the right side of an alternative embodiment of the linked mobile business and advertising unit when non-operational, parked, and secured, using a vertical accordion retraction.
- Figure 13-B is a cross-section view showing the right side of an alternative embodiment of the linked mobile business and advertising unit when operational, using a vertical accordion expansion.
- Figure 14-A is a cross-section view showing the right side of an alternative embodiment of the linked mobile business and advertising unit when non-operational, parked and secured, using a horizontal telescopic retraction.
- Figure 14-B is a cross-section view showing the right side of an alternative embodiment of the linked mobile business and advertising unit when operational using a horizontal telescopic expansion.
- Figure 15 is a schematic diagram showing the reception, storage, and consumption of clean water.
- Figure 16 is a schematic diagram showing the reception, storage, and consumption of electricity.
- Figure 17 is a schematic diagram showing the reception, storage, and consumption of gas.
- Figure 18 is a schematic diagram showing the sewer tank, and also showing gray water handling.
- Figure 19 is a block diagram illustrating the method for operating the linked mobile business and advertising unit.
- Figure 20 is a block diagram illustrating the method for operating the chain of linked mobile business and advertising units. REFERENCE NUMERALS FOR DRAWINGS
- Control unit 140 Communications link from the linked mobile business and advertising unit to the control unit
- Figure 1 is a diagram showing a chain of mobile business units that are linked to at least one control unit.
- a group of linked mobile business and advertising units 110, 110' form a chain.
- This chain of linked mobile business and advertising units 110, 110' are connected to a control unit 120 through communications links 140, 140'.
- the control unit 120 connects to publicity clients 146 who want to display their ads on the linked mobile business units 110.
- the control unit 120 also connects to the manufacturer, producer or wholesaler 147 of the goods sold in the linked mobile business and advertising units 110, 110'.
- the control unit 120 connects to publicity clients 146 using communications link 142, and connects to manufacturers 147 using communication link 143.
- Communications links 140, 140', 142, 143 can carry bi-directional communications, and in another alternative they could carry unidirectional communications. These communications links can work in the public Internet, a private Intranet, a public network, a private network, or any combinations of these. Communication links 140, 140', 142, 143 can use radio frequency, satellite, cellular, phone, or ultrasound technologies to transmit text, data, sound, or video information.
- the linked mobile business and advertising units 110, 110' form a chain. Their income is mainly divided in two groups: first, selling goods or services, and second, selling publicity. The publicity does not necessarily have to be related to the goods or services sold in the unit.
- the different linked mobile business units 110, 110' don't have to be in the same line of business. For instance, unit 110' might be a coffee drive-thru, while unit 110' might be a mobile vaccination center. Even when they are in different lines of business they have advantages for being part of the same chain. They share administrative infrastructure, and they share many indirect expenses. They also together form synergy to sell their publicity devices for publicity campaigns.
- the control unit 120 will be able to send publicity to linked mobile business and advertising units 110, 110' depending on their geographical position, customer segment, industry, calendar, and/or time. In addition to publicity, the control unit 120 can also send promotions to the business units 110, HO 7 .
- Linked mobile business and advertising units 110, 110' can send to control unit 120 their historical transactions, inventory levels, customers profiles, geographical positions, and/or service requests.
- Some examples of service requests are request to haul the unit to another geographical position, request for clean water refill, request for gas refill, request for electricity refill, and request for gray water removal, among other requests.
- the control unit 120 can decide if the linked mobile business and advertising unit 110 can receive, send, and share information from other linked mobile business and advertising units 110'. For instance they might need to share inventory levels to be able to tell a customer in which unit a specific product can be found. Also, they might need to share customer profiles to be able to recognize the same customer in different units and provide that customer the same treatment, the same prices, the same discounts, the same customized promotions, and maintain a single database with the history of its operations.
- the lines of business for these linked mobile business and advertising units 110, 110' can be of many different types. Different lines of business include a store, a fast-food establishment, a restaurant, a catering stand, a laundry, a post office, a courier stand, a package delivery service, a vaccination center, a wedding chapel, a tourist information center, a funeral service, a voting place, a catalog pickup and devolution center, a coupon exchange center, a tax service, a cinema, a church, a car wash, a bank, an office, a money transfer center, a cyber cafe, an Internet access point, a training center, a medical service place, a ticket center, and a mechanical service garage, among others.
- Figure 2 is a diagram showing subchains of linked mobile business and advertising units spread in different geographical areas.
- a chain can be divided in smaller chains, also called subchains.
- Linked mobile business and advertising units 11 OA, HOB, HOC, and HOD form subchain 155A.
- Linked mobile business and advertising units HOE, and HOF form subchain 155B.
- Linked mobile business and advertising unit HOD, HOG, and HOH form subchain 155C.
- Subchains 155A, 155B, and 155C form chain 158.
- Each subchain 155 can have smaller sub sub chains in it.
- Geographical zones 150A, 150B, 150C, and 150D are different areas where the linked mobile business and advertising units HO are located.
- a linked mobile business and advertising unit HO can be a part of one or more subchains 155.
- a linked mobile business and advertising unit HO can be a part of a geographical zone 150.
- Each geographical zone 150 can have smaller geographical areas in it.
- the control unit 120 can be inside or outside geographical zones 150.
- the control unit 120 can send orders and information content to the linked mobile business and advertising units 110.
- An order is the one to display a specific publicity to those linked mobile business and advertising units HO that are located in the northwest part of a city.
- Another example would be an order to give promotional discounts to a subchain formed by coffee drive-thrus.
- Another example would be to turn-on display devices and display publicity during specific non- operating hours of units HO that are located near a road that has temporary traffic due to an extraordinary event.
- the control unit 120 can send orders and content to the linked mobile business and advertising units 110 based on a combination of such criteria as geographical position, line of business, industry served, calendar, time, and type of display.
- Subchain 155A operates with less indirect costs because it shares these costs with subchains 155B, and 155C. For instance, the cost of logistics for transporting clean water, the cost of logistics for removing gray water, the cost of control unit 120, the cost to go out an sell publicity, and other costs are shared by all subchains 155. This is how a small subchain with only few units, spreads its costs as if it had large-scale operations.
- Figure 3 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when expanded, parked, and in operation.
- the linked mobile business and advertising unit 110 has a body carriage 160 formed by a plurality of walls and a floor.
- a body carriage cover 165 is on the top of body carriage 160 formed by a plurality of walls and a roof.
- Body carriage cover 165 is positioned telescopically over body carriage 160.
- the materials for these body carriage 160, and body carriage cover 165 can be steel, wood, plastic, aluminum, sheet rock, materials made from stones, materials made from minerals, or any other construction material.
- These publicity devices 175, and 175' can be windows, exhibitors, panels, screens, liquid crystal displays, electronic papers, film substrate based displays, cathodic ray tubes CRT's, grids, speakers, mechanical machines, electric machines, electronic machines, light-bulb arrays, banners, television sets, flat TV sets, High Definition TV sets, or any other kind of publicity display.
- These publicity displays 175, 175' can be fixed on the unit 110, or be mobile to be positioned apart from the unit 110, and close to customer traffic.
- the solar panels 180 are positioned on the top of the body carriage cover 165. Next to the solar panels are the expansible roofs 190, which on the inside have solar reflectors 200.
- a menu 210 Beside the serving window 170 there is a menu 210 that can be replaced. Below the serving window 170 there is a support bar 220 which can be attached and detached. Inside body carriage 160 there is a body carriage skirt 230 that has vertical telescopic movement to start from the inside of body carriage 160 to end below of body carriage 160. On the top of body carriage cover 165 there is an antenna 240 to communicate to at least one control unit 120 ( Figure 1), and to other points.
- the communications handled by this antenna 240 can be radio frequency, satellite, cellular, phone, or ultrasound technologies to transmit text, data, sound, or video information.
- Sensors 185, 185' to detect a customer's arrival can be mechanical sensors, optical sensors, thermal sensors, sound sensors, and motion sensors. Once these sensors 185, 185' are triggered they signal the arrival of a customer, display special publicity, and promotions.
- Figure 4 is a perspective view showing the preferred embodiment of the linked mobile business and advertising unit using a mobile display device.
- a mobile publicity device 177 can be positioned away of the linked mobile business and advertising unit 110.
- the mobile publicity device 177 has an antenna 242 to communicate with the antenna 240 of the linked mobile business and advertising unit 110.
- the mobile publicity devices 177, 177' (not shown) can be panels, screens, liquid crystal displays, electronic papers, film substrate based displays, cathodic ray tubes CRT's, grids, speakers, mechanical machines, electric machines, electronic machines, light-bulb arrays, banners, television sets, flat TV sets, High Definition TV sets, or any other kind of publicity display.
- the lower part of the mobile publicity device 177 has a rechargeable battery 179.
- the linked mobile business and advertising unit 110 can receive publicity content and orders from the control unit 120 ( Figure 1), or it can locally receive publicity content and orders.
- the linked mobile business and advertising unit 110 can receive publicity content and orders from the control unit 120 ( Figure 1), or it can locally receive publicity content and orders.
- FIG. 5 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when in the process of expanding.
- the expansible roofs 190, 190' can use hydraulic devices, mechanical devices, elastic devices, ropes, conveyors, toothed wheels, or any combination thereof, to perform the expansion and the retraction. When retracted, the roofs 190, 190' protect the solar panels 180 ( Figure 3).
- the menu 210 can be removed and installed for every day of operations.
- the support bar 220 can be attached and detached for every day of operations.
- the serving window 170 can be locked or unlocked.
- Figure 6 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when is non-operational, parked and secured. Description of Figure 6.
- the expansible roofs 190, 190' are completely retracted protecting the solar panels 180 ( Figure 3).
- a window shield 260 covers and protects the serving window 170 ( Figure 3).
- the publicity panels 175, 175' are programmed to be on or off during non-operating hours.
- the body carriage skirt 230 is made of peripheral walls coming from the inside of the peripheral walls of body carriage 160.
- FIG. 6 This position of the linked mobile business and advertising unit 110 is used when the unit 110 is parked and secured, i.e., when is not in operation. For example, at the end of the day, the unit is left alone. There is a risk of vandalism and attacks.
- the expansible roofs 190, and 190' are retracted and locked to protect the solar panels 180 (Figure 3).
- the window shield 260 protects the serving window 170 ( Figure 3).
- the body carriage skirt 230 protects the wheels 235 ( Figure 12-A).
- control unit 120 When the linked mobile business and advertising unit 110 is parked and not operating, it still has communication with the control unit 120 ( Figure 1). Thus control unit 120
- Figure 1 can order the linked mobile business and advertising unit 110 to turn on a publicity displays 175, 175' and start displaying publicity.
- the displayed publicity will start at a time, and end a time controlled by the control unit 120 ( Figure 1).
- the displayed publicity will have the content ordered by the control unit 120 ( Figure 1).
- the linked mobile business and advertising unit 110 can program its own schedule and content of publicity for non-operating hours without the help or control of control unit 120 ( Figure 1).
- Figure 7 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when retracted and ready to move.
- the body carriage cover 165 is telescopically covering the body carriage 160 ( Figure 3).
- the body carriage trailer hitch 270 is extracted through a trailer hitch access door 275.
- the body carriage skirt 230 ( Figure 3) is retracted telescopically inside body carriage 160 ( Figure 3), which at the same time is retracted inside body carriage cover 165.
- Wheels 235, and 235' are below body carriage 160 ( Figure 3).
- Window shield 260 protects the serving window 170.
- the linked mobile business and advertising unit 110 can be moved from very short distances (yards), to very long distances (tens of thousands of miles) using this shape. While moving, the control unit 120 ( Figure 1) will know the geographical position of the linked mobile business and advertising unit 110 using one or more of various technologies, or a combination of them, including GPS, radio frequency, array of access points, cellular identification, satellite identification, or pager identification.
- Figure 8-A and Figure 8-B are, respectively, an upper view, and a frontal view showing the preferred embodiment of the linked mobile business and advertising unit when expanded, parked, and in operation.
- the 300 are in a room formed by an interior bathroom wall 310 that connects to the peripheral walls of body carriage 160 ( Figure 3).
- the interior bathroom wall 310 has a bathroom door 320 to allow access.
- the sewer tank door 360 ( Figure 9) is on wall 350.
- the pest control unit 318 is located in a corner.
- FIG 8-A and Figure 8-B operation The toilet 280 allows employees or operators to stay inside the linked mobile business and advertising unit 110.
- Gas is stored in gas tanks 300, and 300'. Water and gas can be added using respectively their connections 330, and 335. Electricity can be added using connection 340. This enables the linked mobile business and advertising unit 110 to receive these resources from the outside.
- a training room can be installed for employees or operators using virtual education, distance learning education, or self- education.
- the pest control unit 318 helps prevent goods against any bug.
- Figure 9 is a perspective view showing the front, top, and right sides of the preferred embodiment of the linked mobile business and advertising unit when it's non- operational, parked and secured, and clarifying the connections to the exterior for services such as water, electricity, gas and the sewer tank.
- FIG. 9 A sewer tank 290 is shown that can be withdrawn from the linked mobile business and advertising unit 110 ( Figure 3) using a sewer tank door 360. There are connections for receiving water 330, gas 335, and electricity 340 on the body carriage wall 350. Operation of Figure 9. Without the need of for any person to be present inside the linked mobile business and advertising unit 110 ( Figure 3), the sewer tank 290 can be extracted from the outside through the sewer tank door 360. This makes easier the process of removing gray water because the sewer tank 290 can be removed at any time, when the unit is operating, or when the unit is not operating.
- Figure 10 is a perspective view showing the front, top, and right side views of an alternative embodiment of the linked mobile business and advertising unit when expanded, parked, and in operation. This is a "drive-inside" alternative.
- FIG. 10 This figure shows an example of a "drive-inside" business unit. Cars drive inside the business unit using drive-inside corridors 270, and 280. There can be publicity inside or outside these corridors. Also, there can be products in these corridors for display or for sell. The rest of the operation is the same as in Figure 3.
- Figure 11 is a right side view of the "drive-inside" alternative embodiment of the linked mobile business and advertising unit showing when is in the process of expanding.
- the drive-inside expansible roofs 195, and 195' are made of folding parts.
- the first folding part connects to body carriage cover 165 at the edge 390.
- the first folding part is moved 180 degrees from its original position, forming a 90-degree angle with the wall of body carriage cover 165.
- the second folding part is moved until it forms a 90-degree angle with the first part, and the third part is moved until it touches the external floor forming a 180-degree angle with the second part.
- the expansible roofs 195, and 195' can use hydraulic devices, mechanical devices, elastic devices, ropes, conveyors, toothed wheels, among others, or any combination of them, to perform the expansion and the retraction.
- Figure 12-A and Figure 12-B are cross-section views showing respectively, first, a view from the right side of the preferred embodiment of the linked mobile business and advertising unit when is non-operational, parked and secured, using a vertical telescopic retraction; and, second, a view from the right side of the preferred embodiment of the linked mobile business and advertising unit when is operational using a vertical telescopic expansion.
- the body carriage cover 165 is telescopically positioned over body carriage 160. Inside body carriage 160 the body carriage skirts 230, 230' are telescopically positioned. The wheels 235, 235' hold the chassis 420 that carries the body carriage 160. The vertical pistons 410, 410' go from the floor of body carriage 160 to the roof of body carriage cover 165.
- the linked mobile business and advertising unit 110 can increase or decrease its volume. It can decrease its volume to be towed in an easier way, and to comply with transportation regulations. It can increase its volume to have a more comfortable environment of operation, and to comply with laws regulating working environments.
- the linked mobile business and advertising unit 110 increases and decreases its volume using vertical pistons 410, 410'.
- these vertical pistons 410 work hydraulically using a telescopic movement.
- volume increase and decrease may be achieved using other devices such as hydraulic devices, mechanical devices, elastic devices, ropes, toothed wheels, conveyors, or any combination of them, among others.
- Figure 13-A and Figure 13-B are cross-section views showing, respectively, a view from the right side of an alternative embodiment of the linked mobile business and advertising unit when is non-operational, parked, and secured, using a vertical accordion retraction; and a view from the right side of an alternative embodiment of the linked mobile business and advertising unit when is operational, using a vertical accordion expansion.
- the body carriage for accordion expansion 425 has accordion expanders 430, 430'. Inside body carriage for accordion expansion 425 the body carriage skirts 230, 230' are telescopically positioned. The wheels 235, 235' hold the chassis 420 that carries the body carriage for accordion expansion 425. The vertical pistons 410, 410' go from floor to roof of the body carriage for accordion expansion 425.
- FIG. 13-A and Figure 13-B Operation of Figure 13-A and Figure 13-B.
- the volume inside body carriage for accordion expanders 425 can be increased or decreased.
- the body carriage 425 increases its volume using accordion expanders 430, and 430'.
- a smaller volume makes towing an easier task. It's also easier to comply with transportation regulations with a small volume.
- a larger volume creates a more comfortable environment of operation. Also, a larger volume makes it easier to comply with laws regulating working environments.
- Vertical pistons 410 are responsible for increasing or decreasing the unit's volume. In this alternate embodiment, these vertical pistons 410 work hydraulically using a telescopic movement. However, in other embodiments, variations in volume may be achieved using other devices such as hydraulic devices, mechanical devices, elastic devices, ropes, conveyors, toothed wheels, or any combination of them, among others.
- Figure 14-A and Figure 14-B are cross-section views showing, respectively, a view from the right side of an alternative embodiment of the linked mobile business and advertising unit when is non-operational, parked and secured, using a horizontal telescopic retraction; and a view from the right side of an alternative embodiment of the linked mobile business and advertising unit when is operational using a horizontal telescopic expansion.
- a body carriage for horizontal expansion 440 and a body carriage cover for horizontal expansion 450 are assembled telescopically.
- Chassis 420 hold the body carriage cover for horizontal expansion 450.
- Wheels 235, and 235' support the chassis 420.
- Horizontal pistons 460, and 460' go from wall of body carriage for horizontal expansion 440 to the wall of body carriage cover for horizontal expansion 450.
- Body carriage skirt 230 is held telescopically inside of body carriage for horizontal expansion 440.
- Body carriage skirt 230' is held telescopically inside of body carriage cover for horizontal expansion 450.
- a foot support 470 is positioned below body carriage for horizontal expansion 440.
- Figure 14-A and Figure 14-B Operation of Figure 14-A and Figure 14-B.
- Volume inside body carriage for horizontal expansion 440 and its cover 450 can be increased or decreased.
- a telescopic increase is performed horizontally.
- An increased volume helps to be towed in an easier way, and to comply with transportation regulations.
- An increased volume helps to have a more comfortable environment of operation, and to comply with laws regulating working environments.
- volume increase and decrease is done using horizontal pistons 460, and 460'.
- these horizontal pistons 460, and 460' work hydraulically using a telescopic movement.
- volume increase and decrease may be achieved using other devices, or combinations of them, such as hydraulic devices, mechanical devices, elastic devices, ropes, conveyors, toothed wheels, or any combination of them, among others.
- Figure 15 is a schematic diagram showing the reception, storage, and consumption of clean water.
- the linked mobile business and advertising unit 110 has an external water connection 330 to receive water from the exterior.
- the external water connection 330 is connected through a pipe to a water meter 510.
- the water meter 510 is connected to a water T connection 560 that has two outputs.
- the first output of water T connection 560 goes to water tank 520.
- the second output of water T connection 560 goes to water consumption points 540.
- Water tank 520 can also receive water from inside the linked mobile business and advertising unit 110 ( Figure 3) using a internal water connection 550.
- Water received from either the water tank 520 or the water T connection 560 goes to a water pump 530 that pumps the water and gives it pressure.
- the water pump 530 supplies water with pressure to water consumption points 540.
- Water can be transmitted through pipes, plumbs, tubes, plastics, hoses, or any combination of them.
- the linked mobile business and advertising unit 110 ( Figure 3) can receive clean water from inside the linked mobile business and advertising unit 110 ( Figure 3) or from outside the linked mobile business and advertising unit 110 ( Figure 3)
- Figure 16 is a schematic diagram showing the reception, storage, and consumption of electricity.
- the linked mobile business and advertising unit 110 has an external electricity connection 340 to receive electricity from the exterior.
- the external electricity connection 340 is connected to an electricity meter 570.
- the electricity meter 570 is connected to an electric switch box 590.
- the electric switch box 590 can route electricity in two different directions.
- the first output of the electric switch box 590 is to a set of rechargeable batteries 575.
- the second output of the electric switch box 590 is to electricity consumption points 580, 580'.
- the rechargeable batteries 575 can receive electricity from solar panels 180.
- the rechargeable batteries 575 can send electricity directly to electricity consumption points 580, 580'. Electricity can be transmitted through cables, wires, conductors, on any combination of them.
- the linked mobile business and advertising unit 110 can receive electricity from solar panels 180, or from a portable electricity generator (not shown), or from any source from inside or outside the linked mobile business and advertising unit 110 ( Figure 3). It has the flexibility to store the received electricity in rechargeable batteries 575, or to send the electricity to electricity consumption points
- Figure 17 is a schematic diagram showing the reception, storage, and consumption of gas.
- the linked mobile business and advertising unit 110 has an external gas connection 335 to receive gas from the exterior.
- the external gas connection 335 is connected through a pipe to a gas meter 610.
- the gas meter 610 is connected to a gas T connection 650 that has two outputs.
- the first output of gas T connection 650 goes to gas tank 620.
- the second output of gas T connection 650 goes to gas consumption points 630.
- Gas tank 620 can also receive gas from inside the linked mobile business and advertising unit 110 ( Figure 3) using a internal gas connection 640.
- Gas received from either the gas tank 620 or the gas T connection 650 goes to gas consumption points 630.
- Gas can be transmitted through pipes, plumbs, tubes, plastics, hoses, or any combination of them.
- the linked mobile business and advertising unit 110 ( Figure 3) can receive gas from the inside or the outside. To receive gas from the inside there is an internal gas connection 640. To receive gas from the outside there is an external gas connection 335. There is a gas meter 610 to let operators know how much gas is coming from outside the linked mobile business and advertising unit 110 ( Figure 3). The gas meter 610 will help operators measuring gas bought, while they are on the go, from different suppliers. Additional gas meters can be installed in different parts of the gas pipeline configuration inside the linked mobile business and advertising unit 110 ( Figure 3) to provide different measures.
- Figure 18 is a schematic diagram showing the sewer tank, and gray water handling.
- Gray water or used water goes to a gray water valve 680.
- the gray water valve 680 can send gray water to either the sewer tank 290, or a gray water connection 690.
- the linked mobile business and advertising unit 110 ( Figure 3) has the flexibility to keep its gray water or its used water in a sewer tank 290, or send it outside to a drain service through a gray water connection 830. Additionally, the sewer tank 290 can be removed to be cleaned or to be replaced by an empty one.
- Figure 19 is a block diagram illustrating the method for operating the linked mobile business and advertising unit.
- Step 710 positioning the linked mobile business and advertising unit in a place close to customer traffic is composed by steps 712 moving the linked mobile business and advertising unit to a desired place, 714 parking the linked mobile business and advertising unit in the desired place, and 716 setting the linked mobile business and advertising unit ready for business transactions.
- Step 720 performing business transactions is composed by steps 722 receiving an order from the customer, 724 charging for the order to the customer, and 726 delivering the order to the customer.
- Step 730 displaying publicity is composed by steps 732 receiving the content of publicity for displaying, 734 receiving the publicity orders for displaying the content of publicity, and 736 displaying the publicity according to the publicity orders. There is an optional additional step 738 (not shown) evaluating the effect of publicity on sales.
- Step 740 communicating to at least one control unit is composed by steps 742 sending information to at least one control unit, and step 744 receiving information from at least one control unit.
- FIG. 18 Operation of Figure 18.
- the operational process of Figure 19 starts with step 712 involving the activities for moving the linked mobile business and advertising unit to a desired place.
- the linked mobile business and advertising unit can be self-propelled or moved by someone else. The idea is to get close to customer traffic. While the linked mobile business and advertising unit is moving from one place to another, it's volume can be retracted. With a smaller volume it will be easier to comply with transportation regulations.
- step 712 moving the linked mobile business and advertising unit reduces the risk associated with anchoring the business unit to one site.
- This flexibility allows the linked mobile business and advertising unit to be close to customer traffic. Perhaps during the summer the linked mobile business and advertising unit needs to be in a different place than during the winter. Or there might be special days, like spring breaks, causing heavy traffic on certain roads. Furthermore, locations like stadiums attract a large number of people for just a couple of hours.
- step 714 namely parking the linked mobile business and advertising unit in the desired place.
- the linked mobile business and advertising unit is not yet performing business transactions selling products or services.
- the unit has the option to change its form again to be parked and secured.
- the unit can be left alone overnight, and it has its protection against vandalism.
- the next step is 716, namely setting the linked mobile business and advertising unit ready for business transactions.
- the linked mobile business and advertising unit arrived to a desired place it has the option to increases its volume, and can start operating right away. It doesn't necessarily require infrastructure like foundation, water connection, gas connection, or electricity connection. The unit is self sufficient in all these services. However, if the services exist, the linked mobile unit is ready to use them.
- the linked mobile business and advertising unit has the option to allow handicapped people to work in it. Also, the option to allow handicapped people to perform the unit's expansion and retraction of volume. While the linked mobile business and advertising unit is operating, it can receive cars through a drive-thru window, and pedestrians on a serving window.
- the linked mobile business and advertising unit When it is operating, the linked mobile business and advertising unit performs step 722 receiving orders from customers.
- the order can be placed outside and far away from the linked mobile business and advertising unit, or right in front of it.
- the linked mobile business and advertising unit can place a wireless, or wired, apparatus with a microphone and a menu, few yards away from the linked mobile business and advertising unit.
- the linked mobile business and advertising unit has the option to recognize that a customer is getting close and it can display publicity and promotions for that customer. If the linked mobile business and advertising unit identifies the customer, it displays specific publicity and specific promotions that are of interest for that customer.
- the linked mobile business and advertising unit After receiving the order, the linked mobile business and advertising unit, on step 724 charges the customer for the order. To speed up the process there is an option to charge directly to a customer account.
- Customers may be identified immediately by their car's license plates, by a member card, or by radio frequency checking for a special device that customers should have on their car or carry with themselves.
- the linked mobile business and advertising unit on step 726 delivers the order to the customer. It may use a special package to help drivers carry, in their cars, the products they just bought. And there might be another kind of package for pedestrians. An operator, or a group of them, can execute the operation of the linked mobile business and advertising unit. But also, there is the option to have the linked mobile business and advertising unit working automatically with no people involved.
- the linked mobile business and advertising unit sells publicity taking advantage of its attractive location close to customer traffic.
- the linked mobile business until goes through step 732 receiving the content of publicity for displaying. It can receive this content directly in the linked mobile business and advertising unit, or remotely from at least one control unit.
- the linked mobile business and advertising unit on step 734 receives the publicity orders for displaying the content of publicity.
- These orders instruct the linked mobile business and advertising unit which publicity content it will show, in which geographical zone, to which market segment, on which days, and at what time. It can use any of these attributes or a combination of them. It can receive these orders directly in the linked mobile business and advertising unit, or remotely from at least one control unit.
- the linked mobile business and advertising unit After receiving the orders, the linked mobile business and advertising unit, on step 736, displays the publicity according to the publicity orders. It can even display publicity after operating hours.
- the orders should include the instruction to turn on a publicity device, and to turn it off after a time. This will make an efficient use of energy.
- the linked mobile business and advertising unit has the option to execute an additional step 738 (not shown) to evaluate the effect of publicity on sales. It can provide statistics and measurements about the behavior of sales comparing them before, during, and after publicity campaigns.
- step 742 it sends information to at least one control unit, and in step 744 it receives information from at least one control unit.
- the linked mobile business and advertising unit sends information such as its geographical position, its inventory levels, requests to search product in other units, requests for reordering products, history of transactions performed, requests for clean water, requests for gas, requests for electricity, requests for energy, requests for cleaning sewer tank, and requests for unit towing, among others. It can send any of these information sets, or a combination of them.
- the linked mobile business and advertising unit receives information such as publicity content remotely elaborated, publicity orders remotely elaborated, inventory level requests, customer information, and anticipation for unit towing, among others. It can receive any of these information sets, or a combination of them.
- Figure 20 is a block diagram illustrating the method for operating the chain of linked mobile business and advertising units.
- the major steps for this method for operating the chain of linked mobile business and advertising units are 750 attending the plurality of linked mobile business and advertising units, and 760 providing information services to the plurality of linked mobile business.
- the step 750 attending the plurality of linked mobile business and advertising units is composed by steps 752 sending information to the plurality of linked mobile business and advertising units, and 754 receiving information from the plurality of linked mobile business and advertising units.
- the control unit is responsible for forming chains with the linked mobile business and advertising units. It can also form subchains inside the chains.
- the control unit can serve one or more chains. There can be more than one control unit, and if there are more than one, they can interact with each other.
- One chain of linked mobile business and advertising units can share the same brand. However, two different chains differentiated by their brand can share a geographical zone that is attractive for a third party looking to buy time and space on their publicity devices. Thus the control unit can form a logic chain for this goal.
- the control unit in step 752 sends information to the plurality of linked mobile business and advertising units.
- This information includes publicity content, publicity orders, inventory level requests, customer information, and anticipation for unit towing, among others. It can send any of these information sets, or a combination of them.
- the control unit receives information from the plurality of linked mobile business and advertising units.
- This information includes geographical position, inventory levels, requests for product in stock search in other units, requests for products, transactions, requests for clean water, requests for gas, requests for electricity, requests for energy, requests for cleaning sewer tank, and requests for unit towing. It can receive any of these information sets or a combination of them.
- the control unit in step 760 provides information services to the plurality of the linked mobile business and advertising units.
- These information services include consolidating customer's transactions in a customer's account, administrative services, support for point of sale services, data warehousing services, business intelligence services, billing services, fees services, and commissions services.
- the linked mobile business and advertising units will identify a customer that has bought products or services from other linked mobile business and advertising units. Every linked mobile business and advertising unit share the same customer history, every unit knows the preferences of the customer, and can give a warmer touch during the sales process.
- control unit there is an additional optional step 770 for selling space and time for publicity to be displayed on the plurality of linked mobile business and advertising units.
- Third parties, companies, public relations agencies, marketing firms, and others can buy time and space to publish their ads on the publicity devices on the linked mobile business and advertising units. These firms might want to execute a publicity campaign in a geographical zone, or target a market segment or type of consumer, and they might want to show their ads only on certain days and just during specific hours.
- the control unit can instruct the linked mobile business to start a publicity campaign. This process can be fully automated, can be manual, or can have a combination of both.
- step 780 for locating the plurality of linked mobile business and advertising units in geographical dispersed areas.
- This step includes activities such as finding the geographical position of at least one linked mobile business and advertising unit, suggesting new positions for the linked mobile business and advertising units, and issuing orders to move at least one linked mobile business and advertising unit from one point to another.
- control unit It is one of the functions of the control unit to make sure that the linked mobile business and advertising units are not saturating an area. While traditional franchisers delimit the areas where franchisees can install themselves, here a big difference is that the linked mobile business and advertising units are free to move to look for their customers.
- the control unit makes sure that a linked mobile unit is not moving out of a specific prearranged area, and that several linked mobile units are not saturating an area.
- linked mobile business and advertising units of this invention can be grouped in many types of chains, and subchains. Also, in order to increase and decrease their volume they can grow in any dimension vertical, horizontal, and depth, or any combination of these dimensions.
- the linked mobile business and advertising unit can have other shapes, different sizes, different colors, have its different parts connected in a different mode, use different materials, be made entirely or modularly, have different modes of operation, etc... It is believed that various substitutions, alterations, and modifications to the specific embodiments described herein, including but not limited to those implementation variations specifically noted herein, may be made to the disclosed embodiment without departing from the spirit and scope of the invention, as defined in the appended claims, which follow.
Abstract
Description
Claims
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Also Published As
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US20100023372A1 (en) | 2010-01-28 |
CA2614464A1 (en) | 2007-03-29 |
CN101268459A (en) | 2008-09-17 |
WO2007034260A3 (en) | 2007-07-05 |
BRPI0520562A2 (en) | 2009-05-19 |
MX2008001105A (en) | 2008-02-27 |
WO2007034260B1 (en) | 2007-10-18 |
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