WO2007034260B1 - Linked mobile business and advertising unit - Google Patents

Linked mobile business and advertising unit

Info

Publication number
WO2007034260B1
WO2007034260B1 PCT/IB2005/003005 IB2005003005W WO2007034260B1 WO 2007034260 B1 WO2007034260 B1 WO 2007034260B1 IB 2005003005 W IB2005003005 W IB 2005003005W WO 2007034260 B1 WO2007034260 B1 WO 2007034260B1
Authority
WO
WIPO (PCT)
Prior art keywords
mobile business
linked mobile
advertising
unit
business
Prior art date
Application number
PCT/IB2005/003005
Other languages
French (fr)
Other versions
WO2007034260A3 (en
WO2007034260A2 (en
Inventor
Gonzalez Marcelo Morales
Original Assignee
Gonzalez Marcelo Morales
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Gonzalez Marcelo Morales filed Critical Gonzalez Marcelo Morales
Priority to CA002614464A priority Critical patent/CA2614464A1/en
Priority to PCT/IB2005/003005 priority patent/WO2007034260A2/en
Priority to CNA2005800516461A priority patent/CN101268459A/en
Priority to BRPI0520562-0A priority patent/BRPI0520562A2/en
Priority to US11/994,470 priority patent/US20100023372A1/en
Priority to MX2008001105A priority patent/MX2008001105A/en
Publication of WO2007034260A2 publication Critical patent/WO2007034260A2/en
Publication of WO2007034260A3 publication Critical patent/WO2007034260A3/en
Publication of WO2007034260B1 publication Critical patent/WO2007034260B1/en

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/08—Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/087—Inventory or stock management, e.g. order filling, procurement or balancing against orders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/20—Point-of-sale [POS] network systems
    • G06Q20/202—Interconnection or interaction of plural electronic cash registers [ECR] or to host computer, e.g. network details, transfer of information from host to ECR or from ECR to ECR
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0237—Discounts or incentives, e.g. coupons or rebates at kiosk
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G06Q30/0266—Vehicular advertisement based on the position of the vehicle

Abstract

A linked mobile business and advertising unit that can sell products, services, and/or publicity. A plurality of units, together with a control unit, can form a chain. The control unit can sell time and space for the publicity devices controlled by the units. It can run publicity campaigns selecting geographical zones, market segments, times, and dates, while measuring the effect on sales. It can remotely turn on/off publicity devices. The control unit can suggest new locations, optimize inventory levels, and centralize customer information and transaction history. The units don't require foundation and can install/uninstall themselves rapidly, leaving no trace. The units are self-sufficient in services such as water, electricity, gas and drain; and, have flexibility to use these services when available. The units can transform themselves to ease transportation, to optimize operation or to protect against vandalism. The units can be configured as drive-thru, drive-in, or drive-inside.

Claims

AMENDED CLAIMS
Received by the international bureau on 02 July 2007 (02.07.2007)
What I claim is:
1. A linked mobile business and advertising unit, comprising a body carriage operating in an outdoor environment, means for displaying publicity controlled by a remote control unit, means for selling items, and means for linking to at least one control unit whereby these elements cooperate to enable a business to be located close to customer outdoor traffic, performing business transactions, and displaying remotely controlled publicity, with remote coordination to increase the business efficiency as part of a chain.
2. The linked mobile business and advertising unit of claim 1, wherein said business can be selected from the group consisting of a store, a fast-food establishment, a restaurant, a catering stand, a laundry, a post office, a courier stand, a package delivery service center, a vaccination center, a wedding chapel, a tourist information center, a funeral service, a voting place, a catalog pickup and devolution center, a coupon exchange center, a tax service center, a cinema, a church, a car wash, a bank, a money transfer center, an office, a cyber cafe, an
Internet access point, a training center, a medical service place, a ticket center, and a mechanical service garage.
3. The linked mobile business and advertising unit of claim 1, wherein said means for displaying publicity comprises devices for showing publicity, and means for controlling publicity.
35. The linked mobile business and advertising unit of claim 34, wherein said means for training and educating people who work inside said linked mobile business and advertising unit can be selected from the group consisting of a computer, an Internet connection, and a desk.
36. The linked mobile business and advertising unit of claim 1, further including means for a computer controlled operation of the mobile business unit where no people is required to operate said linked mobile business and advertising unit.
37. A chain of linked mobile business and advertising units comprising, a plurality of linked mobile business and advertising units, and at least one control unit.
38. The chain of linked mobile business and advertising units of claim 37, wherein said linked mobile business and advertising unit comprises a body carriage operating in an outdoor environment, means for displaying publicity controlled by a remote control unit, means for selling items, and means for linking to at least one control unit.
39. The chain of linked mobile business and advertising units of claim 37, wherein said control unit comprises means for communicating with a plurality of linked mobile business and advertising units, and means for controlling the linked mobile business and advertising units. account for each customer, consolidate transaction history, order refills of clean water, order refills of gas, order refills of electricity, order refills of energy, order cleaning of sewer tank, order towing of a unit, check geographical location of a unit, and check geographical dispersion of units.
45. The chain of linked mobile business and advertising units of claim 37, wherein said chain system can be divided in smaller chains also called subchains.
46.A method of operating a linked mobile business and advertising unit comprising the steps: positioning said linked mobile business and advertising unit in a place close to customer traffic, performing business transactions, displaying publicity following the orders of a remote control unit, and communicating to at least one control unit.
47. The method of operating the linked mobile business and advertising unit of claim 46, wherein the step of positioning said linked mobile business and advertising unit in a place close to customer traffic comprises the steps: moving said linked mobile business and advertising unit to a desired place, parking said linked mobile business and advertising unit in said desired place, and setting said linked mobile business and advertising unit ready for business transactions. consisting of man controlled, computer controlled, and a combination of manual and computer controlled.
62. The method of operating a chain of claim 56, wherein the step of locating the plurality of linked mobile business and advertising units in geographical dispersed areas includes activities that can be selected from the group of finding the geographical position of at least one linked mobile business and advertising unit, suggesting new positions for the linked mobile business and advertising units, and issuing orders to move at least one linked mobile business and advertising unit from one point to another.
63. The linked mobile business and advertising unit of claim 3, further including means for recognizing a customer getting close to said linked mobile business and advertising unit.
PCT/IB2005/003005 2005-09-22 2005-09-22 Linked mobile business and advertising unit WO2007034260A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
CA002614464A CA2614464A1 (en) 2005-09-22 2005-09-22 Linked mobile business and advertising unit
PCT/IB2005/003005 WO2007034260A2 (en) 2005-09-22 2005-09-22 Linked mobile business and advertising unit
CNA2005800516461A CN101268459A (en) 2005-09-22 2005-09-22 Mobile networking business and advertising unit
BRPI0520562-0A BRPI0520562A2 (en) 2005-09-22 2005-09-22 connected mobile business and advertising unit
US11/994,470 US20100023372A1 (en) 2005-09-22 2005-09-22 Linked mobile business and advertising unit
MX2008001105A MX2008001105A (en) 2005-09-22 2005-09-22 Linked mobile business and advertising unit.

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IB2005/003005 WO2007034260A2 (en) 2005-09-22 2005-09-22 Linked mobile business and advertising unit

Publications (3)

Publication Number Publication Date
WO2007034260A2 WO2007034260A2 (en) 2007-03-29
WO2007034260A3 WO2007034260A3 (en) 2007-07-05
WO2007034260B1 true WO2007034260B1 (en) 2007-10-18

Family

ID=37889169

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2005/003005 WO2007034260A2 (en) 2005-09-22 2005-09-22 Linked mobile business and advertising unit

Country Status (6)

Country Link
US (1) US20100023372A1 (en)
CN (1) CN101268459A (en)
BR (1) BRPI0520562A2 (en)
CA (1) CA2614464A1 (en)
MX (1) MX2008001105A (en)
WO (1) WO2007034260A2 (en)

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Also Published As

Publication number Publication date
CA2614464A1 (en) 2007-03-29
US20100023372A1 (en) 2010-01-28
BRPI0520562A2 (en) 2009-05-19
WO2007034260A3 (en) 2007-07-05
CN101268459A (en) 2008-09-17
MX2008001105A (en) 2008-02-27
WO2007034260A2 (en) 2007-03-29

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