WO2007053433A3 - Custom user definable keyword bidding system and method - Google Patents

Custom user definable keyword bidding system and method Download PDF

Info

Publication number
WO2007053433A3
WO2007053433A3 PCT/US2006/041893 US2006041893W WO2007053433A3 WO 2007053433 A3 WO2007053433 A3 WO 2007053433A3 US 2006041893 W US2006041893 W US 2006041893W WO 2007053433 A3 WO2007053433 A3 WO 2007053433A3
Authority
WO
WIPO (PCT)
Prior art keywords
bidding
keywords
user
rules
business entity
Prior art date
Application number
PCT/US2006/041893
Other languages
French (fr)
Other versions
WO2007053433A2 (en
Inventor
Kevin Smith
Dipendra Malhotra
Original Assignee
Omniture Inc
Kevin Smith
Dipendra Malhotra
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Omniture Inc, Kevin Smith, Dipendra Malhotra filed Critical Omniture Inc
Priority to CA002627185A priority Critical patent/CA2627185A1/en
Priority to AU2006309083A priority patent/AU2006309083A1/en
Priority to JP2008537963A priority patent/JP5021661B2/en
Priority to EP06826801A priority patent/EP1952325A4/en
Publication of WO2007053433A2 publication Critical patent/WO2007053433A2/en
Publication of WO2007053433A3 publication Critical patent/WO2007053433A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/04—Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A system and method allow a user or business entity to create customized rules for bidding on keywords to/from a search engine. A bid automation engine allows a user or business entity to specify a number of rules for bidding on keywords used in Internet advertising campaigns. The bid automation engine may be part of, or interface with, a web analytics tool and/or a bid management system to provide user-defined strategies for bidding on keywords. Accordingly, a user or business entity may set up a customized bidding strategy for keywords by building sets of bidding rules.
PCT/US2006/041893 2005-10-28 2006-10-26 Custom user definable keyword bidding system and method WO2007053433A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CA002627185A CA2627185A1 (en) 2005-10-28 2006-10-26 Custom user definable keyword bidding system and method
AU2006309083A AU2006309083A1 (en) 2005-10-28 2006-10-26 Custom user definable keyword bidding system and method
JP2008537963A JP5021661B2 (en) 2005-10-28 2006-10-26 Custom user definable keyword bidding system and method
EP06826801A EP1952325A4 (en) 2005-10-28 2006-10-26 Custom user definable keyword bidding system and method

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US73115905P 2005-10-28 2005-10-28
US60/731,159 2005-10-28
US11/510,064 US8219457B2 (en) 2005-10-28 2006-08-24 Custom user definable keyword bidding system and method
US11/510,064 2006-08-24

Publications (2)

Publication Number Publication Date
WO2007053433A2 WO2007053433A2 (en) 2007-05-10
WO2007053433A3 true WO2007053433A3 (en) 2009-04-30

Family

ID=38007018

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/041893 WO2007053433A2 (en) 2005-10-28 2006-10-26 Custom user definable keyword bidding system and method

Country Status (6)

Country Link
US (2) US8219457B2 (en)
EP (1) EP1952325A4 (en)
JP (1) JP5021661B2 (en)
AU (1) AU2006309083A1 (en)
CA (1) CA2627185A1 (en)
WO (1) WO2007053433A2 (en)

Families Citing this family (43)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8489460B2 (en) * 2003-02-26 2013-07-16 Adobe Systems Incorporated Method and apparatus for advertising bidding
US8219457B2 (en) * 2005-10-28 2012-07-10 Adobe Systems Incorporated Custom user definable keyword bidding system and method
US11887175B2 (en) 2006-08-31 2024-01-30 Cpl Assets, Llc Automatically determining a personalized set of programs or products including an interactive graphical user interface
JP5220297B2 (en) * 2006-10-17 2013-06-26 ヤフー株式会社 Ad delivery method based on keywords and conditions
US20080103897A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Normalizing and tracking user attributes for transactions in an advertising exchange
US20080103902A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Orchestration and/or exploration of different advertising channels in a federated advertising network
US20080103953A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Tool for optimizing advertising across disparate advertising networks
US20080103955A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Accounting for trusted participants in an online advertising exchange
US20080103795A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Lightweight and heavyweight interfaces to federated advertising marketplace
US20080103792A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Decision support for tax rate selection
US20080103900A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Sharing value back to distributed information providers in an advertising exchange
US8788343B2 (en) * 2006-10-25 2014-07-22 Microsoft Corporation Price determination and inventory allocation based on spot and futures markets in future site channels for online advertising
US8533049B2 (en) * 2006-10-25 2013-09-10 Microsoft Corporation Value add broker for federated advertising exchange
US20080103898A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Specifying and normalizing utility functions of participants in an advertising exchange
US20080103837A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Risk reduction for participants in an online advertising exchange
US20080103896A1 (en) * 2006-10-25 2008-05-01 Microsoft Corporation Specifying, normalizing and tracking display properties for transactions in an advertising exchange
US8589233B2 (en) * 2006-10-25 2013-11-19 Microsoft Corporation Arbitrage broker for online advertising exchange
US7698166B2 (en) * 2006-10-25 2010-04-13 Microsoft Corporation Import/export tax to deal with ad trade deficits
US20090089169A1 (en) * 2007-09-28 2009-04-02 Google Inc. Event Based Serving
US20090234734A1 (en) * 2008-03-17 2009-09-17 Microsoft Corporation Bidding on related keywords
US8682839B2 (en) * 2008-06-02 2014-03-25 Microsoft Corporation Predicting keyword monetization
US20090327162A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Price estimation of overlapping keywords
US20090327083A1 (en) * 2008-06-27 2009-12-31 Microsoft Corporation Automating on-line advertisement placement optimization
US20090327331A1 (en) * 2008-06-30 2009-12-31 Microsoft Corporation Ad system that interacts with plural ad engines
CN102129431B (en) * 2010-01-13 2014-04-02 阿里巴巴集团控股有限公司 Search method and system applied to online trading platform
US8566166B1 (en) * 2010-01-25 2013-10-22 Pricegrabber.Com, Inc. Rule-based bidding platform
WO2021220058A1 (en) 2020-05-01 2021-11-04 Monday.com Ltd. Digital processing systems and methods for enhanced collaborative workflow and networking systems, methods, and devices
US20120173326A1 (en) * 2010-12-31 2012-07-05 David Tao Keyword bid management in an online advertising system
TW201501057A (en) * 2013-06-28 2015-01-01 Tutorabc Inc Keyword based automatic pricing method and search engine promotion system
US8983863B2 (en) * 2013-07-15 2015-03-17 Azul Mobile, Inc. Bidding engine for intention-based e-commerce among buyers and competing sellers
US10438288B1 (en) * 2014-06-06 2019-10-08 Marstone, Inc. Multidimensional asset management tag pivot apparatuses, methods and systems
US11386454B1 (en) 2014-08-29 2022-07-12 Cpl Assets, Llc Systems, methods, and devices for optimizing advertisement placement
US10672027B1 (en) 2015-03-10 2020-06-02 Cpl Assets, Llc Systems, methods, and devices for determining predicted enrollment rate and imputed revenue for inquiries associated with online advertisements
US10692106B2 (en) * 2017-10-30 2020-06-23 Facebook, Inc. Dynamically modifying digital content distribution campaigns based on triggering conditions and actions
US11436359B2 (en) 2018-07-04 2022-09-06 Monday.com Ltd. System and method for managing permissions of users for a single data type column-oriented data structure
US11698890B2 (en) 2018-07-04 2023-07-11 Monday.com Ltd. System and method for generating a column-oriented data structure repository for columns of single data types
US11175816B2 (en) 2019-11-18 2021-11-16 Monday.Com Digital processing systems and methods for automatic user time zone updates in collaborative work systems
US11829953B1 (en) 2020-05-01 2023-11-28 Monday.com Ltd. Digital processing systems and methods for managing sprints using linked electronic boards
US11782582B2 (en) 2021-01-14 2023-10-10 Monday.com Ltd. Digital processing systems and methods for detectable codes in presentation enabling targeted feedback in collaborative work systems
CN113674013A (en) * 2021-07-08 2021-11-19 上海百秋电子商务有限公司 Advertisement bidding adjustment method and system based on merchant self-defined rules
US11741071B1 (en) 2022-12-28 2023-08-29 Monday.com Ltd. Digital processing systems and methods for navigating and viewing displayed content
US11886683B1 (en) 2022-12-30 2024-01-30 Monday.com Ltd Digital processing systems and methods for presenting board graphics
US11893381B1 (en) 2023-02-21 2024-02-06 Monday.com Ltd Digital processing systems and methods for reducing file bundle sizes

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030033292A1 (en) * 1999-05-28 2003-02-13 Ted Meisel System and method for enabling multi-element bidding for influencinga position on a search result list generated by a computer network search engine

Family Cites Families (42)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6421675B1 (en) * 1998-03-16 2002-07-16 S. L. I. Systems, Inc. Search engine
US6721713B1 (en) * 1999-05-27 2004-04-13 Andersen Consulting Llp Business alliance identification in a web architecture framework
US7315826B1 (en) * 1999-05-27 2008-01-01 Accenture, Llp Comparatively analyzing vendors of components required for a web-based architecture
US7065500B2 (en) * 1999-05-28 2006-06-20 Overture Services, Inc. Automatic advertiser notification for a system for providing place and price protection in a search result list generated by a computer network search engine
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US7716077B1 (en) * 1999-11-22 2010-05-11 Accenture Global Services Gmbh Scheduling and planning maintenance and service in a network-based supply chain environment
US7225151B1 (en) * 2000-01-27 2007-05-29 Brad S Konia Online auction bid management system and method
AU2001277265A1 (en) * 2000-07-05 2002-01-14 Daren Paul Murrer Paid search engine bid management
US7672894B2 (en) * 2001-07-20 2010-03-02 Shopzilla, Inc. Automated bidding system for use with online auctions
US20030101126A1 (en) * 2001-11-13 2003-05-29 Cheung Dominic Dough-Ming Position bidding in a pay for placement database search system
US6826572B2 (en) * 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
US7363254B2 (en) 2001-11-30 2008-04-22 Skinner Christopher J Automated web ranking bid management account system
US7295996B2 (en) * 2001-11-30 2007-11-13 Skinner Christopher J Automated web ranking bid management account system
US20080189408A1 (en) * 2002-10-09 2008-08-07 David Cancel Presenting web site analytics
US7054857B2 (en) 2002-05-08 2006-05-30 Overture Services, Inc. Use of extensible markup language in a system and method for influencing a position on a search result list generated by a computer network search engine
JP5108227B2 (en) * 2002-12-14 2012-12-26 エヌエイチエヌ ビジネス プラットフォーム コーポレーション Search result list generation system and method
US7240077B1 (en) * 2002-12-30 2007-07-03 Amazon.Com, Inc. Web site content change management
KR100540229B1 (en) * 2003-02-25 2006-01-10 엘지전자 주식회사 Device and the Method for improving the performance in sending end of mobile phone
US7649838B2 (en) * 2003-03-31 2010-01-19 Adknowledge, Inc. System and method for ranking the quality of internet traffic directed from one web site to another
US7117202B1 (en) * 2003-06-30 2006-10-03 Sun Microsystems, Inc. System and method for computer based searches using genetic algorithms
US7281042B2 (en) * 2003-08-15 2007-10-09 Oversee.Net Internet domain keyword optimization
GB2405233A (en) * 2003-08-22 2005-02-23 Smartmarket Technologies Ltd Electronic mail transactions
US7627829B2 (en) * 2003-09-19 2009-12-01 Yahoo! Inc. Command center and interface for web based business merchandising and service
US7444314B2 (en) * 2003-12-01 2008-10-28 International Business Machines Corporation Methods and apparatus for business rules authoring and operation employing a customizable vocabulary
US20050144064A1 (en) * 2003-12-19 2005-06-30 Palo Alto Research Center Incorporated Keyword advertisement management
JP2005228231A (en) * 2004-02-16 2005-08-25 Fujitsu Ltd Auction method, auction program and auction device
US7672885B2 (en) 2004-03-17 2010-03-02 At&T Intellectual Property I, L. P. Consolidated purchasing system for search term auctions
US8423634B2 (en) * 2004-05-24 2013-04-16 Neustar, Inc. System and method for determining cost of website performance
US7788159B1 (en) * 2004-07-01 2010-08-31 SuperMedia LLC Bid management optimization system and apparatus
US20060026064A1 (en) * 2004-07-30 2006-02-02 Collins Robert J Platform for advertising data integration and aggregation
AU2005277210A1 (en) * 2004-08-19 2006-03-02 Claria, Corporation Method and apparatus for responding to end-user request for information
US20060074749A1 (en) * 2004-10-01 2006-04-06 Reachlocal, Inc. Method and apparatus for allocating a campaign budget among publishers for a marketing campaign
US20060074747A1 (en) * 2004-10-01 2006-04-06 Reachlocal, Inc. Method and apparatus for performing a marketing campaign on behalf of an advertiser
US8375434B2 (en) * 2004-12-31 2013-02-12 Ntrepid Corporation System for protecting identity in a network environment
US20060224496A1 (en) * 2005-03-31 2006-10-05 Combinenet, Inc. System for and method of expressive sequential auctions in a dynamic environment on a network
US20060229938A1 (en) * 2005-04-07 2006-10-12 Weipeng Yan Computing online advertising statistics in real time
US20060282314A1 (en) * 2005-06-10 2006-12-14 Yahoo! Inc. Universal advertisement services architecture
US9558498B2 (en) * 2005-07-29 2017-01-31 Excalibur Ip, Llc System and method for advertisement management
US7548915B2 (en) * 2005-09-14 2009-06-16 Jorey Ramer Contextual mobile content placement on a mobile communication facility
US8219457B2 (en) * 2005-10-28 2012-07-10 Adobe Systems Incorporated Custom user definable keyword bidding system and method
WO2008039784A2 (en) * 2006-09-25 2008-04-03 Compete, Inc. Website analytics
EP2176730A4 (en) * 2007-08-08 2011-04-20 Baynote Inc Method and apparatus for context-based content recommendation

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030033292A1 (en) * 1999-05-28 2003-02-13 Ted Meisel System and method for enabling multi-element bidding for influencinga position on a search result list generated by a computer network search engine

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP1952325A4 *

Also Published As

Publication number Publication date
AU2006309083A1 (en) 2007-05-10
US8219457B2 (en) 2012-07-10
EP1952325A2 (en) 2008-08-06
JP2009514105A (en) 2009-04-02
JP5021661B2 (en) 2012-09-12
WO2007053433A2 (en) 2007-05-10
US10453118B2 (en) 2019-10-22
US20120303465A1 (en) 2012-11-29
EP1952325A4 (en) 2010-05-26
CA2627185A1 (en) 2007-05-10
US20070100708A1 (en) 2007-05-03

Similar Documents

Publication Publication Date Title
WO2007053433A3 (en) Custom user definable keyword bidding system and method
WO2007051067A3 (en) Classification and management of keywords across multiple campaigns
WO2004006054A3 (en) Methods and apparatuses for financing and marketing a creative work
WO2008101130A3 (en) Music-based search engine
WO2008030510A3 (en) System and method for weighted search and advertisement placement
WO2006105377A3 (en) System for and method of expressive sequential auctions in a dynamic environment on a network
GB2447180A (en) Property rating and ranking system and method
WO2006005001A3 (en) Method and system for automated intelligent electronic advertising
WO2007106403A3 (en) Methods and systems to generate rules to identify data items
WO2007038714A3 (en) Collection and delivery of internet ads
WO2007025130A3 (en) Search system and method
WO2008009017A3 (en) Method and system for qualifying keywords in query strings
WO2008154142A3 (en) System and method for permitting geographically-pertinent information to be ranked by users according to users' geographic proximity to information and to each other for affecting the ranking of such information
WO2008054505A3 (en) Topic specific generation and editing of media assets
WO2008106665A3 (en) Graph-based search leveraging sentiment analysis of user comments
WO2006091966A3 (en) Methods and apparatuses for sorting lists for presentation
WO2009086427A8 (en) Systems and methods for workflow processing
WO2008033869A3 (en) The ratio index
WO2007061975A3 (en) Dynamically editable electronic product catalogs
WO2009102412A3 (en) Method and system for automated search for, and retrieval and distribution of, information
WO2007062397A3 (en) Inferring search category synonyms from user logs
WO2006017575A3 (en) Commercial shape search engine
WO2010138772A3 (en) Merging search results
WO2005006283A3 (en) Rendering advertisements with documents having one or more topics using user topic interest information
WO2008039542A3 (en) System and method of ad-hoc analysis of data

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application
ENP Entry into the national phase

Ref document number: 2627185

Country of ref document: CA

ENP Entry into the national phase

Ref document number: 2008537963

Country of ref document: JP

Kind code of ref document: A

NENP Non-entry into the national phase

Ref country code: DE

WWE Wipo information: entry into national phase

Ref document number: 2006309083

Country of ref document: AU

WWE Wipo information: entry into national phase

Ref document number: 2006826801

Country of ref document: EP

ENP Entry into the national phase

Ref document number: 2006309083

Country of ref document: AU

Date of ref document: 20061026

Kind code of ref document: A