WO2007055812A3 - System and method for targeted ad delivery - Google Patents

System and method for targeted ad delivery Download PDF

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Publication number
WO2007055812A3
WO2007055812A3 PCT/US2006/037482 US2006037482W WO2007055812A3 WO 2007055812 A3 WO2007055812 A3 WO 2007055812A3 US 2006037482 W US2006037482 W US 2006037482W WO 2007055812 A3 WO2007055812 A3 WO 2007055812A3
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WO
WIPO (PCT)
Prior art keywords
user
identifier
webpage
content category
content
Prior art date
Application number
PCT/US2006/037482
Other languages
French (fr)
Other versions
WO2007055812A2 (en
Inventor
Yiqing Wang
Original Assignee
Disney Entpr Inc
Yiqing Wang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Disney Entpr Inc, Yiqing Wang filed Critical Disney Entpr Inc
Publication of WO2007055812A2 publication Critical patent/WO2007055812A2/en
Publication of WO2007055812A3 publication Critical patent/WO2007055812A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Generating a user profile for advertisement, as shown in Fig. 4B, over a computer network is disclosed. A webpage identifier and a content category are generated. The webpage identifier is associated with the content category identifier if web content depicted in the webpage is relevant to the content category. A web server then receives a request for the webpage, the request including the webpage identifier and a first user identifier. A user profile is located by determining whether the first user identifier matches a second user identifier corresponding to the user profile. The user profile includes at least one user content category identifier and a corresponding user interest score. A predetermined amount is established independently from the web content depicted in the webpage being viewed by the user. The corresponding user interest score is increased by the predetermined amount if the content category identifier matches the user content category identifier.
PCT/US2006/037482 2005-10-28 2006-09-26 System and method for targeted ad delivery WO2007055812A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/262,240 2005-10-28
US11/262,240 US7734632B2 (en) 2005-10-28 2005-10-28 System and method for targeted ad delivery

Publications (2)

Publication Number Publication Date
WO2007055812A2 WO2007055812A2 (en) 2007-05-18
WO2007055812A3 true WO2007055812A3 (en) 2009-04-23

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PCT/US2006/037482 WO2007055812A2 (en) 2005-10-28 2006-09-26 System and method for targeted ad delivery

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US (2) US7734632B2 (en)
WO (1) WO2007055812A2 (en)

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