WO2007060345A3 - Procede de traitement de donnees en temps reel en vue d’effectuer une indexation d’une annonce dans des outils de recherche sur internet - Google Patents

Procede de traitement de donnees en temps reel en vue d’effectuer une indexation d’une annonce dans des outils de recherche sur internet Download PDF

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Publication number
WO2007060345A3
WO2007060345A3 PCT/FR2006/002618 FR2006002618W WO2007060345A3 WO 2007060345 A3 WO2007060345 A3 WO 2007060345A3 FR 2006002618 W FR2006002618 W FR 2006002618W WO 2007060345 A3 WO2007060345 A3 WO 2007060345A3
Authority
WO
WIPO (PCT)
Prior art keywords
real time
data processing
indexing
advertisement
research tools
Prior art date
Application number
PCT/FR2006/002618
Other languages
English (en)
Other versions
WO2007060345A2 (fr
Inventor
Sylvain Bellaiche
Cesar Henao
Original Assignee
Agency Multimedia
Sylvain Bellaiche
Cesar Henao
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Agency Multimedia, Sylvain Bellaiche, Cesar Henao filed Critical Agency Multimedia
Priority to JP2008541792A priority Critical patent/JP2009517726A/ja
Priority to US12/085,490 priority patent/US20090171764A1/en
Priority to EP06841829A priority patent/EP1958100A2/fr
Publication of WO2007060345A2 publication Critical patent/WO2007060345A2/fr
Publication of WO2007060345A3 publication Critical patent/WO2007060345A3/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

Abstract

La présente invention à pour objet un procédé de traitement de données en temps réel en vu d'effectuer une indexation d'une annonce dans des outils de recherche sur internet. Pour ce faire, l'invention propose un procédé de traitement de données permettant de gérer simultanément et en temps réel la position d'indexation d'une ou de plusieurs annonces publicitaires dans un ou plusieurs outils de recherche. L'invention permet de gérer l'enregistrement et le positionnement de site web d'annonce publicitaire dans des outils et des répertoires de recherche, afin de le faire connaître aux internautes, d'en accroître la visibilité et d'en augmenter ainsi le nombre de visiteurs. Pour ce faire, l'invention comporte un algorithme de positionnement de l'indexation des annonces en fonction d'enchères effectuées en temps réel sur des mots clés ou des combinaisons de mots clés.
PCT/FR2006/002618 2005-11-25 2006-11-27 Procede de traitement de donnees en temps reel en vue d’effectuer une indexation d’une annonce dans des outils de recherche sur internet WO2007060345A2 (fr)

Priority Applications (3)

Application Number Priority Date Filing Date Title
JP2008541792A JP2009517726A (ja) 2005-11-25 2006-11-27 インターネット検索ツール内で広告を索引付けするように設計されたリアルタイムのデータ処理方法
US12/085,490 US20090171764A1 (en) 2005-11-25 2006-11-27 Method for Real Time Data Processing to Produce Indexing of an Advertisement in Internet Research Tools
EP06841829A EP1958100A2 (fr) 2005-11-25 2006-11-27 Procede de traitement de donnees en temps reel en vue d effectuer une indexation d une annonce dans des outils de recherche sur internet

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US73986905P 2005-11-25 2005-11-25
US60/739,869 2005-11-25

Publications (2)

Publication Number Publication Date
WO2007060345A2 WO2007060345A2 (fr) 2007-05-31
WO2007060345A3 true WO2007060345A3 (fr) 2007-07-26

Family

ID=37963642

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/FR2006/002618 WO2007060345A2 (fr) 2005-11-25 2006-11-27 Procede de traitement de donnees en temps reel en vue d’effectuer une indexation d’une annonce dans des outils de recherche sur internet

Country Status (5)

Country Link
US (1) US20090171764A1 (fr)
EP (1) EP1958100A2 (fr)
JP (1) JP2009517726A (fr)
CN (1) CN101361071A (fr)
WO (1) WO2007060345A2 (fr)

Cited By (1)

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US20090006179A1 (en) 2007-06-26 2009-01-01 Ebay Inc. Economic optimization for product search relevancy
US8036936B2 (en) 2008-02-19 2011-10-11 Google Inc. Hybrid advertising campaign
US20090248585A1 (en) * 2008-03-31 2009-10-01 Yahoo! Inc. Online fixed-position advertisement reservation at fixed price and duration
US20100082432A1 (en) * 2008-09-30 2010-04-01 Yahoo! Inc. Systems and methods for providing constraint-based advertising
CN105045819B (zh) * 2015-06-26 2018-04-20 深圳市腾讯计算机系统有限公司 一种训练数据的模型训练方法及装置

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102236711B (zh) * 2011-06-30 2016-08-24 百度在线网络技术（北京）有限公司 一种用于确定推广关键词所对应的展现信息的方法与设备

Also Published As

Publication number Publication date
CN101361071A (zh) 2009-02-04
US20090171764A1 (en) 2009-07-02
JP2009517726A (ja) 2009-04-30
EP1958100A2 (fr) 2008-08-20
WO2007060345A2 (fr) 2007-05-31

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