WO2007061994A3 - System and method for delivering pay for performance advertising with enhanced effectiveness - Google Patents
System and method for delivering pay for performance advertising with enhanced effectiveness Download PDFInfo
- Publication number
- WO2007061994A3 WO2007061994A3 PCT/US2006/044986 US2006044986W WO2007061994A3 WO 2007061994 A3 WO2007061994 A3 WO 2007061994A3 US 2006044986 W US2006044986 W US 2006044986W WO 2007061994 A3 WO2007061994 A3 WO 2007061994A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertisement
- instance
- advertisement content
- content
- placement database
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
Abstract
An advertising system (10) provides content relevant advertisements (19) to a client. The system (10) comprises an advertisement object (30), an auto rendering object (31), and a distribution object (22). The advertisement object (30) defines an instance of advertisement content (13) in a placement database (24) and defines, in association with the instance, each of a financial parameter (60) and redirect data (64). The auto rendering object (31 ) generates associated advertisement content (15). The distribution object (22) receives advertisement requests (17) and, in response to receiving an advertisement request (17): i) obtains from the placement database (24), an instance of advertisement content (13); ii) obtains from the placement database (24), the associated advertisement content (15) that is associated with the instance of advertisement content (13) in the placement database (24), and iii) returns an advertisement impression (19) comprising both the instance of advertisement content (13) and the associated advertisement content (15).
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/284,571 US20070130002A1 (en) | 2005-11-22 | 2005-11-22 | System and method for delivery pay for performance advertising with enhanced effectiveness |
US11/284,571 | 2005-11-22 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2007061994A2 WO2007061994A2 (en) | 2007-05-31 |
WO2007061994A3 true WO2007061994A3 (en) | 2008-07-31 |
Family
ID=38067840
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2006/044986 WO2007061994A2 (en) | 2005-11-22 | 2006-11-20 | System and method for delivering pay for performance advertising with enhanced effectiveness |
Country Status (2)
Country | Link |
---|---|
US (1) | US20070130002A1 (en) |
WO (1) | WO2007061994A2 (en) |
Families Citing this family (10)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8214254B1 (en) | 2000-01-07 | 2012-07-03 | Home Producers Network, Llc | Method and system for compiling a consumer-based electronic database, searchable according to individual internet user-defined micro-demographics (II) |
US7720707B1 (en) | 2000-01-07 | 2010-05-18 | Home Producers Network, Llc | Method and system for compiling a consumer-based electronic database, searchable according to individual internet user-defined micro-demographics |
US8185604B2 (en) * | 2003-11-25 | 2012-05-22 | Forrester Glenn C | Methods and systems for retrieving information over a computer network |
US8136028B1 (en) * | 2007-02-02 | 2012-03-13 | Loeb Enterprises Llc | System and method for providing viewers of a digital image information about identifiable objects and scenes within the image |
US20080192746A1 (en) * | 2007-02-09 | 2008-08-14 | Dipietro Donald Vincent | Systems and methods for communicating secure media |
JP4372169B2 (en) * | 2007-02-26 | 2009-11-25 | 株式会社ソニー・コンピュータエンタテインメント | Audio playback apparatus and audio playback method |
US20090327078A1 (en) * | 2008-06-24 | 2009-12-31 | Google Inc. | Method and system for displaying information based on user actions |
US9612715B2 (en) * | 2010-06-28 | 2017-04-04 | International Business Machines Corporation | Real-time preview of uniform resource identifier addressable dynamic content |
US8988578B2 (en) | 2012-02-03 | 2015-03-24 | Honeywell International Inc. | Mobile computing device with improved image preview functionality |
IL218419A0 (en) | 2012-03-01 | 2012-07-31 | Google Inc | Presenting content in accordance with a placement designation |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5500919A (en) * | 1992-11-18 | 1996-03-19 | Canon Information Systems, Inc. | Graphics user interface for controlling text-to-speech conversion |
US20050027594A1 (en) * | 2003-07-28 | 2005-02-03 | Elliot Yasnovsky | Self-service platform for selling advertising |
US7003734B1 (en) * | 2000-05-05 | 2006-02-21 | Point Roll, Inc. | Method and system for creating and displaying images including pop-up images on a visual display |
Family Cites Families (12)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5283731A (en) * | 1992-01-19 | 1994-02-01 | Ec Corporation | Computer-based classified ad system and method |
US5913040A (en) * | 1995-08-22 | 1999-06-15 | Backweb Ltd. | Method and apparatus for transmitting and displaying information between a remote network and a local computer |
AU718608B2 (en) * | 1996-03-15 | 2000-04-20 | Gizmoz Israel (2002) Ltd. | Programmable computer graphic objects |
US5995102A (en) * | 1997-06-25 | 1999-11-30 | Comet Systems, Inc. | Server system and method for modifying a cursor image |
NO986118L (en) * | 1998-12-23 | 2000-06-26 | Multimedia Capital As | Procedure for interactive distribution of messages |
EP1459234A4 (en) * | 2001-12-28 | 2009-06-24 | Miva Inc | System and method for pay for performance advertising in general media |
US7136875B2 (en) * | 2002-09-24 | 2006-11-14 | Google, Inc. | Serving advertisements based on content |
KR20050028059A (en) * | 2002-08-30 | 2005-03-21 | 파인드왓. 컴 | System and method for pay for performance advertising employing multiple sets of advertisement listings |
US20040162757A1 (en) * | 2002-11-27 | 2004-08-19 | Pisaris-Henderson Craig Allen | System and method for pay for performance advertising having biddable advertising units utilizing rotating routing to advertiser websites |
US7203684B2 (en) * | 2003-10-07 | 2007-04-10 | Google, Inc | Serving content-targeted ADS in e-mail, such as e-mail newsletters |
WO2005043341A2 (en) * | 2003-10-31 | 2005-05-12 | Miva, Inc. | System and method for distributing content using advertising sponsorship |
US7680810B2 (en) * | 2005-03-31 | 2010-03-16 | Microsoft Corporation | Live graphical preview with text summaries |
-
2005
- 2005-11-22 US US11/284,571 patent/US20070130002A1/en not_active Abandoned
-
2006
- 2006-11-20 WO PCT/US2006/044986 patent/WO2007061994A2/en active Application Filing
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5500919A (en) * | 1992-11-18 | 1996-03-19 | Canon Information Systems, Inc. | Graphics user interface for controlling text-to-speech conversion |
US7003734B1 (en) * | 2000-05-05 | 2006-02-21 | Point Roll, Inc. | Method and system for creating and displaying images including pop-up images on a visual display |
US20050027594A1 (en) * | 2003-07-28 | 2005-02-03 | Elliot Yasnovsky | Self-service platform for selling advertising |
Also Published As
Publication number | Publication date |
---|---|
WO2007061994A2 (en) | 2007-05-31 |
US20070130002A1 (en) | 2007-06-07 |
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