WO2007079403A3 - Estimating ad quality from observed user behavior - Google Patents

Estimating ad quality from observed user behavior Download PDF

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Publication number
WO2007079403A3
WO2007079403A3 PCT/US2006/062707 US2006062707W WO2007079403A3 WO 2007079403 A3 WO2007079403 A3 WO 2007079403A3 US 2006062707 W US2006062707 W US 2006062707W WO 2007079403 A3 WO2007079403 A3 WO 2007079403A3
Authority
WO
WIPO (PCT)
Prior art keywords
quality
advertisements
estimating
user behavior
user actions
Prior art date
Application number
PCT/US2006/062707
Other languages
French (fr)
Other versions
WO2007079403A2 (en
Inventor
Daniel Wright
Daryl Pregibon
Diane Tang
Original Assignee
Google Inc
Daniel Wright
Daryl Pregibon
Diane Tang
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Daniel Wright, Daryl Pregibon, Diane Tang filed Critical Google Inc
Priority to CA002635884A priority Critical patent/CA2635884A1/en
Priority to JP2008548866A priority patent/JP5078910B2/en
Priority to AU2006332532A priority patent/AU2006332532B2/en
Priority to EP06846853A priority patent/EP1966749A4/en
Priority to BRPI0620826-6A priority patent/BRPI0620826A2/en
Publication of WO2007079403A2 publication Critical patent/WO2007079403A2/en
Publication of WO2007079403A3 publication Critical patent/WO2007079403A3/en
Priority to AU2011200208A priority patent/AU2011200208A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Abstract

A system obtains ratings associated with a first set of advertisements hosted by one or more servers, where the ratings indicate a quality of the first set of advertisements. The system observes multiple different first user actions associated with user selection of advertisements of the first set of advertisements and derives a statistical model using the observed first user actions and the obtained ratings. The system further observes second user actions associated with user selection of a second advertisement hosted by the one or more servers and uses the statistical model and the second user actions to estimate a quality of the second advertisement.
PCT/US2006/062707 2005-12-30 2006-12-29 Estimating ad quality from observed user behavior WO2007079403A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
CA002635884A CA2635884A1 (en) 2005-12-30 2006-12-29 Estimating ad quality from observed user behavior
JP2008548866A JP5078910B2 (en) 2005-12-30 2006-12-29 Estimating advertising quality from observed user behavior
AU2006332532A AU2006332532B2 (en) 2005-12-30 2006-12-29 Estimating ad quality from observed user behavior
EP06846853A EP1966749A4 (en) 2005-12-30 2006-12-29 Estimating ad quality from observed user behavior
BRPI0620826-6A BRPI0620826A2 (en) 2005-12-30 2006-12-29 methods for estimating ad quality from observed user behavior and computer readable media
AU2011200208A AU2011200208A1 (en) 2005-12-30 2011-01-19 Estimating ad quality from observed user behavior

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/321,076 US8065184B2 (en) 2005-12-30 2005-12-30 Estimating ad quality from observed user behavior
US11/321,076 2005-12-30

Publications (2)

Publication Number Publication Date
WO2007079403A2 WO2007079403A2 (en) 2007-07-12
WO2007079403A3 true WO2007079403A3 (en) 2007-11-22

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2006/062707 WO2007079403A2 (en) 2005-12-30 2006-12-29 Estimating ad quality from observed user behavior

Country Status (9)

Country Link
US (1) US8065184B2 (en)
EP (1) EP1966749A4 (en)
JP (1) JP5078910B2 (en)
KR (1) KR101024864B1 (en)
CN (1) CN101390119A (en)
AU (2) AU2006332532B2 (en)
BR (1) BRPI0620826A2 (en)
CA (1) CA2635884A1 (en)
WO (1) WO2007079403A2 (en)

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US20050251444A1 (en) * 2004-05-10 2005-11-10 Hal Varian Facilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads

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AU2006332532B2 (en) 2010-10-28
AU2006332532A1 (en) 2007-07-12
CA2635884A1 (en) 2007-07-12
JP2009522667A (en) 2009-06-11
US20070156514A1 (en) 2007-07-05
BRPI0620826A2 (en) 2012-05-02
WO2007079403A2 (en) 2007-07-12
KR20080086924A (en) 2008-09-26
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CN101390119A (en) 2009-03-18
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