WO2007098487A3 - Targeted mobile advertisements - Google Patents

Targeted mobile advertisements Download PDF

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Publication number
WO2007098487A3
WO2007098487A3 PCT/US2007/062577 US2007062577W WO2007098487A3 WO 2007098487 A3 WO2007098487 A3 WO 2007098487A3 US 2007062577 W US2007062577 W US 2007062577W WO 2007098487 A3 WO2007098487 A3 WO 2007098487A3
Authority
WO
WIPO (PCT)
Prior art keywords
mobile device
advertisements
mobile advertisements
targeted mobile
query
Prior art date
Application number
PCT/US2007/062577
Other languages
French (fr)
Other versions
WO2007098487A9 (en
WO2007098487A2 (en
Inventor
Si Shen
Kentaro Tokusei
Weipeng Paul Yan
Giao Nguyen
Steve Miller
Original Assignee
Google Inc
Si Shen
Kentaro Tokusei
Weipeng Paul Yan
Giao Nguyen
Steve Miller
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Si Shen, Kentaro Tokusei, Weipeng Paul Yan, Giao Nguyen, Steve Miller filed Critical Google Inc
Priority to JP2008556543A priority Critical patent/JP2009527864A/en
Priority to CA002643143A priority patent/CA2643143A1/en
Publication of WO2007098487A2 publication Critical patent/WO2007098487A2/en
Publication of WO2007098487A9 publication Critical patent/WO2007098487A9/en
Publication of WO2007098487A3 publication Critical patent/WO2007098487A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • G06Q30/0256User search
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

Abstract

A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.
PCT/US2007/062577 2006-02-22 2007-02-22 Targeted mobile advertisements WO2007098487A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2008556543A JP2009527864A (en) 2006-02-22 2007-02-22 Targeted mobile ads
CA002643143A CA2643143A1 (en) 2006-02-22 2007-02-22 Targeted mobile advertisements

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/360,015 US9251520B2 (en) 2006-02-22 2006-02-22 Distributing mobile advertisements
US11/360,015 2006-02-22

Publications (3)

Publication Number Publication Date
WO2007098487A2 WO2007098487A2 (en) 2007-08-30
WO2007098487A9 WO2007098487A9 (en) 2007-10-11
WO2007098487A3 true WO2007098487A3 (en) 2008-03-20

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/062577 WO2007098487A2 (en) 2006-02-22 2007-02-22 Targeted mobile advertisements

Country Status (5)

Country Link
US (2) US9251520B2 (en)
JP (2) JP2009527864A (en)
KR (1) KR20080103579A (en)
CA (1) CA2643143A1 (en)
WO (1) WO2007098487A2 (en)

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