WO2007106693A3 - Method of obtaining and using anonymous consumer purchase and demographic data - Google Patents

Method of obtaining and using anonymous consumer purchase and demographic data Download PDF

Info

Publication number
WO2007106693A3
WO2007106693A3 PCT/US2007/063490 US2007063490W WO2007106693A3 WO 2007106693 A3 WO2007106693 A3 WO 2007106693A3 US 2007063490 W US2007063490 W US 2007063490W WO 2007106693 A3 WO2007106693 A3 WO 2007106693A3
Authority
WO
WIPO (PCT)
Prior art keywords
consumer
information
demographic data
purchases
card
Prior art date
Application number
PCT/US2007/063490
Other languages
French (fr)
Other versions
WO2007106693A2 (en
Inventor
Eric Shubert
Darcy Frew
Original Assignee
Eric Shubert
Darcy Frew
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/445,094 external-priority patent/US20070282681A1/en
Application filed by Eric Shubert, Darcy Frew filed Critical Eric Shubert
Publication of WO2007106693A2 publication Critical patent/WO2007106693A2/en
Publication of WO2007106693A3 publication Critical patent/WO2007106693A3/en

Links

Classifications

    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07GREGISTERING THE RECEIPT OF CASH, VALUABLES, OR TOKENS
    • G07G1/00Cash registers
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/30Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/34Payment architectures, schemes or protocols characterised by the use of specific devices or networks using cards, e.g. integrated circuit [IC] cards or magnetic cards
    • G06Q20/342Cards defining paid or billed services or quantities
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07FCOIN-FREED OR LIKE APPARATUS
    • G07F7/00Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus
    • G07F7/02Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by keys or other credit registering devices
    • G07F7/025Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus by keys or other credit registering devices by means, e.g. cards, providing billing information at the time of purchase, e.g. identification of seller or purchaser, quantity of goods delivered or to be delivered

Abstract

This invention relates to a novel method of obtaining and using anonymous consumer purchase and demographic data that comprises providing a multi vendor capable instrument, such as a uniquely identifiable card, to the consumer for use during consumer purchases. The consumer is invited to anonymously register the instrument (e.g. card). This registration process invites the user to provide anonymous demographic data. Uniquely identifying information, such as name, address, phone number, and/or birth date is not be requested. When consumers then use the card during purchases, sales information is automatically captured at the point of sale. The demographic information and the consumer purchase information can be linked to obtain a clear picture of the demographics of the consumers that made the purchases. This information can then be used for a variety of purposes, including marketing research.
PCT/US2007/063490 2006-03-10 2007-03-07 Method of obtaining and using anonymous consumer purchase and demographic data WO2007106693A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US78153506P 2006-03-10 2006-03-10
US60/781,535 2006-03-10
US11/445,094 US20070282681A1 (en) 2006-05-31 2006-05-31 Method of obtaining and using anonymous consumer purchase and demographic data
US11/445,094 2006-05-31

Publications (2)

Publication Number Publication Date
WO2007106693A2 WO2007106693A2 (en) 2007-09-20
WO2007106693A3 true WO2007106693A3 (en) 2008-07-31

Family

ID=38510166

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/063490 WO2007106693A2 (en) 2006-03-10 2007-03-07 Method of obtaining and using anonymous consumer purchase and demographic data

Country Status (1)

Country Link
WO (1) WO2007106693A2 (en)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9665883B2 (en) 2013-09-13 2017-05-30 Acxiom Corporation Apparatus and method for bringing offline data online while protecting consumer privacy
US10990686B2 (en) 2013-09-13 2021-04-27 Liveramp, Inc. Anonymous links to protect consumer privacy
US11157944B2 (en) 2013-09-13 2021-10-26 Liveramp, Inc. Partner encoding of anonymous links to protect consumer privacy
US10592920B2 (en) 2013-09-19 2020-03-17 Liveramp, Inc. Method and system for tracking user engagement on multiple third-party sites
US10621600B2 (en) 2013-09-23 2020-04-14 Liveramp, Inc. Method for analyzing website visitors using anonymized behavioral prediction models
US20160110726A1 (en) * 2014-10-20 2016-04-21 Mastercard International Incorporated Method and system for linking handwriting to transaction data

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020046341A1 (en) * 2000-02-28 2002-04-18 Alex Kazaks System, and method for prepaid anonymous and pseudonymous credit card type transactions
US20040176995A1 (en) * 1999-10-26 2004-09-09 Fusz Eugene August Method and apparatus for anonymous data profiling

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040176995A1 (en) * 1999-10-26 2004-09-09 Fusz Eugene August Method and apparatus for anonymous data profiling
US20020046341A1 (en) * 2000-02-28 2002-04-18 Alex Kazaks System, and method for prepaid anonymous and pseudonymous credit card type transactions

Also Published As

Publication number Publication date
WO2007106693A2 (en) 2007-09-20

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