WO2007112411A3 - Automated lead scoring - Google Patents

Automated lead scoring Download PDF

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Publication number
WO2007112411A3
WO2007112411A3 PCT/US2007/065279 US2007065279W WO2007112411A3 WO 2007112411 A3 WO2007112411 A3 WO 2007112411A3 US 2007065279 W US2007065279 W US 2007065279W WO 2007112411 A3 WO2007112411 A3 WO 2007112411A3
Authority
WO
WIPO (PCT)
Prior art keywords
potential customer
business
businesses
leads
criteria
Prior art date
Application number
PCT/US2007/065279
Other languages
French (fr)
Other versions
WO2007112411A2 (en
Inventor
Christopher Golec
Original Assignee
Demandbase Inc
Christopher Golec
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/457,654 external-priority patent/US20070233559A1/en
Priority claimed from US11/457,659 external-priority patent/US20070233560A1/en
Priority claimed from US11/457,664 external-priority patent/US20070233561A1/en
Application filed by Demandbase Inc, Christopher Golec filed Critical Demandbase Inc
Publication of WO2007112411A2 publication Critical patent/WO2007112411A2/en
Publication of WO2007112411A3 publication Critical patent/WO2007112411A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Effective acquisition of high-quality sales leads is provided. Businesses provide scoring criteria, representing the relative importance of a potential customer's attributes, such as sales revenue, number of employees, industry, geographic location, etc. A scoring engine determines a score for the combination of a potential customer and one or more businesses by applying the criteria in the business' quality profile to the attribute values provided by the potential customer. If the score exceeds a threshold, information about the potential customer is provided to the business at a customized price. The business can then purchase contact information for the potential customer. If the business does not pursue the potential customer, the lead may be offered to additional businesses in a secondary marketplace. A business that agrees to have rejected leads contributed to the secondary marketplace can be issued a credit against past or future leads purchases.
PCT/US2007/065279 2006-03-28 2007-03-27 Automated lead scoring WO2007112411A2 (en)

Applications Claiming Priority (8)

Application Number Priority Date Filing Date Title
US74385506P 2006-03-28 2006-03-28
US60/743,855 2006-03-28
US11/457,654 US20070233559A1 (en) 2006-03-28 2006-07-14 Acquiring Leads Using Scoring
US11/457,659 US20070233560A1 (en) 2006-03-28 2006-07-14 Secondary Marketplace For Leads
US11/457,659 2006-07-14
US11/457,654 2006-07-14
US11/457,664 2006-07-14
US11/457,664 US20070233561A1 (en) 2006-03-28 2006-07-14 Automated Lead Scoring

Publications (2)

Publication Number Publication Date
WO2007112411A2 WO2007112411A2 (en) 2007-10-04
WO2007112411A3 true WO2007112411A3 (en) 2007-11-29

Family

ID=38541872

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/065279 WO2007112411A2 (en) 2006-03-28 2007-03-27 Automated lead scoring

Country Status (1)

Country Link
WO (1) WO2007112411A2 (en)

Families Citing this family (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9202227B2 (en) 2012-02-07 2015-12-01 6 Sense Insights, Inc. Sales prediction systems and methods
US11509771B1 (en) 2013-12-30 2022-11-22 Massachusetts Mutual Life Insurance Company System and method for managing routing of customer calls
US11743389B1 (en) 2013-12-30 2023-08-29 Massachusetts Mutual Life Insurance Company System and method for managing routing of customer calls
US11151486B1 (en) 2013-12-30 2021-10-19 Massachusetts Mutual Life Insurance Company System and method for managing routing of leads
US9911131B1 (en) 2013-12-31 2018-03-06 Massachusetts Mutual Life Insurance Company Method and system for obtaining leads based on data derived from a variety of sources
US10394834B1 (en) 2013-12-31 2019-08-27 Massachusetts Mutual Life Insurance Company Methods and systems for ranking leads based on given characteristics
US10242068B1 (en) 2013-12-31 2019-03-26 Massachusetts Mutual Life Insurance Company Methods and systems for ranking leads based on given characteristics
US10607252B2 (en) 2016-08-29 2020-03-31 Metadata, Inc. Methods and systems for targeted B2B advertising campaigns generation using an AI recommendation engine
US9665885B1 (en) 2016-08-29 2017-05-30 Metadata, Inc. Methods and systems for targeted demand generation based on ideal customer profiles
US10235628B1 (en) 2017-08-29 2019-03-19 Massachusetts Mutual Life Insurance Company System and method for managing routing of customer calls to agents
US11176461B1 (en) 2017-08-29 2021-11-16 Massachusetts Mutual Life Insurance Company System and method for managing routing of customer calls to agents
US20200294083A1 (en) * 2019-03-12 2020-09-17 Jacob M. Del Hagen Interface method and system for enabling an advertisement sponsor to input data concerning leads generated in response to advertisements
US11948153B1 (en) 2019-07-29 2024-04-02 Massachusetts Mutual Life Insurance Company System and method for managing customer call-backs

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6078892A (en) * 1998-04-09 2000-06-20 International Business Machines Corporation Method for customer lead selection and optimization
US20020156638A1 (en) * 2001-02-16 2002-10-24 Guedri Mark G. Process for identifying shareholders of privately owned businesses who have acquired a threshold new wealth resultant from the sale of that private business
US20050044008A1 (en) * 2000-10-26 2005-02-24 Gregg Freishtat Systems and methods to facilitate selling of products and services
US20050149396A1 (en) * 2003-11-21 2005-07-07 Marchex, Inc. Online advertising system and method
US20060010029A1 (en) * 2004-04-29 2006-01-12 Gross John N System & method for online advertising
US20060064340A1 (en) * 1998-02-26 2006-03-23 Rachael Cook System and method for generating, capturing, and managing customer lead information over a computer network

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060064340A1 (en) * 1998-02-26 2006-03-23 Rachael Cook System and method for generating, capturing, and managing customer lead information over a computer network
US6078892A (en) * 1998-04-09 2000-06-20 International Business Machines Corporation Method for customer lead selection and optimization
US20050044008A1 (en) * 2000-10-26 2005-02-24 Gregg Freishtat Systems and methods to facilitate selling of products and services
US20020156638A1 (en) * 2001-02-16 2002-10-24 Guedri Mark G. Process for identifying shareholders of privately owned businesses who have acquired a threshold new wealth resultant from the sale of that private business
US20050149396A1 (en) * 2003-11-21 2005-07-07 Marchex, Inc. Online advertising system and method
US20060010029A1 (en) * 2004-04-29 2006-01-12 Gross John N System & method for online advertising

Also Published As

Publication number Publication date
WO2007112411A2 (en) 2007-10-04

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