WO2007120686A3 - Automated media content adaptation and delivery - Google Patents

Automated media content adaptation and delivery Download PDF

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Publication number
WO2007120686A3
WO2007120686A3 PCT/US2007/008898 US2007008898W WO2007120686A3 WO 2007120686 A3 WO2007120686 A3 WO 2007120686A3 US 2007008898 W US2007008898 W US 2007008898W WO 2007120686 A3 WO2007120686 A3 WO 2007120686A3
Authority
WO
WIPO (PCT)
Prior art keywords
usage
targeting
context
display
installation
Prior art date
Application number
PCT/US2007/008898
Other languages
French (fr)
Other versions
WO2007120686A2 (en
Inventor
Gael Chardon
Olivier Duizabo
Gilles Mazars
Paolo Prandoni
Original Assignee
Quividi
Businger Peter
Gael Chardon
Olivier Duizabo
Gilles Mazars
Paolo Prandoni
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Quividi, Businger Peter, Gael Chardon, Olivier Duizabo, Gilles Mazars, Paolo Prandoni filed Critical Quividi
Priority to EP07755234A priority Critical patent/EP2055101A2/en
Publication of WO2007120686A2 publication Critical patent/WO2007120686A2/en
Publication of WO2007120686A3 publication Critical patent/WO2007120686A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

In advertising, irrespective of the delivery medium, a concern with audience targeting can be addressed by context-based, usage-based and user-based techniques. In a fast-growing sector in the advertising industry, namely that of digital signage, user data for a display installations are obtained by methods designated as indirect, polling or rating. Beyond context- and usage-based targeting, for facilitating audience-based content adaptation or targeting, physical attributes of subjects in front of an installation can be ascertained in an automated fashion. The attributes can be combined with customary context and usage-pattern data in selecting messages suitable for display at the installation. The combined data can be supplied to a number of potential content providers with an invitation to bid in an auction of display time.
PCT/US2007/008898 2006-04-10 2007-04-10 Automated media content adaptation and delivery WO2007120686A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP07755234A EP2055101A2 (en) 2006-04-10 2007-04-10 Automated media content adaptation and delivery

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US79076906P 2006-04-10 2006-04-10
US79077006P 2006-04-10 2006-04-10
US60/790,770 2006-04-10
US60/790,769 2006-04-10

Publications (2)

Publication Number Publication Date
WO2007120686A2 WO2007120686A2 (en) 2007-10-25
WO2007120686A3 true WO2007120686A3 (en) 2007-12-27

Family

ID=38610142

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/008898 WO2007120686A2 (en) 2006-04-10 2007-04-10 Automated media content adaptation and delivery

Country Status (2)

Country Link
EP (1) EP2055101A2 (en)
WO (1) WO2007120686A2 (en)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP2033175A4 (en) 2006-05-04 2011-07-06 Nat Ict Australia Ltd An electronic media system
EP2524323A4 (en) * 2010-01-15 2016-01-20 Digimarc Corp Methods and arrangements relating to signal rich art
US20170228747A1 (en) * 2014-08-04 2017-08-10 Quividi Process for monitoring the audience in a targeted region
US9900278B2 (en) 2015-06-09 2018-02-20 International Business Machines Corporation Eliciting positive responses to a social media posting
US10497014B2 (en) 2016-04-22 2019-12-03 Inreality Limited Retail store digital shelf for recommending products utilizing facial recognition in a peer to peer network
US20180101872A1 (en) * 2016-10-11 2018-04-12 Broadsign International Llc Method and computing device for optimizing placement of digital signage content based on audience segments
US11263665B2 (en) 2019-12-19 2022-03-01 Broadsign Serv Inc. Method and digital signage server for managing placement of a digital signage content based on metric thresholds

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050021403A1 (en) * 2001-11-21 2005-01-27 Microsoft Corporation Methods and systems for selectively displaying advertisements
US6873710B1 (en) * 2000-06-27 2005-03-29 Koninklijke Philips Electronics N.V. Method and apparatus for tuning content of information presented to an audience
US20050137958A1 (en) * 2003-12-23 2005-06-23 Thomas Huber Advertising methods for advertising time slots and embedded objects

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6873710B1 (en) * 2000-06-27 2005-03-29 Koninklijke Philips Electronics N.V. Method and apparatus for tuning content of information presented to an audience
US20050021403A1 (en) * 2001-11-21 2005-01-27 Microsoft Corporation Methods and systems for selectively displaying advertisements
US20050137958A1 (en) * 2003-12-23 2005-06-23 Thomas Huber Advertising methods for advertising time slots and embedded objects

Also Published As

Publication number Publication date
WO2007120686A2 (en) 2007-10-25
EP2055101A2 (en) 2009-05-06

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