WO2007124365A3 - Syndicated trackable ad content - Google Patents

Syndicated trackable ad content Download PDF

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Publication number
WO2007124365A3
WO2007124365A3 PCT/US2007/066976 US2007066976W WO2007124365A3 WO 2007124365 A3 WO2007124365 A3 WO 2007124365A3 US 2007066976 W US2007066976 W US 2007066976W WO 2007124365 A3 WO2007124365 A3 WO 2007124365A3
Authority
WO
WIPO (PCT)
Prior art keywords
content
browsers
snippet
code
document
Prior art date
Application number
PCT/US2007/066976
Other languages
French (fr)
Other versions
WO2007124365A2 (en
Inventor
Rob Kniaz
Abhinay Sharma
Kai Chen
Original Assignee
Google Inc
Rob Kniaz
Abhinay Sharma
Kai Chen
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc, Rob Kniaz, Abhinay Sharma, Kai Chen filed Critical Google Inc
Publication of WO2007124365A2 publication Critical patent/WO2007124365A2/en
Publication of WO2007124365A3 publication Critical patent/WO2007124365A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0268—Targeted advertisements at point-of-sale [POS]

Abstract

A system sends ad content to a publisher, where the ad content includes a first snippet of code. The system receives requests from browsers accessing a document at the publisher that includes the ad content, where the browsers send the requests based on execution of the first snippet of code. The system transmits, based on receipt of the requests, a second snippet of code to the browsers that instructs the browsers on a content, format and appearance of text to be inserted within the document when the browsers render the document. The system tracks each transmission of the second snippet of code to determine a number of times the text has been displayed at the browsers.
PCT/US2007/066976 2006-04-20 2007-04-19 Syndicated trackable ad content WO2007124365A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/379,510 US7996777B2 (en) 2006-04-20 2006-04-20 Syndicated trackable ad content
US11/379,510 2006-04-20

Publications (2)

Publication Number Publication Date
WO2007124365A2 WO2007124365A2 (en) 2007-11-01
WO2007124365A3 true WO2007124365A3 (en) 2008-08-07

Family

ID=38625739

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/066976 WO2007124365A2 (en) 2006-04-20 2007-04-19 Syndicated trackable ad content

Country Status (2)

Country Link
US (1) US7996777B2 (en)
WO (1) WO2007124365A2 (en)

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US11042886B2 (en) 2003-09-04 2021-06-22 Google Llc Systems and methods for determining user actions
US8706551B2 (en) * 2003-09-04 2014-04-22 Google Inc. Systems and methods for determining user actions
US9898627B2 (en) 2006-06-22 2018-02-20 Google Inc. Secure and extensible pay per action online advertising
US20080065474A1 (en) 2006-09-12 2008-03-13 Abhinay Sharma Secure conversion tracking
US20080288983A1 (en) 2007-05-18 2008-11-20 Johnson Bradley G System and Method for Providing Sequential Video and Interactive Content
US20090138296A1 (en) * 2007-11-27 2009-05-28 Ebay Inc. Context-based realtime advertising
US8386387B2 (en) * 2007-12-21 2013-02-26 Utrom Processing Co. L.L.C. System and method for tracking syndication of internet content
US20090199242A1 (en) * 2008-02-05 2009-08-06 Johnson Bradley G System and Method for Distributing Video Content via a Packet Based Network
US8265990B2 (en) * 2008-05-15 2012-09-11 Utrom Processing Co. L.L.C. Method and system for selecting and delivering media content via the internet
US8769397B2 (en) * 2008-06-26 2014-07-01 Google Inc. Embedding macros in web pages with advertisements
US9324098B1 (en) 2008-07-22 2016-04-26 Amazon Technologies, Inc. Hosted payment service system and method
US20100057832A1 (en) * 2008-08-28 2010-03-04 Google Inc. Requesting A Service
US9747621B1 (en) * 2008-09-23 2017-08-29 Amazon Technologies, Inc. Widget-based integration of payment gateway functionality into transactional sites
US8370749B2 (en) * 2008-10-14 2013-02-05 Kimbia Secure online communication through a widget on a web page
US8255820B2 (en) * 2009-06-09 2012-08-28 Skiff, Llc Electronic paper display device event tracking
US20120041834A1 (en) * 2010-08-13 2012-02-16 Mcrae Ii James Duncan System and Method for Utilizing Media Content to Initiate Conversations between Businesses and Consumers
US9536249B2 (en) * 2010-09-29 2017-01-03 Excalibur Ip, Llc Measuring inline ad performance for third-party ad serving
US8694520B1 (en) 2011-04-28 2014-04-08 Google Inc. Method and apparatus for providing virtual content to a mobile device
US10671798B2 (en) 2018-02-01 2020-06-02 Google Llc Digital component backdrop rendering
US11562043B1 (en) * 2021-10-29 2023-01-24 Shopify Inc. System and method for rendering webpage code to dynamically disable an element of template code

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US5948061A (en) * 1996-10-29 1999-09-07 Double Click, Inc. Method of delivery, targeting, and measuring advertising over networks
US20020123334A1 (en) * 2000-05-09 2002-09-05 Dana Borger Systems, methods and computer program products for dynamically inserting content into web documents for display by client devices
US20070074125A1 (en) * 2005-09-26 2007-03-29 Microsoft Corporation Preview information for web-browsing

Also Published As

Publication number Publication date
US20080010112A1 (en) 2008-01-10
US7996777B2 (en) 2011-08-09
WO2007124365A2 (en) 2007-11-01

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