WO2007130681A3 - Advertisement rotation - Google Patents

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Publication number
WO2007130681A3
WO2007130681A3 PCT/US2007/011059 US2007011059W WO2007130681A3 WO 2007130681 A3 WO2007130681 A3 WO 2007130681A3 US 2007011059 W US2007011059 W US 2007011059W WO 2007130681 A3 WO2007130681 A3 WO 2007130681A3
Authority
WO
WIPO (PCT)
Prior art keywords
content
ancillary
primary
advertisement
receive
Prior art date
Application number
PCT/US2007/011059
Other languages
French (fr)
Other versions
WO2007130681A2 (en
Inventor
Riley R Russell
Datta Glen Van
Gary Zalewski
Original Assignee
Sony Comp Entertainment Us
Riley R Russell
Datta Glen Van
Gary Zalewski
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sony Comp Entertainment Us, Riley R Russell, Datta Glen Van, Gary Zalewski filed Critical Sony Comp Entertainment Us
Priority to CN2007800162682A priority Critical patent/CN101438526B/en
Priority to EP07776856A priority patent/EP2018728A4/en
Priority to JP2009509786A priority patent/JP5313882B2/en
Publication of WO2007130681A2 publication Critical patent/WO2007130681A2/en
Priority to US12/190,323 priority patent/US8645992B2/en
Publication of WO2007130681A3 publication Critical patent/WO2007130681A3/en
Priority to US13/191,398 priority patent/US9015747B2/en
Priority to US14/691,404 priority patent/US10390101B2/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Abstract

A system and method for delivering content over a network is provided. Content may be primary content (e.g., music or a movie) or ancillary (104) content (e.g., an advertisement). The ancillary (104) content may further be classified as universal ancillary (104) content that all users of the present system will receive, targeted ancillary (104) content that particular users of the present system will receive, and context-specific ancillary (104) content that users of the present system and viewing particular primary (102) content will receive. The type of primary (102) and /or ancillary (104) content delivered to the user, will depend, in part, on indicia of the user of a device receiving the content. The present invention seeks to ensure that a user has relevant and up-to-date ancillary (104) content notwithstanding the nature or date of the primary (102) content. Feedback data concerning the viewing of the ancillary (104) content may also be generated such that a provider of the advertisement and/or product may provide targeted advertisement and improved productsa and services.
PCT/US2007/011059 1999-12-02 2007-05-07 Advertisement rotation WO2007130681A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
CN2007800162682A CN101438526B (en) 2006-05-05 2007-05-07 Advertisement rotation
EP07776856A EP2018728A4 (en) 2006-05-05 2007-05-07 Advertisement rotation
JP2009509786A JP5313882B2 (en) 2006-05-05 2007-05-07 Device for displaying main content and auxiliary content
US12/190,323 US8645992B2 (en) 2006-05-05 2008-08-12 Advertisement rotation
US13/191,398 US9015747B2 (en) 1999-12-02 2011-07-26 Advertisement rotation
US14/691,404 US10390101B2 (en) 1999-12-02 2015-04-20 Advertisement rotation

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US79838106P 2006-05-05 2006-05-05
US60/798,381 2006-05-05

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US12/190,323 Continuation US8645992B2 (en) 1999-12-02 2008-08-12 Advertisement rotation

Publications (2)

Publication Number Publication Date
WO2007130681A2 WO2007130681A2 (en) 2007-11-15
WO2007130681A3 true WO2007130681A3 (en) 2008-08-28

Family

ID=38668396

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/011059 WO2007130681A2 (en) 1999-12-02 2007-05-07 Advertisement rotation

Country Status (5)

Country Link
US (3) US8645992B2 (en)
EP (1) EP2018728A4 (en)
JP (2) JP5313882B2 (en)
CN (2) CN101438526B (en)
WO (1) WO2007130681A2 (en)

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