WO2007131068A3 - Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising - Google Patents

Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising Download PDF

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Publication number
WO2007131068A3
WO2007131068A3 PCT/US2007/068075 US2007068075W WO2007131068A3 WO 2007131068 A3 WO2007131068 A3 WO 2007131068A3 US 2007068075 W US2007068075 W US 2007068075W WO 2007131068 A3 WO2007131068 A3 WO 2007131068A3
Authority
WO
WIPO (PCT)
Prior art keywords
filter
signal
nonlinear filter
targeted advertising
perform real
Prior art date
Application number
PCT/US2007/068075
Other languages
French (fr)
Other versions
WO2007131068A9 (en
WO2007131068A2 (en
Inventor
Michael Kouritzin
Surrey Kim
Jarett Hailes
Original Assignee
Invidi Tech Corp
Michael Kouritzin
Surrey Kim
Jarett Hailes
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Invidi Tech Corp, Michael Kouritzin, Surrey Kim, Jarett Hailes filed Critical Invidi Tech Corp
Priority to CA2651165A priority Critical patent/CA2651165C/en
Priority to JP2009510062A priority patent/JP5172826B2/en
Priority to EP07797322A priority patent/EP2016766A4/en
Priority to AU2007247995A priority patent/AU2007247995B2/en
Publication of WO2007131068A2 publication Critical patent/WO2007131068A2/en
Publication of WO2007131068A9 publication Critical patent/WO2007131068A9/en
Publication of WO2007131068A3 publication Critical patent/WO2007131068A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information

Abstract

Input measurements from a measurement device are processed as a Markov chain whose transitions depend upon the signal. The desired information related to the device can then be obtained by estimating the state of the signal at a time of interest. A nonlinear filter system can be used to provide an estimate of the signal based on the observation model. The nonlinear filter system may involve a nonlinear filter model and an approximation filter for approximating an optimal nonlinear filter solution. The approximation filter may be a particle filter or a discrete state filter for enabling substantially real-time estimates of the signal based on the observation model. In one application, a click stream (208) entered with respect to a digital set top box (200) of a cable television network is analyzed to determine information regarding users (205) of the digital set top box (206) so that ads (204) can be targeted to the users (205).
PCT/US2007/068075 2006-05-02 2007-05-02 Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising WO2007131068A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CA2651165A CA2651165C (en) 2006-05-02 2007-05-02 Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising
JP2009510062A JP5172826B2 (en) 2006-05-02 2007-05-02 Method and apparatus for performing real-time audience estimation and commercial selection suitable for targeted advertising
EP07797322A EP2016766A4 (en) 2006-05-02 2007-05-02 Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising
AU2007247995A AU2007247995B2 (en) 2006-05-02 2007-05-02 Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US74624406P 2006-05-02 2006-05-02
US60/746,244 2006-05-02

Publications (3)

Publication Number Publication Date
WO2007131068A2 WO2007131068A2 (en) 2007-11-15
WO2007131068A9 WO2007131068A9 (en) 2008-02-28
WO2007131068A3 true WO2007131068A3 (en) 2008-09-25

Family

ID=38668530

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/068075 WO2007131068A2 (en) 2006-05-02 2007-05-02 Method and apparatus to perform real-time audience estimation and commercial selection suitable for targeted advertising

Country Status (6)

Country Link
EP (1) EP2016766A4 (en)
JP (1) JP5172826B2 (en)
CN (1) CN101473647A (en)
AU (1) AU2007247995B2 (en)
CA (1) CA2651165C (en)
WO (1) WO2007131068A2 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102541877B (en) * 2010-12-07 2014-10-22 腾讯科技（北京）有限公司 Image-text information issuing method and system
US8761658B2 (en) 2011-01-31 2014-06-24 FastTrack Technologies Inc. System and method for a computerized learning system
US8863166B2 (en) * 2011-04-06 2014-10-14 Rentrak Corporation Method and system for detecting non-powered video playback devices
CA2878961C (en) * 2012-08-22 2018-05-29 Rentrak Corporation Systems and methods for projecting viewership data

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030061015A1 (en) * 2001-02-20 2003-03-27 Irad Ben-Gal Stochastic modeling of time distributed sequences
US20030101451A1 (en) * 2001-01-09 2003-05-29 Isaac Bentolila System, method, and software application for targeted advertising via behavioral model clustering, and preference programming based on behavioral model clusters
US20030126601A1 (en) * 2001-12-31 2003-07-03 Koninklijke Philips Electronics N.V. Visualization of entertainment content
US20040111741A1 (en) * 2002-12-06 2004-06-10 Depietro Mark Method and apparatus for predictive tuning in digital content receivers
US20040172650A1 (en) * 2003-02-28 2004-09-02 Hawkins William J. Targeted content delivery system in an interactive television network
US20050071123A1 (en) * 2003-06-25 2005-03-31 Kouritzin Michael A. Refining stochastic grid filter

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7818206B2 (en) * 2001-10-29 2010-10-19 Teradata Us, Inc. System and method for profiling different users having a common computer identifier

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030101451A1 (en) * 2001-01-09 2003-05-29 Isaac Bentolila System, method, and software application for targeted advertising via behavioral model clustering, and preference programming based on behavioral model clusters
US20030061015A1 (en) * 2001-02-20 2003-03-27 Irad Ben-Gal Stochastic modeling of time distributed sequences
US20030126601A1 (en) * 2001-12-31 2003-07-03 Koninklijke Philips Electronics N.V. Visualization of entertainment content
US20040111741A1 (en) * 2002-12-06 2004-06-10 Depietro Mark Method and apparatus for predictive tuning in digital content receivers
US20040172650A1 (en) * 2003-02-28 2004-09-02 Hawkins William J. Targeted content delivery system in an interactive television network
US20050071123A1 (en) * 2003-06-25 2005-03-31 Kouritzin Michael A. Refining stochastic grid filter

Also Published As

Publication number Publication date
WO2007131068A9 (en) 2008-02-28
EP2016766A2 (en) 2009-01-21
CA2651165C (en) 2014-02-04
EP2016766A4 (en) 2012-03-28
AU2007247995A1 (en) 2007-11-15
WO2007131068A2 (en) 2007-11-15
JP5172826B2 (en) 2013-03-27
AU2007247995B2 (en) 2012-03-15
CN101473647A (en) 2009-07-01
JP2009536412A (en) 2009-10-08
CA2651165A1 (en) 2007-11-15

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