WO2008004027A3 - Fraud prevention and detection for online advertising - Google Patents

Fraud prevention and detection for online advertising Download PDF

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Publication number
WO2008004027A3
WO2008004027A3 PCT/IB2006/004285 IB2006004285W WO2008004027A3 WO 2008004027 A3 WO2008004027 A3 WO 2008004027A3 IB 2006004285 W IB2006004285 W IB 2006004285W WO 2008004027 A3 WO2008004027 A3 WO 2008004027A3
Authority
WO
WIPO (PCT)
Prior art keywords
request identifier
unique request
unique
online advertising
advertisement
Prior art date
Application number
PCT/IB2006/004285
Other languages
French (fr)
Other versions
WO2008004027A2 (en
Inventor
Richard Brindley
Toby Doig
Original Assignee
Vibrant Media Ltd
Richard Brindley
Toby Doig
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Vibrant Media Ltd, Richard Brindley, Toby Doig filed Critical Vibrant Media Ltd
Priority to BRPI0610014-7A priority Critical patent/BRPI0610014A2/en
Priority to CA 2610438 priority patent/CA2610438A1/en
Priority to JP2008523492A priority patent/JP2008541318A/en
Priority to EP20060851098 priority patent/EP1894158A2/en
Priority to AU2006341536A priority patent/AU2006341536A1/en
Publication of WO2008004027A2 publication Critical patent/WO2008004027A2/en
Publication of WO2008004027A3 publication Critical patent/WO2008004027A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0248—Avoiding fraud
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A system and a method are disclosed for detecting and preventing fraud in online advertising environments. In one embodiment, the system and process include a publisher with a web page with which an advertisement set and a unique request identifier are sent to a user browser when the user requests the web page. The unique request identifier is unique, publisher specific, advertisement specific, for a single instance. A database keeps track of the unique request identifier so that when a user 'clicks' on a link to access an advertiser's web site, the unique request identifier associated with the advertisement can be checked against the unique request identifier in the database to determine whether the 'click' was one that may be non-fraudulent or valid.
PCT/IB2006/004285 2005-05-20 2006-05-19 Fraud prevention and detection for online advertising WO2008004027A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
BRPI0610014-7A BRPI0610014A2 (en) 2005-05-20 2006-05-19 method and system for tracking site-associated activity computer-readable storage media
CA 2610438 CA2610438A1 (en) 2005-05-20 2006-05-19 Fraud prevention and detection for online advertising
JP2008523492A JP2008541318A (en) 2005-05-20 2006-05-19 Online advertising fraud prevention and detection
EP20060851098 EP1894158A2 (en) 2005-05-20 2006-05-19 Fraud prevention and detection for online advertising
AU2006341536A AU2006341536A1 (en) 2005-05-20 2006-05-19 Fraud prevention and detection for online advertising

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US68343705P 2005-05-20 2005-05-20
US60/683,437 2005-05-20
US11/295,754 2005-12-06
US11/295,754 US8719396B2 (en) 2005-05-20 2005-12-06 Fraud prevention and detection for online advertising

Publications (2)

Publication Number Publication Date
WO2008004027A2 WO2008004027A2 (en) 2008-01-10
WO2008004027A3 true WO2008004027A3 (en) 2008-05-08

Family

ID=37449602

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2006/004285 WO2008004027A2 (en) 2005-05-20 2006-05-19 Fraud prevention and detection for online advertising

Country Status (7)

Country Link
US (2) US8719396B2 (en)
EP (2) EP2219149A1 (en)
JP (1) JP2008541318A (en)
AU (1) AU2006341536A1 (en)
BR (1) BRPI0610014A2 (en)
CA (1) CA2610438A1 (en)
WO (1) WO2008004027A2 (en)

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Also Published As

Publication number Publication date
CA2610438A1 (en) 2006-11-20
AU2006341536A1 (en) 2008-01-10
WO2008004027A2 (en) 2008-01-10
BRPI0610014A2 (en) 2011-10-11
US20060265493A1 (en) 2006-11-23
JP2008541318A (en) 2008-11-20
EP1894158A2 (en) 2008-03-05
EP2219149A1 (en) 2010-08-18
US8719396B2 (en) 2014-05-06
US20140244382A1 (en) 2014-08-28

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