WO2008005198A3 - Method and apparatus for advertisement placement in a user dialog on a set-top box - Google Patents

Method and apparatus for advertisement placement in a user dialog on a set-top box Download PDF

Info

Publication number
WO2008005198A3
WO2008005198A3 PCT/US2007/014508 US2007014508W WO2008005198A3 WO 2008005198 A3 WO2008005198 A3 WO 2008005198A3 US 2007014508 W US2007014508 W US 2007014508W WO 2008005198 A3 WO2008005198 A3 WO 2008005198A3
Authority
WO
WIPO (PCT)
Prior art keywords
user
dvr
options
top box
delete
Prior art date
Application number
PCT/US2007/014508
Other languages
French (fr)
Other versions
WO2008005198A4 (en
WO2008005198A2 (en
Inventor
James M Barton
Paul Stevens
David Sandford
Robin Hayes
Margret Schmidt
Bruce Klein
Original Assignee
Tivo Inc
James M Barton
Paul Stevens
David Sandford
Robin Hayes
Margret Schmidt
Bruce Klein
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US11/474,039 external-priority patent/US8261300B2/en
Application filed by Tivo Inc, James M Barton, Paul Stevens, David Sandford, Robin Hayes, Margret Schmidt, Bruce Klein filed Critical Tivo Inc
Priority to JP2009516574A priority Critical patent/JP5356224B2/en
Priority to EP07835850A priority patent/EP2033073A4/en
Priority to CA002653502A priority patent/CA2653502A1/en
Priority to AU2007269944A priority patent/AU2007269944B2/en
Publication of WO2008005198A2 publication Critical patent/WO2008005198A2/en
Publication of WO2008005198A3 publication Critical patent/WO2008005198A3/en
Publication of WO2008005198A4 publication Critical patent/WO2008005198A4/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/4147—PVR [Personal Video Recorder]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H04N21/8133—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program

Abstract

Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a 'save or delete' menu. In addition to the 'save' and 'delete' options, the menu additionally comprises one or more other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.
PCT/US2007/014508 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box WO2008005198A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
JP2009516574A JP5356224B2 (en) 2006-06-23 2007-06-21 Method and apparatus for posting advertisements on set-top box user dialogs
EP07835850A EP2033073A4 (en) 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box
CA002653502A CA2653502A1 (en) 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box
AU2007269944A AU2007269944B2 (en) 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US11/474,039 US8261300B2 (en) 2006-06-23 2006-06-23 Method and apparatus for advertisement placement in a user dialog on a set-top box
US11/474,039 2006-06-23
US11/492,281 US9088826B2 (en) 2006-06-23 2006-07-24 Method and apparatus for advertisement placement in a user dialog on a set-top box
US11/492,281 2006-07-24

Publications (3)

Publication Number Publication Date
WO2008005198A2 WO2008005198A2 (en) 2008-01-10
WO2008005198A3 true WO2008005198A3 (en) 2008-11-13
WO2008005198A4 WO2008005198A4 (en) 2008-12-31

Family

ID=38895081

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/014508 WO2008005198A2 (en) 2006-06-23 2007-06-21 Method and apparatus for advertisement placement in a user dialog on a set-top box

Country Status (1)

Country Link
WO (1) WO2008005198A2 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2009253337A (en) * 2008-04-01 2009-10-29 Sanyo Electric Co Ltd Digital broadcast receiver
KR20100062158A (en) * 2008-12-01 2010-06-10 삼성전자주식회사 Display apparatus and method of displaying
US8245253B2 (en) * 2010-12-15 2012-08-14 Dish Network L.L.C. Displaying music information associated with a television program

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010001160A1 (en) * 1996-03-29 2001-05-10 Microsoft Corporation Interactive entertainment system for presenting supplemental interactive content together with continuous video programs

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010001160A1 (en) * 1996-03-29 2001-05-10 Microsoft Corporation Interactive entertainment system for presenting supplemental interactive content together with continuous video programs

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2033073A4 *

Also Published As

Publication number Publication date
WO2008005198A4 (en) 2008-12-31
WO2008005198A2 (en) 2008-01-10

Similar Documents

Publication Publication Date Title
WO2008002309A3 (en) Method and apparatus for advertisement placement in a user dialog on a set-top box
US9338500B2 (en) Interactive product placement system and method therefor
KR101577550B1 (en) Progress bar is advertisement
WO2005022887A3 (en) Advertising based on time and location
EP1315375A3 (en) Video segment targeting using remotely issued instructions as well as local and behavior information
WO2004036384A3 (en) Ichoose video advertising
JP2015181288A5 (en)
NZ600819A (en) Television display
WO2007149160A3 (en) System and method of providing supplemental video content related to targeted advertisements in a video stream
WO2008033944A3 (en) Using viewing signals in targeted video advertising
WO2007149754A3 (en) Interactive method of advertising
CN101699863A (en) Method for delivering advertisement in video
WO2010117605A3 (en) Advertisement scheduling in a packet-based media-delivery system
CN106534904A (en) Method, system and user terminal for realizing video shopping
US20100162322A1 (en) Presenting advertisements with video program descriptions
CN104754412A (en) Interactive type advertising method and interactive type advertising system
WO2011047205A3 (en) Displaying advertisements on blank television output
US20160134946A1 (en) Product advertising in a multi-media program environment
WO2013036002A3 (en) Method and system for a zapping advertisement service
WO2008005198A3 (en) Method and apparatus for advertisement placement in a user dialog on a set-top box
JP6403616B2 (en) Advertisement distribution apparatus, advertisement distribution method, advertisement distribution program, and information processing program
US20150363818A1 (en) Digital display platform for promotional/advertisement/gaming inclusive of static and motion graphic images with method of use
WO2008147149A3 (en) Method and system for providing advertisement
CN102123312A (en) Method for inserting advertisement before playing reserved program in digital television
WO2008024190A3 (en) System and method to provide a search and advertisement dragging system

Legal Events

Date Code Title Description
WWE Wipo information: entry into national phase

Ref document number: 200780023512.8

Country of ref document: CN

121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 07835850

Country of ref document: EP

Kind code of ref document: A2

WWE Wipo information: entry into national phase

Ref document number: 2653502

Country of ref document: CA

WWE Wipo information: entry into national phase

Ref document number: 2007269944

Country of ref document: AU

WWE Wipo information: entry into national phase

Ref document number: 2007835850

Country of ref document: EP

WWE Wipo information: entry into national phase

Ref document number: 2009516574

Country of ref document: JP

NENP Non-entry into the national phase

Ref country code: DE

ENP Entry into the national phase

Ref document number: 2007269944

Country of ref document: AU

Date of ref document: 20070621

Kind code of ref document: A

NENP Non-entry into the national phase

Ref country code: RU