WO2008010954A3 - Advertising opportunity exchange system and method - Google Patents

Advertising opportunity exchange system and method Download PDF

Info

Publication number
WO2008010954A3
WO2008010954A3 PCT/US2007/015983 US2007015983W WO2008010954A3 WO 2008010954 A3 WO2008010954 A3 WO 2008010954A3 US 2007015983 W US2007015983 W US 2007015983W WO 2008010954 A3 WO2008010954 A3 WO 2008010954A3
Authority
WO
WIPO (PCT)
Prior art keywords
gain access
qualities
met
source users
conditions
Prior art date
Application number
PCT/US2007/015983
Other languages
French (fr)
Other versions
WO2008010954A2 (en
Inventor
Konrad S Feldman
Paul Sutter
Original Assignee
Quantcast Corp
Konrad S Feldman
Paul Sutter
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Quantcast Corp, Konrad S Feldman, Paul Sutter filed Critical Quantcast Corp
Priority to AU2007275806A priority Critical patent/AU2007275806A1/en
Priority to EP07810434A priority patent/EP2044564A4/en
Priority to JP2009520775A priority patent/JP2009545026A/en
Priority to CA002657925A priority patent/CA2657925A1/en
Publication of WO2008010954A2 publication Critical patent/WO2008010954A2/en
Publication of WO2008010954A3 publication Critical patent/WO2008010954A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

A method and system for enabling source users to gain access to means for communicating messages to selected recipient users, comprising: using first sets of data characterizing means for communicating a message in potential conditions of use; second set of data relating to a number of qualities to be met by source users to gain access to the means of the first sets of data; third sets of data relating to qualities met by source users willing to gain access to communication means in desired conditions of use; identifying three-way matches between qualities to be met by source users to gain access to communication means in potential conditions of use, the actual conditions of use of the means and qualities met by source users willing to gain access to at least one of a plurality of means in desired conditions of use; and prioritizing matches according to predetermined rules.
PCT/US2007/015983 2006-07-20 2007-07-13 Advertising opportunity exchange system and method WO2008010954A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
AU2007275806A AU2007275806A1 (en) 2006-07-20 2007-07-13 Advertising opportunity exchange system and method
EP07810434A EP2044564A4 (en) 2006-07-20 2007-07-13 Advertising opportunity exchange system and method
JP2009520775A JP2009545026A (en) 2006-07-20 2007-07-13 Advertisement opportunity exchange system and method
CA002657925A CA2657925A1 (en) 2006-07-20 2007-07-13 Advertising opportunity exchange system and method

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US49079206A 2006-07-20 2006-07-20
US11/490,792 2006-07-20

Publications (2)

Publication Number Publication Date
WO2008010954A2 WO2008010954A2 (en) 2008-01-24
WO2008010954A3 true WO2008010954A3 (en) 2009-04-02

Family

ID=38957289

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/015983 WO2008010954A2 (en) 2006-07-20 2007-07-13 Advertising opportunity exchange system and method

Country Status (7)

Country Link
EP (1) EP2044564A4 (en)
JP (1) JP2009545026A (en)
KR (1) KR20090037892A (en)
CN (1) CN101490706A (en)
AU (1) AU2007275806A1 (en)
CA (1) CA2657925A1 (en)
WO (1) WO2008010954A2 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20120136728A1 (en) * 2010-11-30 2012-05-31 Brightroll, Inc. Networked advertisement exchange
CN110795653A (en) * 2019-10-15 2020-02-14 连尚（新昌）网络科技有限公司 Application display method and device and computer storage medium
CN111445290A (en) * 2020-04-01 2020-07-24 电子科技大学 Online advertisement position auction method based on social maximum welfare

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6973436B1 (en) * 1998-12-31 2005-12-06 Almond Net, Inc. Method for transacting an advertisement transfer

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5717923A (en) * 1994-11-03 1998-02-10 Intel Corporation Method and apparatus for dynamically customizing electronic information to individual end users
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services
US6324519B1 (en) * 1999-03-12 2001-11-27 Expanse Networks, Inc. Advertisement auction system
IL133489A0 (en) * 1999-12-13 2001-04-30 Almondnet Inc A descriptive-profile mercantile method

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6973436B1 (en) * 1998-12-31 2005-12-06 Almond Net, Inc. Method for transacting an advertisement transfer

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2044564A4 *

Also Published As

Publication number Publication date
EP2044564A4 (en) 2010-12-22
CA2657925A1 (en) 2008-01-24
WO2008010954A2 (en) 2008-01-24
EP2044564A2 (en) 2009-04-08
KR20090037892A (en) 2009-04-16
JP2009545026A (en) 2009-12-17
AU2007275806A2 (en) 2009-02-19
CN101490706A (en) 2009-07-22
AU2007275806A1 (en) 2008-01-24

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