WO2008011242A3 - Method and apparatus for presenting advertisements - Google Patents

Method and apparatus for presenting advertisements Download PDF

Info

Publication number
WO2008011242A3
WO2008011242A3 PCT/US2007/071784 US2007071784W WO2008011242A3 WO 2008011242 A3 WO2008011242 A3 WO 2008011242A3 US 2007071784 W US2007071784 W US 2007071784W WO 2008011242 A3 WO2008011242 A3 WO 2008011242A3
Authority
WO
WIPO (PCT)
Prior art keywords
end user
advertisements
disclosed
packet traffic
website
Prior art date
Application number
PCT/US2007/071784
Other languages
French (fr)
Other versions
WO2008011242A2 (en
Inventor
Canhui Ou
J Bradley Bridges
Charles R Kalmanek
Raghvendra G Savoor
Albert Greenberg
Stephen A Sposato
Zhi Li
Jerold D Osato
Alexandre Gerber
Oliver Spatscheck
Sun-Uk Park
Original Assignee
At & T Knowledge Ventures Lp
Canhui Ou
J Bradley Bridges
Charles R Kalmanek
Raghvendra G Savoor
Albert Greenberg
Stephen A Sposato
Zhi Li
Jerold D Osato
Alexandre Gerber
Oliver Spatscheck
Sun-Uk Park
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by At & T Knowledge Ventures Lp, Canhui Ou, J Bradley Bridges, Charles R Kalmanek, Raghvendra G Savoor, Albert Greenberg, Stephen A Sposato, Zhi Li, Jerold D Osato, Alexandre Gerber, Oliver Spatscheck, Sun-Uk Park filed Critical At & T Knowledge Ventures Lp
Publication of WO2008011242A2 publication Critical patent/WO2008011242A2/en
Publication of WO2008011242A3 publication Critical patent/WO2008011242A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G06Q30/0258—Registration
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

A method and apparatus for presenting advertisements is disclosed. An apparatus that incorporates teachings of the present disclosure may include, for example, a system having an inspection element that monitors packet traffic associated with an end user, and determines a behavioral profile of the end user from the monitored packet traffic, a publisher element that detects an end user visiting a website managed thereby, and generates an advertisement request associated with the website, and advertisement element that selects one or more advertisements according to the behavioral profile of the end user, and submits said one or more advertisements to the publisher element for presentation thereof to the end user. Additional embodiments are disclosed.
PCT/US2007/071784 2006-07-18 2007-06-21 Method and apparatus for presenting advertisements WO2008011242A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/458,164 US10181135B2 (en) 2006-07-18 2006-07-18 Method and apparatus for presenting advertisements
US11/458,164 2006-07-18

Publications (2)

Publication Number Publication Date
WO2008011242A2 WO2008011242A2 (en) 2008-01-24
WO2008011242A3 true WO2008011242A3 (en) 2009-02-05

Family

ID=38957461

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/071784 WO2008011242A2 (en) 2006-07-18 2007-06-21 Method and apparatus for presenting advertisements

Country Status (2)

Country Link
US (3) US10181135B2 (en)
WO (1) WO2008011242A2 (en)

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CN108038714A (en) * 2017-11-29 2018-05-15 链家网（北京）科技有限公司 Advertisement promotion processing method and processing device

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CN108038714A (en) * 2017-11-29 2018-05-15 链家网（北京）科技有限公司 Advertisement promotion processing method and processing device

Also Published As

Publication number Publication date
US10181135B2 (en) 2019-01-15
US20140164140A1 (en) 2014-06-12
US8694377B2 (en) 2014-04-08
WO2008011242A2 (en) 2008-01-24
US20090198569A1 (en) 2009-08-06
US20080033794A1 (en) 2008-02-07

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