WO2008011341A3 - Targeted advetising for playlists based upon search queries - Google Patents

Targeted advetising for playlists based upon search queries Download PDF

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Publication number
WO2008011341A3
WO2008011341A3 PCT/US2007/073453 US2007073453W WO2008011341A3 WO 2008011341 A3 WO2008011341 A3 WO 2008011341A3 US 2007073453 W US2007073453 W US 2007073453W WO 2008011341 A3 WO2008011341 A3 WO 2008011341A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising messages
playlists
playlist
search queries
facility
Prior art date
Application number
PCT/US2007/073453
Other languages
French (fr)
Other versions
WO2008011341A2 (en
Inventor
Karen Nelson Howe
Jennifer Lynn Kolar
Srinivasan Sudanagunta
Original Assignee
Alo Llc
Karen Nelson Howe
Jennifer Lynn Kolar
Srinivasan Sudanagunta
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alo Llc, Karen Nelson Howe, Jennifer Lynn Kolar, Srinivasan Sudanagunta filed Critical Alo Llc
Publication of WO2008011341A2 publication Critical patent/WO2008011341A2/en
Publication of WO2008011341A3 publication Critical patent/WO2008011341A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Abstract

A facility for selecting targeted advertising messages for presentation with sets of media sequences forming playlists is described. The facility stores search queries that are used by a user to locate pre-existing playlists, to generate new playlists, or to modify existing playlists. Prior to the use of a stored playlist, or contemporaneously with the use of a stored playlist, the facility uses the stored search queries to select one or more advertising messages to be presented with the media sequences in the playlist. The advertising messages that are presented may be updated each time the playlist is accessed in order to remove advertising messages from expired campaigns, to remove advertising messages that are not having a desired marketing effect, or to add new advertising messages.
PCT/US2007/073453 2006-07-20 2007-07-13 Targeted advetising for playlists based upon search queries WO2008011341A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/491,502 2006-07-20
US11/491,502 US9633356B2 (en) 2006-07-20 2006-07-20 Targeted advertising for playlists based upon search queries

Publications (2)

Publication Number Publication Date
WO2008011341A2 WO2008011341A2 (en) 2008-01-24
WO2008011341A3 true WO2008011341A3 (en) 2008-12-04

Family

ID=38957507

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/073453 WO2008011341A2 (en) 2006-07-20 2007-07-13 Targeted advetising for playlists based upon search queries

Country Status (2)

Country Link
US (1) US9633356B2 (en)
WO (1) WO2008011341A2 (en)

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